Real-World Application: Effective Media Planning

Time: 9am – 5pm (GMT+8)

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Overview

Get ready to elevate your media game with our immersive 2-day hands-on masterclass, Real-World Application: Effective Media Planning. You’ll craft effective media briefs tailored to your brand, ready for immediate use. Engage in our dynamic brand demand mapping exercises, drawing inspiration from top brands and turning insights into actionable strategies. Learn from award-winning campaigns by exploring success stories, documenting best practices, and gaining insights from both hits and misses. Master media objectives with an in-depth understanding of each media channel’s goals and metrics, reinforced by real-time KPI exercises. Don’t miss this opportunity to sharpen your skills and drive your brand’s success!

Key learning outcomes:

  • Practical Application of Media Briefs: Participants will gain hands-on experience crafting effective media briefs, tailored to their specific brands for immediate practical use.
  • Demand Mapping: Participants will immerse themselves in a captivating brand demand mapping game, drawing inspiration from successful brands and translating insights into practical applications.
  • Best Practices from Award-Winning Cases: Participants will explore the success stories of award-winning campaigns, document best practices, and dissect both effective and ineffective campaigns for insightful learning.
  • In-Depth Understanding of Media Objectives: Participants will gain a comprehensive understanding of each media channel’s objectives and measurement metrics, coupled with practical application through real-time media KPI exercises.
  • Enhanced Analytical Skills: Participants will develop their ability to analyse media data and metrics, enabling them to make more informed decisions.
  • Strategic Media Planning: Participants will learn to create strategic media plans that align with brand goals and target audience needs.
  • Adaptability to Market Changes: Participants will learn strategies to quickly adapt media plans in response to market trends and changes.
  • Collaborative Skills: Participants will engage in collaborative activities, fostering teamwork and the ability to integrate diverse perspectives into media strategies.

Who should attend

Marketing professionals who are responsible for planning and executing an integrated media strategy at scale, including the following functions:

  • Chief Marketing Officer
  • Media Planning
  • Digital Marketing
  • Social Media

 

To prepare prior to the masterclass:

  • Media challenges
  • Business challenges
  • Current set of KPIs
  • Current media brief
About the trainer
About the trainer

Jan Harling

Chief Executive Officer

Virtus Asia Consulting

Jan has over 12 years of experience in communication and marketing, specialising in driving measurable business results through strategic campaigns and leadership. He has developed and successfully implemented holistic data-driven campaigns for world leading brands of various industries throughout China, Asia Pacific and Western Europe.

Clients he has worked with include LVMH, Hitachi, L’Oreal, Merck, Puma, Buick, Lexus, Swarovski, Sanofi, Abbott, Clarins, Estee Lauder companies, Visa, McDonald’s, Swire, Danone, Nissan and more.

Agenda

Key sessions covered:

  • How to craft an impactful media brief
    • Interactive brief workshop
    • Role-play scenario
  • Mastering demand mapping
    • Brand Demand Mapping Game
    • Brand Positioning Debate
    • Real-Time Mapping Exercise
  • Unveiling Retail ROI Secrets
  • Decoding Award-Winning Cases
    • Campaign Analysis
  • Navigating Media Objectives
    • Real-Time Media KPI Exercise

Please contact

Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg

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Register today

Singapore, In-person

26-27 March 2025, 9am – 5pm

SGD1,395

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* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.