Google Analytics 4 for Beginners

Date: 24 October 2023

Time: 9am – 5pm

Location: Indonesia, In-person


The sunset of Universal Analytics is here and marketers are rushing to get their Google Analytics 4 setup done timely and fast. Time is of the essence.

This 1-day masterclass gets you started with Google Analytics 4 quickly and easily. Learn how to set up Google Analytics 4 and how to navigate the new interface as well as everything you need to know about GA4 metrics, dimensions, and the reports that matter.

This Google Analytics 4 for Beginners masterclass will enable you to start using Google Analytics 4 to find the data you need to make marketing reports and informed decisions with ease.

Key learning outcomes:

  • Learn how to set up Google Analytics 4.
  • Learn how to configure Google Analytics 4.
  • Gain hands-on experience with the new GA4 interface.
  • Understand GA4 metrics and dimensions.
  • Learn how to setup events and conversions.
  • Learn how to set up and use UTM tags.
  • Learn how to work with GA4 reports.
  • Learn how to make marketing decisions using GA4’s data.

Who should attend

Junior to mid-level marketing executives who are responsible for setting up GA4, including the following functions:


  • Digital Marketing
  • Marketing Analytics
  • SEO
  • PPC
  • Media

Pre-requisites: Basic understanding of digital marketing.

About the trainer
About the trainer

Sotirios Seridis

Digital Marketing Trainer & Instructor

Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.

He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.

Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.

Please contact

Luisa Sarmiento
for more information.

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24 October 2023

A walkthrough on how to set up GA4

A walkthrough on how to configure GA4

GA4 navigation

GA4 metrics vs dimensions
  • Hands-on exercise: Scavenger Hunt – Answer a series of marketing analytics questions using GA4. This exercise will allow participants to get hands-on experience with GA4’s interface, understand GA4’s reporting structure, and learn how to use filters and comparisons.
Learn how to set up events and conversions
  • Hands-on exercise: Event planning – In this exercise, the participants will have to work on an events and conversions plan for their business or a business of choice. The exercise will allow participants to understand how events and conversions are set up.
  • Events and conversions case study: How a real business set up events and conversion tracking
Learn how to set up and use UTM tags
  • Hands-on exercise: UTM tags – In this exercise, the participants will have to work on a UTM tags plan for an example marketing campaign. The exercise will allow participants to understand how to set up and use UTM tags.
  • UTM tags case study: How a real business setup UTM tags to create informative marketing reports.

Understand GA4 Reports

Use GA4 Reports to make marketing decisions

Register today









Indonesia, In-person

24 October 2023, 9am – 5pm
Early Bird till 31th of August 2023

USD 899 699

*Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.