Go-To-Market Strategy
Time: 9am – 1pm (GMT+8)
26 February 2025
3 June 2025
Overview
Master the art of crafting impactful marketing strategies in this comprehensive masterclass – Go-To-Market Strategy. Delve into market analysis fundamentals, competitive analysis, and brand positioning to stand out in a crowded marketplace. Gain practical insights through step-by-step walkthroughs of communication strategies, pricing tactics, customer journey mapping, and the marketing landscape. Learn to develop a holistic go-to-market strategy and a robust marketing measurement plan to drive meaningful results for your business.
Key learning outcomes:
- Understand market analysis fundamentals
- Complete competitive analysis walkthrough
- Brand positioning and differentiation
- Communication strategy walkthrough
- Pricing strategies walkthrough
- Customer journey mapping walkthrough
- Marketing landscape walkthrough
- Develop a holistic go-to-market strategy
- Develop a holistic marketing measurement plan
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Copywriters
- Account Strategists
- Account Directors
- Account Managers
- Brand Strategists
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions:
- Marketing strategy fundamentals
- Walkthrough: Competitive analysis, pricing strategies, customer journey mapping
- Marketing strategies and tactics: B2C and B2B marketing
- Go-To-Market strategy development
Exercises
- Define your Ideal Customer Persona (ICP) and communication strategy
- Customer Journey Mapping for a Business of choice
- Develop a complete Digital Marketing Strategy and measurement plan for a business of choice
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.