Meta Ads Analytics & Campaign Optimisation
Time: 9am – 1pm (GMT+8)
Location: Virtual
Overview
Gain mastery in Meta Ads tracking, measurement, and performance analysis with this 1-day hands-on masterclass – Meta Ads Analytics & Campaign Optimisation. Learn to set up Conversions API, audit and evaluate campaign, audience, and creative performance, and develop optimal reporting structures. Dive into advanced techniques like creating audience saturation and creative fatigue reports to refine your strategies and maximise ad effectiveness.
Key Learning Outcomes:
- Understand Meta Ads Tracking & Measurement
- Learn how to set up Conversions API
- Learn how to audit and analyse campaign performance
- Learn how to audit and analyse audience performance
- Learn how to audit and analyse creative performance
- Develop an optimal reporting structure
- Learn how to create audience saturation and creative fatigue reports
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Account Directors
- Account Managers
- Account Executives
- Data Analysts
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions:
- Meta Ads tracking and measurement
- Meta Ads analysis – Audience, Dimensions, Creative
- Meta Ads Custom Reporting – Walkthrough
Exercises:
- Develop a complete custom Meta Ads report for your business
- Analyse your dimensions performance
- Develop a Creative Fatigue Report for your business
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.