Expect the Unexpected: Gold-Standard Campaign Secrets Unveiled

Time: 9am – 5pm (GMT+8)


Creating a successful campaign that meets all your business objectives is not an easy feat for any marketer. Regardless if you are new or a veteran in marketing, you would have your own personal arsenal of best practices and tips that would contribute to a campaign’s success. However, sometimes even that isn’t sufficient. So what now?

Join our 1-day masterclass on Expect the Unexpected: Gold-Standard Campaign Secrets Unveiled on 26 April in Singapore, and master mindset reframing techniques for marketers. Uncover secrets to reinvent your approach to marketing strategy and walk away from the masterclass feeling empowered to elevate your campaigns up another notch.

Key learning outcomes:


  • All that Glitters is Not Gold – Master your mindset to success: Have a powerful mindset framework through mental reframing, critical thinking and strategic marketing problem-solving at work.
  • All that Glitters is Gold – Uncover the secrets of Arts and Science, behind creating Gold-standard campaigns: From creativity, channels to strategy and learning how to use them to reinvent your marketing campaigns
  • Your Golden Rules – Empower Your Career: Take actionable insights and strategies of your own.

Who should attend

Marketing professionals who are responsible for strategising, planning and executing marketing campaigns, including the following functions:


  • Chief Marketing Officer
  • Digital Marketing
  • Social Media
  • Branding
About the trainer
About the trainer

Cheryl Lim

Senior Strategic Brand & Marketing Leader of close to 20 years’ experience.
Former Head of Brand, Marketing & Communications from StarHub, Viu, Manulife

With close to 20 years of experience in strategic Branding, Marketing and Communications, Cheryl is known to be a strategic, dynamic, passionate, transformative, award-winner Marketer. She enjoys fusing technology with creativity.

Experienced in transforming brands around to effectively exceed business ROIs, Cheryl has a breadth and depth of leadership experience, leading Group Brand, Marketing and Communications Departments at DBS, HSBC, Viu, AXA, Manulife and StarHub. Together with her teams, they have bagged more than 150 Marketing awards across her career, across Digital, Strategy, PR Communications, Marketing, Events, Brand, Social & Content, Media and Creative awards. Awards highlights include 2019, 2020 and 2022’s Marketing Excellence Awards for “Overall Brand of the Year” (Manulife, Viu), 2020 and 2022’s Marketing Events Awards for “Overall Brand of the Year” (Manulife, Viu), 2022’s Loyalty & Engagement Awards for “Overall Brand of the Year” (Viu) and 2022’s “Marketer of the Year” (Individual).

She graduated with a bachelor’s degree in business management, Marketing from Singapore Management University. Cheryl unwinds by holidaying in nature, exercising, reading or drinking a good red wine or whiskey.


Key sessions covered:

  • You: All that Glitters is Not Gold. Everything begins with you.
    • Establishing your Superhero identity
    • Myths, your narratives
    • The power of inner questions- Be curious with your what’s and how’s
    • Fixed vs Growth Mindset, at work. Opening your possibilities
  • All that Glitters Is Gold – The Art of Gold-Standard Campaign Secrets Unveiled
    • The Art: Secrets Unveiled (with Case studies) – Creative, Marketing Media Channels
    • Strategy: Onion (unpeeling) method. The How.
  • Re-inventing Your Gold-Standard Marketing Strategy
    • Discussion and elevator pitch presentation work
  • All that Glitters Is Gold – The Science of Gold-Standard Campaign Secrets Unveiled – Submissions
  • Your Golden Rules: Taking actionable next steps

Please contact

Marge Antonio
Regional Project Manager
Tel: +65 6692 9031 Ext 825

Request For Brochure

5 + 1 =

Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.

Register today









Singapore, In-person

26 April 2024, 9am – 5pm
Early Bird till 31th of March 2024

SGD1099 899

* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.