Go-To-Market Strategy
Time: 9am – 1pm (GMT+8), Virtual
10 March 2026
Overview
In today’s fast-moving market, a strong go-to-market strategy can make or break your campaign success. This masterclass – Go-To-Market Strategy – gives you the tools and frameworks to analyse markets, position your brand, map customer journeys, and build winning strategies backed by data. You’ll gain hands-on experience in crafting pricing models, communication plans, and measurement frameworks that drive real business impact. Whether you’re launching a new product or re-energising an existing one, this session equips you to design and execute a complete, actionable go-to-market plan that delivers results — fast. Don’t miss this chance to sharpen your strategic edge and stay ahead of the competition.
Key learning outcomes:
- Understand how to analyse your market landscape and identify growth opportunities.
- Define your ideal customer persona (ICP) to target high-value audiences effectively.
- Use AI tools to conduct in-depth market and competitor analysis.
- Build strong brand positioning and clear differentiation strategies.
- Craft a compelling communication strategy that drives awareness and conversion.
- Develop pricing strategies aligned with value perception and market demand.
- Map and optimise the customer journey to enhance engagement and retention.
- Tailor marketing strategies for B2B, B2C, and eCommerce business models.
- Create a complete go-to-market plan with tactical campaigns and measurement KPIs.
- Build a data-driven marketing framework to evaluate, refine, and scale results.
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Copywriters
- Account Strategists
- Account Directors
- Account Managers
- Brand Strategists
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Testimonials
Good exposure.
Business Development Manager
Luen Heng F&B
It was a fruitful session. Managed to takeaway and understand marketing tactics.
Marketing Executive
KFC Singapore
Masterclass covers a bird's eye view, which is sufficient to get attendees to open their mindset.
Brand Manager
KFC Singapore
Good to know more on ICP, customer mapping and Holistic Go-To-Market Strategy.
Brand Manager
Luen Heng F&B
The trainer is knowledgeable.
Head of Marketing
Boustead Curve
Agenda
Marketing Strategy Fundamentals
Learn how to define your Ideal Customer Persona (ICP), craft an effective communication plan, and position your brand with clear differentiation in a competitive market.
Exercise: Develop your ICP and communication strategy.
Market Analysis Deep Dive
Use AI tools to conduct market research, analyse competitors, plan pricing strategies, and map customer journeys to uncover opportunities and optimise engagement.
Exercise: Create a customer journey map for a chosen business.
Marketing Landscape & Strategic Application
Explore proven marketing strategies across eCommerce, B2C, and B2B contexts, with actionable frameworks and real-world examples.
Go-to-Market Strategy Development
Build a complete go-to-market strategy supported by a measurement framework and tactical campaign plan to drive launch success and growth.
Exercise: Design a full digital marketing strategy and performance plan for your business.
Register today
LIMITED TIME OFFER
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**Group discounts applicable.
***For all the Malaysian-based companies, this course is HRD Corp Claimable.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.