Custom GPTs & Workflows: Build Your Own AI Assistant
18 September 2025 Virtual
Time: 9am – 1pm (GMT+8)
Location: Virtual
Overview
This interactive virtual masterclass, Custom GPTs & Workflows: Build Your Own AI Assistant, is for anyone ready to go beyond the basics of ChatGPT. Learn how to create your own custom GPTs, integrate them with workflows, and automate repetitive tasks — no full-stack dev skills required. Ideal for marketers and product teams looking to build internal AI tools.
Key Learning Outcomes:
- Build and deploy custom GPTs for internal and external tasks
- Integrate AI into your internal or external data/tools and workflows
- Automate business processes using AI without writing code
- Understand how to prompt, configure, and test AI in real-world use cases
- Conceptualise and develop your own AI workflows
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Copywriters
- SEO Directors
- SEO Managers
- SEO Executives
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions covered:
Understand Custom GPTs vs AI-Powered Workflows
Learn the difference between building a conversational AI and designing an automated AI workflow and when to use each.
Explore Real Use Cases Across Teams
Discover how marketing, product, operations and customer support teams are using AI to streamline work and boost productivity.
Get Familiar with the Modern AI Tool Stack
Gain hands-on exposure to tools like ChatGPT, Zapier, Make and Relay to automate and scale daily business tasks.
Master Prompt Design for Better AI Performance
Learn the fundamentals of crafting effective prompts, from structured inputs to logic and output clarity.
Build and Test Your Own Custom GPT
Walk through how to design, develop and deploy your own internal or customer-facing Custom GPT, no coding required.
Design End-to-End AI-Powered Workflows
Map out, build and test a full AI workflow using no-code platforms, complete with embedded data and business logic.
Hands-on Exercises:
- Conceptualise, develop and test your own Custom ChatGPT
- Develop a complete AI-powered workflow for business of choice
Q & A Session
Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.