Google Ads Strategy
Time: 9am – 2pm (GMT+8)
Overview
This 1-day masterclass on Google Ads Strategy deep dives on how to optimise your Google Ads campaigns to perfection. Understand the new Google Ads campaign types, the recent Google Ads changes and walkthrough all Google Ads campaign types including Search, Performance Max, Video, Demand Gen and Display.
Key learning outcomes:
- Google Ads Campaign Types Explained
- Learn how to develop a winning Google Ads campaign strategy
- Walkthrough conversion tracking and Bid Strategies
- Learn how to optimise Search campaigns
- Learn how to optimise Performance Max and Shopping campaigns
- Learn when and how to use Video, Display and Demand Gen campaigns
- Advanced Google Ads optimisation practices
Who should attend
Marketing executives including the following functions:
- Performance Marketing Directors
- Performance Marketing Managers
- Performance Marketing Executives
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Google Ads Specialists
- PPC Specialists
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Google Ads Campaign Types Explained
- Latest updates in Google Ads
- Google Ads Campaign Types: Pros and Cons
- Google Ads Campaign settings and Assets best practices
Learn how to develop a winning Google Ads Campaign Strategy
- Learn how to plan an optimal Google Ads campaign structure utilising the right campaign types for your business
- Google Ads campaign budgeting and objectives setting
- Hands-on exercise: Draft a Google Ads Campaign Strategy – In this exercise, participants will develop a holistic Google Ads campaign strategy for a business of choice.
Conversion Tracking and Bid Strategies
- Walkthrough Google Ads Conversion tracking
- Understand how to use and optimise Bid Strategies
- Google Ads Scripts vs Bid Strategies
- Develop Google Ads Scripts via AI
Learn How to Optimise Search Campaigns
- Walkthrough the optimal Search campaign settings
- Learn how to optimise search queries
- Learn how to add negative keywords quickly and easily
- Learn how to develop winning Responsive Search Ads
- Learn how to optimise your Assets
- Learn how to utilise audiences for Search campaigns
- Hands-on exercise: Create an optimisation plan for a real Search campaign – In this exercise, participants will work on real Search campaign data to develop a campaign optimisation plan.
Learn how to optimise Performance Max and Shopping campaigns
- Walkthrough the optimal Performance Max campaign settings
- Learn how to develop Audience Signals
- Learn how to optimise Performance Max campaigns
- Hands-On exercise: Create an optimisation plan for a real Performance Max campaign – In this exercise, participants will work on real Performance Max campaign data to develop a campaign optimisation plan.
Learn when and how to use Video, Display and Demand Gen campaigns
- Walkthrough the optimal Video campaign settings
- Walkthrough the optimal Display campaign settings
- Walkthrough the optimal Demand Gen campaign settings
Advanced Google Ads optimisation practices
- Understand how to use Google Ads Scripts
- Learn how to develop Google Ads Scripts via AI
- Hands-on exercise: Create a Google Ads Script for your business – in this exercise participants will develop and deploy a Google Ads Script for a business of choice.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***For Malaysian-based companies, this course is HRDC claimable, as per allowable cost matrix
****The mode of delivery for this virtual class is Zoom.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.