Gen AI Marketing Starter Lab: From Prompt to Production
25 March 2026 Virtual
9am – 1pm (GMT+8)
Overview
Welcome to the foundation of modern marketing intelligence. This 4-hour virtual masterclass, Gen AI Marketing Starter Lab: From Prompt to Production, is your gateway into the world of generative AI, designed for marketers ready to understand how tools like ChatGPT, Gemini, and Notebook LM reshape how ideas are created, analysed, and communicated. Through hands-on exercises, you’ll learn to summarise data, automate insights, and create content using today’s most accessible AI platforms.
Key learning outcomes:
Smart Tools
Master the essential AI toolkit that every marketer needs:
- Conversational AI Basics: Learn to prompt, refine, and ideate using ChatGPT and Gemini.
- Data Summarisation with Notebook LM: Turn documents and datasets into clear, actionable briefs.
- Google Sheet + Gemini Automation: Generate “1,000 answers for 1,000 questions” through scalable
spreadsheet-based AI. - AI Image Editing: Use Gemini Nano Banana and Grok for fast, creative image refinements.
- Build Your Own Custom GPT: Tailor a personalised AI assistant for your brand’s tone, tasks, and
audience.
Smarter Strategies
Go beyond using AI—understand how to integrate it into marketing thinking.
- Identify when to use automation vs. human intuition.
- Design feedback loops to improve AI outputs over time.
- Integrate AI insights into creative brainstorming, media planning, and reporting.
Endless Possibilities
By the end of the day, you’ll be equipped to:
- Identify the different Gen AI tool and know when to apply the right one
- Accelerate research and ideation cycles.
- Personalise content at scale with minimal resources.
Who should attend
Marketing executives, digital marketers, content creators, and team leaders who want a strong, practical foundation before implementing AI at scale.
No prior technical experience with AI is required.
Why You Can’t Miss This Workshop
- Stay Ahead: Understand the fundamentals that power every advanced AI tool.
- Actionable Skills: Apply immediately to real marketing tasks.
- Hands-On Learning: No theory-only sessions—build and experiment live.
- Career Advantage: Gain fluency in tools that every marketer will soon be required to know.
About the Trainer
About the Trainers
Yak Yih Cheng “YC”
Marketing Consultant
YC helps clients across Asia grow their business through customer experience (CX), data and marketing technology in the last 20 years. He has helped retail, F&B, automotive and insurance clients grow by discovering new sources of growth, designing data and CRM contact strategies and CRO.
He has also mentored 50+ startups in the last 4 years in value proposition design, pitch narrative and deck design. He also teaches a Masters of Communication programme part time on the topic of Digital Marketing Transformation. An avid Lego fan, he also uses the LEGO® SERIOUS PLAY® method to help clients tackle complex business problems through play.
YC believes that starting with the customer, walking the ground will help you find evidence-based approaches in designing great experiences powered by data and marketing technology to drive business growth.
Agenda
Gen AI in Marketing Today
Key use cases, capabilities, and where Gen AI delivers real marketing impact
Conversational AI Foundations
Core concepts, workflows, and advanced features for practical deployment
Data Summarisation & Insight Generation
Using NotebookLM to extract insights from large volumes of information
AI Automation for Scalable Outputs
Google Sheets + Gemini workflows to generate and manage large-scale responses
AI-Powered Creative Production
Image editing and visual enhancement using Gemini Nano Banana and Grok
Custom GPT Development
Designing and building tailored AI assistants for marketing use cases
AI Marketing Framework Design
Structuring end-to-end AI workflows using Party Rock
Discussion & Practical Wrap-Up
Key takeaways, applications, and next steps
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***The mode of delivery for this virtual class is Zoom.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.