LinkedIn Marketing: Growing your Audience & Business

Date: 30 May 2024

Time: 9am – 1pm GMT+8

Location: Virtual


Are your target audience on LinkedIn? Are you struggling to reach out to them effectively? With over 774 million users globally, LinkedIn ranks as one of the top social networks today. If your business is not utilising LinkedIn to its fullest potential to build network, improve brand awareness, drive conversions and increase overall revenue, you need to rethink your social media content strategy.

This 1-day masterclass on LinkedIn Marketing: Growing your Audience & Business will unlock the power of LinkedIn to accelerate your business to greater heights.

Key learning outcomes:

  • Understand the LinkedIn algorithm inside out
  • Understand the difference between personal branding and marketing via LinkedIn pages
  • Learn how to create an impactful LinkedIn content calendar
  • Learn how to use LinkedIn for Lead Generation and Community Building
  • Understand the pros and cons of LinkedIn Advertising
  • Walkthrough LinkedIn Campaign setup and targeting options
  • Learn how to optimise LinkedIn advertising campaigns

Who should attend

Mid-level marketing executives who are responsible for driving content and conversions on LinkedIn, including the following functions:

  • Digital Marketing
  • Marketing Analytics
  • Content Marketing
  • C-level Executives

There is no pre-requisites for this masterclass.

About the trainer
About the trainer

Sotirios Seridis

Digital Marketing Trainer & Instructor

Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.

He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.

Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.


0900 – 1100


  • Understand the LinkedIn algorithm
  • Make the most out of LinkedIn’s organic features
  • LinkedIn cold vs warm outreach explained
  • LinkedIn cold outreach best practices
  • Personal branding vs LinkedIn pages
  • LinkedIn content and copywriting best practices

Exercise via Breakout Rooms

  • Create a week’s worth of LinkedIn content
    • Participants will have to develop x5 LinkedIn posts for a scenario of choice. The exercise will enable the participants to get hands-on experience in developing LinkedIn content and make use of the best practices taught in the class.

*There will be a short break in between the session.

1100 – 1300


    LinkedIn advertising objectives and tracking setup

    LinkedIn advertising campaign types explained

    LinkedIn targeting options and campaign budgeting explained

    LinkedIn campaign setup best practices

    LinkedIn reporting and campaign optimisation best practices

Exercise via Breakout Rooms

  • Set up a LinkedIn advertising campaign for a scenario of choice
    • Participants will have to use LinkedIn’s Campaign Manager to setup a campaign for a scenario of choice. The exercise will enable the participants to gain hands-on practice in planning, budgeting, and targeting for LinkedIn campaigns.

*There will be a short break in between the session.

Please contact

Sheela Nazir
Senior Regional Producer, Masterclass Production
Tel: +65 9688 1442
for more information.

Request For Brochure

6 + 1 =

Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.

Register today


30 May 2024, 9am – 1pm GMT+8

USD 629

*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***The mode of delivery for this virtual class is Zoom.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.