Exceptional Communication:
Presentation Skills
Business Writing
Business Storytelling
Overview
Strengthen key communication abilities applicable in multiple business scenarios with our engaging virtual three-part on Exceptional Communication. This series is designed to enhance professional communication skills across various domains. Each masterclass is crafted to build essential competencies that improve how participants present, write, and tell stories in a business context. With each masterclass lasting just 1.5 hours, you’ll acquire practical knowledge that you can immediately apply in your role. The virtual format offers flexibility and convenience, making it an excellent choice for busy professionals like you!
Introducing the three-part series:
Presentation Skills
Presentation Skills provide participants with a comprehensive understanding of effective presentation skills. The focus will be on delivering presentations in both face-to-face settings and virtual environments. Participants will learn fundamental techniques for engaging an audience, structuring content, and presenting with confidence, adapting these skills for different formats and settings.
Key learning outcomes:
- Identify Key Traits: Recognise what makes a presentation successful and effective.
- Prepare Effectively: Analyse your audience and set clear goals for your presentation.
- Structure Content: Organise and deliver content using effective language, storytelling, and persuasion.
- Enhance Delivery: Use movement, gestures, facial expressions, and vocal variety to engage your audience.
- Adapt to Virtual: Overcome challenges of virtual presentations and maintain audience engagement.
Who should attend:
- Professionals who regularly present to groups and want to enhance their skills.
- Managers and Team Leaders seeking to improve their presentation techniques for team meetings or client interactions.
- Sales and Marketing Professionals who need to deliver persuasive and engaging presentations.
- Public Speakers looking to refine their approach for both in-person and virtual events.
- Anyone interested in boosting their confidence and effectiveness in presenting information to diverse audiences.
Pre-work:
- Participants should come prepared with a topic for a five-minute presentation. No visual aids, such as slides, are required for this session. The focus will be on verbal communication and presentation techniques.
Agenda
Key Sessions:
- Define success in presentations and analyse effective presenters.
- Focus on audience analysis, setting objectives, and defining the desired impression.
- Develop effective presentation content.
- Master the delivery aspects of your presentation.
Key Outcomes:
- Understand what makes a presentation successful and identify techniques used by skilled presenters.
- Learn to tailor your presentation based on audience needs and goals to create a strong impression.
- Create compelling and well-structured content that resonates with your audience.
- Deliver your presentation confidently and effectively, using techniques to engage and impact your audience.
Business Writing
Business Writing delves into the core principles of exceptional business writing, offering practical strategies for improving clarity, effectiveness, and impact in various written formats such as emails, proposals, white papers, and presentations. Participants will learn to apply foundational writing principles to produce professional and polished documents tailored to their audience and objectives.
Key Learning Outcomes:
- Apply Writing Principles: Use brevity, relevance, and clear headings effectively.
- Understand Audience Needs: Tailor writing to meet audience preferences.
- Structure Content: Organise material with clear paragraphs and transitions.
- Refine Mechanics: Improve grammar, spelling, and punctuation.
- Use the Right Voice: Choose between active and passive voice appropriately.
- Eliminate Jargon: Simplify language for broader accessibility.
Who Should Attend:
- Business Professionals seeking to enhance their writing skills for emails, reports, and proposals.
- Managers and Executives who need to create clear and effective business documents.
- Marketing and Sales Teams aiming to improve their written communication for pitches and content.
- Administrative Staff responsible for drafting and editing business correspondence.
- Anyone looking to refine their business writing for greater impact and professionalism.
Pre-work:
- Participants should bring an active or recent business writing challenge to work on during the session. This could be a draft email, proposal, or any other piece of business writing that they wish to refine.
Agenda
Key Sessions:
- Emphasise the ongoing journey of good writing and the importance of adapting to different audiences and materials.
- Learn key principles for effective writing.
- Focus on audience understanding and goal setting.
- Organise material effectively.
- Refine writing with attention to technical details.
Key Outcomes:
- Recognise that writing is a continuous practice with core principles applicable in most professional contexts.
- Apply core principles to enhance the clarity and impact of your writing.
- Tailor your writing to address audience needs and achieve specific objectives.
- Develop a well-structured and readable document.
- Enhance writing accuracy and readability by addressing detailed aspects of writing.
Business Storytelling
Business Storytelling delves into the power of storytelling within a business context. Participants will explore why storytelling is a crucial skill for creating impactful communication, learn key storytelling principles, and understand different structures to craft compelling stories. The masterclass will equip participants with techniques to connect with their audience on both emotional and rational levels.
Key Learning Outcomes:
- Understand the Value of Storytelling: Recognise its role in effective business communication.
- Connect Emotionally and Rationally: Blend emotional appeal with logical content.
- Apply Key Principles: Use honesty, authenticity, and effective delivery.
- Use Story Structures: Implement short story and business storytelling frameworks.
- Leverage Creative Tools: Incorporate quotes, metaphors, and vivid imagery.
- Utilise The Hero’s Journey: Apply this narrative framework for engaging stories.
Who Should Attend:
- Business Leaders and Managers seeking to enhance their communication and influence.
- Marketing and Sales Professionals looking to create compelling narratives for pitches and campaigns.
- Public Speakers aiming to improve their storytelling techniques.
- Content Creators who want to craft engaging stories for various platforms.
- Anyone interested in leveraging storytelling to enhance their business communication and presentations.
Agenda
Key Sessions:
- Explore the significance of storytelling in human connection and impact.
- Learn the foundational principles of effective storytelling.
- Discover various story structures and creative techniques.
- Utilise tools and techniques to enhance storytelling.
Key Outcomes:
- Understand why stories resonate emotionally and rationally, and how to use them to enhance your impact.
- Apply principles to create authentic and impactful stories.
- Craft well-structured stories tailored to different contexts and needs.
- Incorporate effective tools to strengthen and enrich your storytelling.
About the trainer
About the trainer
David Holloway
Consultant
Throughout an extensive career in Australia, Asia Pacific and the United States, David has held sales, human resources, legal and leadership roles, and has worked extensively as a facilitator, coach and consultant. A trained lawyer with an MBA, David is passionate about leadership, sales and personal development, and about the intersection of corporate strategy and human capital.
David’s facilitation work spans a broad range of content such as sales, leadership, executive presence, managerial skills and communication, and he has coached executives and teams in these areas extensively. He has worked with a large range of clients such as Deloitte, Bank of America Merrill Lynch, Nomura, Ogilvy, HSBC and Lazard.
Why you should attend
- Quick, Targeted Insights: Bite-sized virtual masterclasses deliver focused learning with minimal time commitment, perfect for busy professionals like yourself.
- Enhanced Engagement: Short, concise sessions keep participants attentive and engaged, ensuring effective knowledge retention.
- Flexible and Convenient: Easily fit into tight schedules and accessible live or on-demand, offering flexibility in learning.
- Cost-Effective: Efficient to produce, allowing for frequent sessions that keep teams up-to-date without breaking the budget.
- Continuous Learning: Regularly scheduled masterclasses provide ongoing education, helping participants stay current with the latest trends and practices.
- Scalable Training: Ideal for delivering consistent, impactful training across larger teams or organisations.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Presentation Skills
25 November 2024, Virtual
9am – 10.30am GMT+8, 1.5 hours
Early Bird till 30th of September 2024
USD 99 79
Business Writing
25 November 2024, Virtual
11am –12.30pm GMT+8, 1.5 hours
Early Bird till 30th of September 2024
USD 99 79
Business Storytelling
25 November 2024, Virtual
1pm – 2.30pm GMT+8GMT+8, 1.5 hours
Early Bird till 30th of September 2024
USD 99 79
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***For Malaysian-based companies, this course is HRDC claimable, as per allowable cost matrix
****The mode of delivery for this virtual class is Zoom.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.