LLM (Large Language Model) Optimisation: Boosting Search Visibility in the AI Era
Time: 9am – 12pm (GMT+8), Virtual
27 February 2026, Friday
Overview
As generative AI reshapes how people search and consume information, understanding Large Language Models (LLMs) has become critical for every marketer. This masterclass – LLM (Large Language Model) Optimisation: Boosting Search Visibility in the AI Era – demystifies how LLMs collect, process, and present data—and what that means for your brand’s visibility in the AI era. You’ll learn how to build an AI-first content strategy, optimise for LLM-driven discovery, and future-proof your SEO approach as traditional search evolves. Don’t get left behind—equip yourself now with the strategies and tools to keep your brand discoverable and competitive in the age of intelligent search.
Key Learning Outcomes:
- Understand how LLMs collect, process, and generate information.
- Differentiate between LLMs, search engines, and hybrid AI search models.
- Identify how LLMs impact brand visibility and content discovery.
- Learn to craft AI-first content strategies that enhance findability in AI-driven platforms.
- Optimise your website structure for LLM-friendly content delivery.
- Apply semantic and contextual optimisation techniques for AI search.
- Create AI-optimised content that aligns with natural language patterns.
- Use AI tools to analyse and refine existing content for better visibility.
- Develop measurement frameworks to track AI-driven traffic and engagement.
- Build a future-ready content roadmap to stay visible in the evolving AI search ecosystem.
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Copywriters
- SEO Directors
- SEO Managers
- SEO Executives
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Testimonials
Content shared are very relevant and practical insights from an expert practitioner! Every minute was very valuable sharing. No other sessions out there are like this one.
Digital Marketer
Informative and clear guide from trainer!
Web & Social Media Marketing Specialist
SIM Singapore
I’m impressed by how Sotirios’ masterclass distilled complex AI and marketing concepts into clear, actionable strategies we can immediately implement in our business — a perfect balance of insight and practicality that inspires confident execution.
Quality Assurance & Process Manager
Hatten Asset Management
Agenda
Understanding How LLMs Work
Gain a clear understanding of how Large Language Models collect, learn, and generate information, including key concepts like data training, fine-tuning, and latent space representation.
LLMs vs Search Engines: The Future of Search
Explore the differences between LLMs, traditional search engines, and hybrid models. Learn how AI is transforming search behaviour and what it means for SEO and content visibility.
Optimising for LLM Visibility
Discover the pillars of LLM optimisation, including AI-first content creation, web structure enhancement, and non- technical optimisation strategies to boost discoverability.
Exercise: Develop and refine an AI-optimised content piece for your brand.
Q & A Session
Register today
LIMITED TIME OFFER
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Virtual
27 February 2026, 9am – 12pm (GMT+8)
Early Bird till 9th of January 2026
USD 359 219
**Group discounts applicable.
***For all the Malaysian-based companies, this course is HRD Corp Claimable.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.