Go-To-Market Strategy
Time: 9am – 2pm (GMT+8)
Overview
This 1-day masterclass on Go-To-Market Strategy deep dives on how to develop a winning Go-To-Market Strategy from A to Z. Learn how to gather audience intelligence and competitive insights to develop a complete Go-To-Market Strategy, including communications and pricing strategies. Walkthrough real GTM strategy examples and learn how to select and right channels and tactics to grow your business.
Key learning outcomes:
- Learn how to gather audience intelligence quickly and easily
- Learn how to identify competitive and market insights
- Learn how to develop a communications strategy
- Learn when and how to use each pricing strategy
- Understand the current Marketing Landscape
- Learn how to develop a holistic Go-To-Market Strategy
Who should attend
Marketing executives including the following functions:
- Market Leads
- Brand Directors
- Brand Managers
- Digital Strategy Directors
- Digital Strategy Managers
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Learn how to gather audience intelligence, market and competitive insights quickly and easily
- Walkthrough the Business Model Canvas Framework
- Learn how to gather audience intelligence
- Learn how to identify competitive and market insights
- Hands-on exercise: Draft a Business Model Canvas – In this exercise, participants will work on the Business Model Canvas framework for a business of choice.
Learn when and how to develop a Communications Strategy
- Walkthrough a holistic Communications Strategy framework
- Walkthrough a campaign Communications framework
- Hands-on exercise: Develop a Comms strategy – In this exercise, participants will work on the holistic Comms framework to develop a Comms strategy for a business of choice.
Learn when and how to use each Pricing Strategy
- Understand the available pricing strategies
- Learn how to price new products
- Learn when and how to use discounts and promotional offers
Understand the current Marketing Landscape
- Walkthrough all the pros and cons of all the available channels and tactics
- Understand the various digital and traditional marketing tactics
- Learn how to select the right channels and tactics for your business
Learn how to develop a holistic Go-To-Market Strategy
- Walkthrough real Go-To-Market Strategy examples
- Learn how to develop a complete Go-To-Market Strategy
- Hands-on exercise: Develop a GTM Strategy – In this exercise, participants will develop a complete GTM strategy for a business of choice.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***For Malaysian-based companies, this course is HRDC claimable, as per allowable cost matrix
****The mode of delivery for this virtual class is Zoom.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.