LLM (Large Language Model) Optimisation: Boosting Search Visibility in the AI Era
9 October 2025 Virtual
Time: 9am – 12pm (GMT+8)
Location: Virtual
Overview
In the age of Generative AI, Large Language Models (LLMs) like ChatGPT are changing how users discover and consume information, disrupting traditional search, content delivery and brand visibility. This interactive virtual masterclass, LLM (Large Language Model) Optimisation: Boosting Search Visibility in the AI Era, explores how LLMs learn, understand context and generate responses, equipping marketers, strategists and technologists with practical tools to optimise for LLM visibility and performance.
You’ll gain clarity on how to adapt your content, strategy and SEO mindset for this new AI-driven paradigm, bridging the gap between traditional search engines and LLMs.
Key Learning Outcomes:
- Explain how LLMs collect, tokenise, learn from and generate information
- Understand key differences between LLMs, search engines and hybrid retrieval models
- Identify how LLMs interpret queries and handle uncertainty/context
- Evaluate how SEO is evolving and what this means for content strategies
- Craft an LLM optimisation game plan for your brand or project
- Apply key techniques to boost visibility in AI-powered interfaces
- Anticipate future shifts in search, visibility and digital discoverability
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Copywriters
- SEO Directors
- SEO Managers
- SEO Executives
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions covered:
Understand How LLMs Learn and Present Information
Get a clear overview of how LLMs collect data, tokenise language and generate responses, including how they understand context and manage uncertainty.
Demystify Latent Space and Model Fine-Tuning
Learn what latent space is, how it shapes AI outputs and what fine-tuning means for brand-specific or domain-specific use cases.
Compare LLMs, Search Engines & Hybrid Models
Understand how LLMs differ from traditional search engines and what hybrid models mean for the future of digital discovery.
Explore the Future of SEO in an AI-Powered World
Discover how LLMs are reshaping search behaviour and why traditional SEO strategies must evolve to remain effective.
Optimise Brand Visibility in the Age of LLMs
Learn the key factors to consider before launching an LLM optimisation strategy, including content structure, relevance and authority signals.
Build Your LLM Optimisation Playbook
Gain insight into the core pillars of a future-ready optimisation strategy tailored for conversational AI and generative search platforms.
Q & A Session
Register today
LIMITED TIME OFFER
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.