Google Analytics 4: Crash Course
Time: 9am – 1pm (GMT+8), Virtual
31 March 2026, Tuesday
Overview
Unlock the full power of Google Analytics 4 in this intensive crash course – Google Analytics 4: Crash Course – designed for marketers who want to turn data into actionable insights fast. Learn how to properly configure GA4, create custom reports, and uncover opportunities hidden in your traffic, audience, and content data. Through hands-on walkthroughs and real-world exercises, you’ll gain the confidence to measure performance, attribute conversions accurately, and make smarter marketing decisions. Don’t just collect data—master it to drive growth and ROI.
Key Learning Outcomes:
- Configure GA4 for accurate tracking and meaningful data collection.
- Plan and set up key events to monitor essential user actions.
- Use UTM tagging and channel grouping to track campaign performance.
- Build custom reports using GA4’s Exploration tab.
- Create advanced dashboards in Looker Studio for deeper insights.
- Audit channel performance to identify top-performing acquisition sources.
- Analyse landing pages to optimise engagement and conversion.
- Assess demographic data to refine audience targeting.
- Explore funnels and reverse funnels to uncover user drop-offs and opportunities.
- Use AI-powered insights to identify trends and quick wins that boost marketing performance.
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Data Analysts
- Business Analysts
- Account Directors
- Account Managers
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Testimonials
Very useful and able to upskill me at my work
Marketing Manager
Prudential BSN Takaful
Useful and insightful.
Senior Manager, Brand & Communications
Prudential BSN Takaful
Agenda
GA4 Setup & Configuration
Learn how to plan and track key events, implement UTM tagging, set up content grouping, and define audience segments to ensure accurate data collection.
Exercise: Complete a GA4 setup and configuration checklist.
GA4 Custom Reporting
Master the creation of custom reports using GA4’s Exploration tab and Looker Studio to visualise and interpret key performance data effectively.
Exercise: Build a comprehensive Google Analytics report via Looker Studio.
Identifying Marketing Insights & Opportunities
Analyse channel, page, and audience performance to uncover growth opportunities. Explore funnels, attribution models, and demographic data to drive smarter marketing decisions.
Exercise: Audit and analyse your channel and demographic performance.
Register today
LIMITED TIME OFFER
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**Group discounts applicable.
***For all the Malaysian-based companies, this course is HRD Corp Claimable.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.