Google Analytics 4: Crash Course
Time: 9am – 1pm (GMT+8)
Location: Virtual
Overview
Master the essentials of Google Analytics 4 (GA4) with this focused masterclass – Google Analytics 4: Crash Course. Learn how to set up and configure GA4 optimally for your business, build comprehensive reports, and uncover actionable marketing opportunities. Dive deep into channel, page, and demographic performance to extract valuable insights that drive smarter decisions and maximise your marketing impact.
Key Learning Outcomes:
- Optimal GA4 setup and configuration
- Set up complete GA4 reports for your business
- Identify quick wins and marketing opportunities
- Deep dive into channel, page and demographics performance to identify marketing insights
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Data Analysts
- Business Analysts
- Account Directors
- Account Managers
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions:
- Google Analytics 4 Optimal Set-up & Configuration
- Google Analytics 4 Reporting – Walkthrough of Exploration tab and Looker Studio
- Identify Marketing Insights & Opportunities
Exercises:
- Google Analytics setup and configuration checklist
- Develop a complete Google Analytics report via Looker Studio
- Audit and analyse your channel and demographics performance
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
Request For Brochure
Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.
Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.