Google Ads Performance & Reporting
Time: 9am – 1pm (GMT+8) , Virtual
13 March 2026, Friday
Overview
Maximise your ad spend and elevate your campaign performance with this hands-on Google Ads Performance & Reporting masterclass. Learn how to track, audit, and optimise every element of your campaigns—from keywords and audiences to creatives and conversions. Through real-world walkthroughs and reporting exercises, you’ll gain the skills to interpret key metrics, uncover insights, and build data-driven strategies that boost ROI. Don’t rely on guesswork—master the art of precision tracking and reporting to make every ad dollar count.
Key Learning Outcomes:
- Understand how to set up and optimise Google Ads conversion tracking.
- Audit campaign performance to identify high- and low-performing elements.
- Analyse keyword data to refine targeting and improve relevance.
- Evaluate audience performance to enhance segmentation and reach.
- Assess ad copy and creatives for engagement and conversion impact.
- Build a structured Google Ads performance report using Looker Studio.
- Create and apply custom metrics to measure what truly matters.
- Leverage AI tools to automate and enhance Google Ads reporting.
- Interpret Auction Insights to strengthen bidding and positioning strategies.
- Develop a complete, data-driven reporting framework to guide optimisation decisions.
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Account Directors
- Account Managers
- Account Executives
- Data Analysts
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Google Ads Tracking & Measurement
Learn how to set up conversion tracking, understand key metrics and dimensions, and create custom metrics to measure performance accurately.
Exercise: Complete a Google Ads conversion tracking checklist.
Google Ads Performance Analysis
Deep dive into campaign, keyword, audience, and creative performance with real-world examples to identify optimisation opportunities and improve ROI.
Exercise: Audit and analyse your search queries and ad copy effectiveness.
Google Ads Custom Reporting & Insights
Master reporting structures using Looker Studio, integrate AI for automated insights, and interpret Auction Insights to enhance campaign performance.
Exercise: Develop a full Google Ads performance report via Looker Studio.
Register Today
LIMITED TIME OFFER
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**Group discounts applicable.
***For all the Malaysian-based companies, this course is HRD Corp Claimable.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.