Meta Ads Analytics & Campaign Optimisation
Time: 9am – 1pm (GMT+8), Virtual
5 February 2026, Thursday
Overview
Take control of your Meta Ads performance with this intensive masterclass, Meta Ads Analytics & Campaign Optimisation, designed to help marketers analyse, optimise, and scale campaigns with precision. Learn how to track conversions accurately, audit audience and creative effectiveness, and build data-driven reports that uncover real performance insights. Through hands-on exercises and walkthroughs, you’ll master how to detect audience saturation, manage creative fatigue, and apply AI-powered reporting for continuous improvement. Don’t waste another ad dollar—learn how to optimise smarter and drive measurable ROI from every campaign.
Key Learning Outcomes:
- Set up Meta Ads tracking and Conversions API for accurate performance measurement.
- Understand Meta Ads metrics and dimensions to interpret campaign data effectively.
- Audit and analyse campaign performance to identify optimisation opportunities.
- Evaluate audience insights to refine targeting and improve relevance.
- Assess creative performance to enhance engagement and conversion rates.
- Build custom Meta Ads reports tailored to business objectives.
- Implement a structured reporting framework for ongoing campaign analysis.
- Detect audience saturation and refresh targeting to maintain effectiveness.
- Monitor creative fatigue and apply data-driven refresh strategies.
- Use AI-powered reporting tools to automate insights and scale campaign optimisation.
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Account Directors
- Account Managers
- Account Executives
- Data Analysts
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Testimonials
Very insightful in term of Meta ad analytics.
Branding & Marketing
Julie’s Biscuits Malaysia
Great and very helpful!
Digital Marketing Analyst
Sun Life Philippines
The training style is very helpful, especially dissecting each topics with real-time note taking.
Multimedia Marketing Supervisor
Sun Life Philippines
The masterclass is informative and useful especially those whose work cover more digital aspects of the business. The instructor was very knowledgeable and gave concise and valuable insights to the classes which make things more clarifying and digestible.
Social Media Executive
Mount Faber Leisure Group
Well structured and insightful.
Marketing Communications Manager
Hatten Hotels Worldwide
Very practical and actionable.
Digital Marketing and Advertising Manager
Sun Life Philippines
Highly practical and insightful!
Director of Marketing, Recruitment & Admissions
ESSEC Business School
As a new hire with more specialised experience in a different platform, it's eye-opening.
Multimedia Advertising Analyst
Sun Life of Canada Philippines
Insightful.
Marketing Executive
Sincere Watch
Agenda
Meta Ads Tracking & Measurement
Learn how to set up Conversion API, event tracking, and custom metrics to measure campaign performance accurately and uncover actionable insights.
Exercise: Build a complete custom Meta Ads performance report for your business.
Meta Ads Performance Analysis
Deep dive into audience, dimension, and creative analysis using real-world case studies to identify optimisation opportunities and improve ROI.
Exercise: Audit and analyse your campaign dimensions and audience performance.
Meta Ads Custom Reporting & Optimisation
Master reporting structures, AI-assisted analytics, and advanced insights like audience saturation and creative fatigue to refine campaign strategy.
Exercise: Develop a creative fatigue report to enhance campaign longevity and effectiveness.
Register today
LIMITED TIME OFFER
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**Group discounts applicable.
***For all the Malaysian-based companies, this course is HRD Corp Claimable.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.