Gen AI Marketing Advanced Lab: From Process to Prototype
26 March 2026 Virtual, 9am – 1pm (GMT+8)
16 April 2026 Singapore, 9am – 5pm (GMT+8)
Overview
Step beyond fundamentals into full-scale transformation. This comprehensive masterclass, Gen AI Marketing Advanced Lab: From Process to Prototype, redefines how marketing teams design, execute, and optimise campaigns with automation, data, and creativity working as one.
This masterclass focuses on building intelligent workflows—from campaign ideation to execution—powered by today’s most capable AI tools.
Key learning outcomes:
Smart Tools
Navigate a connected ecosystem of advanced AI platforms:
- Rethink Your Marketing Process: Map your end-to-end funnel through an AI-driven lens.
- Automation with Gumloop: Build custom automations that connect data, content, and AI replies.
- AI Explainer Videos: Use Google Slides and Google Vidds to produce professional-grade explainers
in minutes. - End-to-End Campaigns with mavic.ai: Plan, produce, and publish AI-generated content through an
integrated campaign engine. - App Prototyping with Google AI Studio: Transform marketing ideas into functional AI apps and
interfaces.
Smarter Strategies
AI is not just a productivity layer—it’s a new operating system for marketing.
- Learn to redesign workflows that integrate automation and creativity.
- Connect audience data to personalised creative output in real time.
- Use AI to predict performance and amplify ROI.
Endless Possibilities
Discover what it means to build living campaigns that evolve with your audience.
- Automate research, copywriting, visual production, and publishing.
- Prototype new digital experiences directly from marketing ideas.
- Create feedback-driven marketing loops that improve every cycle.
Who should attend
Senior marketers, team leads, digital strategists, creative directors, and business owners ready to operationalise AI across every stage of marketing—from planning to execution.
Why You Can’t Miss This Masterclass
- Stay Ahead: Be the strategist who knows how to design AI workflows, not just use them.
- Actionable Insights: Implement tools that improve productivity by 10×.
- Exclusive Access: Experience live builds using Gumloop, mavic.ai, and Google AI Studio.
- Future-Proof Your Team: Transform your marketing department into an AI-native powerhouse.
About the Trainer
About the Trainers
Yak Yih Cheng “YC”
Marketing Consultant
YC helps clients across Asia grow their business through customer experience (CX), data and marketing technology in the last 20 years. He has helped retail, F&B, automotive and insurance clients grow by discovering new sources of growth, designing data and CRM contact strategies and CRO.
He has also mentored 50+ startups in the last 4 years in value proposition design, pitch narrative and deck design. He also teaches a Masters of Communication programme part time on the topic of Digital Marketing Transformation. An avid Lego fan, he also uses the LEGO® SERIOUS PLAY® method to help clients tackle complex business problems through play.
YC believes that starting with the customer, walking the ground will help you find evidence-based approaches in designing great experiences powered by data and marketing technology to drive business growth.
Agenda
VIRTUAL KEY SESSIONS
Reimagining the Marketing Process with Gen AI
Redesigning end-to-end marketing workflows using generative AI
Marketing Automation with Gumloop
Automating repetitive tasks and scaling execution efficiently
AI-Powered Explainer Video Creation
Building explainer videos using Google Slides and Google Vids
AI-Driven Social Campaign Strategy & Execution
From campaign planning to build-out using mavic.ai
Problem Definition & Prompt Engineering
Translating business and product requirements into effective AI prompts
Rapid App Prototyping & Review
Prototyping AI-enabled applications and evaluating outputs
Discussion & Practical Wrap-Up
Key takeaways, applications, and next steps
IN-PERSON KEY SESSIONS
Reimagining the Marketing Process with Gen AI
Redesigning marketing workflows using generative AI
Hands-On Process & Ecosystem Mapping
Mapping your marketing ecosystem and operational processes
Marketing Automation with Gumloop
Automating workflows to improve speed and efficiency
AI-Powered Explainer Video Creation
Building explainer videos using Google Slides and Google Vids
Hands-On: From Script to Video
Turning ideas into slides and videos through guided practice
AI-Driven Social Campaign Strategy & Build-Out
Strategy to execution using mavic.ai
End-to-End Campaign Automation
Strategy → idea → creation → template automation
Problem Definition & Prompt Engineering
Translating product requirements into effective AI prompts
Multi-LLM App Development
Using different LLMs to build and test applications
App Prototyping, Review & Wrap-Up
Prototype presentation, feedback, and key takeaways
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***The mode of delivery for this virtual class is Zoom.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.