From Likes to Leads: Turning Social Media Insights into Gold
Time: 9am – 5pm (GMT+8)
Overview
This advanced, interactive masterclass, From Likes to Leads: Turning Social Media Insights into Gold, is designed to equip participants with the skills and tools needed to effectively analyse social media data. Through a combination of hands-on exercises and real-world case studies, participants will gain in-depth knowledge of how to interpret diverse data signals from various platforms.
By mastering these analytical techniques, you will uncover actionable insights that reflect your brand’s performance and customer sentiment. These insights will empower you to drive data-driven decisions, optimising business strategies and marketing efforts for greater impact and success.
Topics covered include digital marketing concepts, owned social media analytics, paid social media analytics, earned social media listening and analysis, reporting and KPIs.
Key Learning Outcomes:
- Understand the fundamentals of social media analytics and effectively analyse data to uncover actionable insights.
- Interpret and evaluate performance metrics from owned media channels (e.g., Facebook, Instagram, LinkedIn, TikTok, YouTube).
- Assess the success and ROI of paid social media campaigns, including influencer analytics.
- Analyse earned media through social listening and monitoring to uncover audience insights and understand brand sentiment.
- Compile a comprehensive social media report that includes insights and analysis from owned, paid, and earned media, with actionable recommendations for future strategy.
Who should attend
This masterclass is ideal for professionals seeking to deepen their understanding of social media analytics and leverage data-driven insights to drive business growth. It is particularly suited for:
- Marketing Managers and Executives looking to refine their social media strategies and measure campaign effectiveness.
- Brand and Communication Strategists aiming to understand audience sentiment and optimise brand positioning.
- Social Media Managers responsible for managing multiple platforms and tracking social media performance.
- Business Analysts interested in harnessing social media data to support business decisions and customer insights.
- Entrepreneurs and Start-up Founders who want to utilise social media data for better decision-making in business growth and marketing.
- PR Professionals who need to analyse and measure the impact of their campaigns on public perception.
- Digital Marketing Consultants seeking to enhance their skills in data analysis and strategic recommendations.
- Anyone in a data-centric or customer-focused role eager to better understand the power of social media analytics in shaping business outcomes.
Pre-requisites: Access to Meta Business Suite (for business Instagram profiles and Facebook Pages)
About the trainer
About the trainer
Alexis Cheong
Strategy Consultant & Trainer
Alexis Cheong is a seasoned communications strategist with over 15 years of experience in top Singaporean agencies. She has led social media teams, developed award-winning marketing strategies, and worked on major brands like FairPrice, Changi Airport, and Unilever.
Dedicated to upskilling marketers, Alexis is certified in adult training and assessment. She was an adjunct lecturer at NUS-ISS (2017-2021) and a trainer at ClickAcademy (2022-present), helping hundreds of marketers upskill their knowledge in social media and content marketing.
Her experience, expertise and passion for effective training make her a valuable guide for marketers seeking to master social media analytics.
Agenda
Key sessions:
- How to analyse social media data
- Benchmarking against competitors and self-analysis for improvement
- Facebook Insights: Understanding and leveraging Facebook Insights for owned content audit and audience analysis.
- Instagram Insights: A walkthrough of Instagram’s native analytics and what they mean
- LinkedIn Insights: Exploring LinkedIn analytics for B2B performance tracking—post engagement and professional audience behaviour.
- TikTok Insights: Key metrics to understand video performance on TikTok, including video performance and audience engagement.
- YouTube Insights: Explore YouTube Analytics and understand metrics like watch time, traffic sources, audience retention, and more.
- Content Analytics: How to assess and optimise content performance across platforms.
- Paid Social: How to track and measure paid social campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
- Influencer Analytics: Understanding the impact of influencers—reach, engagement, and conversions.
- Social Listening and Monitoring: Demystify the types of data available from social listening and how it is used
- Sentiment Analysis: Analysing online conversations and sentiments to understand customer perception.
- Learn to translate raw data into actionable insights and compile a professional social media performance report.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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LIMITED TIME OFFER
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Singapore, In-person
28 November 2024 Singapore, 9am – 5pm
Early Bird up till 31th of October 2024
SGD999 759
Singapore, In-person
19 February 2024 Singapore, 9am – 5pm
Early Bird up till 31th of October 2024
SGD999 759
* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.