China Social Marketing: Driving Ads on WeChat, TikTok & Little Red Book

Location: Singapore, In-person

Overview

With China actively promoting the development of its digital economy by accelerating digital transformation, businesses should leverage this to drive greater business growth. China’s largely used social media platforms are making waves outside of China as brands are diving in to engage Chinese audience on these platforms.

In this 1-day masterclass, learn how to leverage the Chinese social platforms – WeChat, TikTok and Xiaohogshu (Little Red Book) to engage and convert customers. Examine what content on these platforms work for different customer segmentations to drive high conversions. This masterclass is a step-by-step guide on preparing your brand’s readiness for WeChat, TikTok and Xiaohongshu. This masterclass is perfect for beginners. 

 

Social media platforms covered in this masterclass:

  • WeChat
    • Learn end-to-end features and functions of the WeChat app.
    • Uncover useful tips on maximising WeChat functions to serve your business goals.
    • Discover step-by-step on how to create comprehensive WeChat campaigns.
  • TikTok
    • Explore the different TikTok content types and formats that beat competition.
    • Discover the best time to post to capture your audience’s attention.
    • Learn how to create TikTok campaigns that drive high conversions.
  • Xiaohongshu (Little Red Book)
    • Explore the target audience for Xiaohongshu in Southeast Asia market.
    • Examine the necessary toolkit to drive engagement on the app now.

Key learning outcomes:

  • Learn how brands can leverage WeChat, TikTok and Xiaohongshu to amplify their marketing campaigns.
  • Examine why local and global brands should start investing into China market by employing a robust China social marketing strategy.
  • Uncover best practices on how to create a good social media ad campaign that converts.
  • Discover real case studies sharing on local and global brands that have successfully implemented China social media channel for Southeast Asia market.
  • Adopt the step-by-step toolkit in preparing brands to engage the ultra-rich China businesses that are coming into Singapore.

Who should attend

Mid to senior level professionals who are responsible for executing an integrated social media marketing strategy, and decision makers of the brands, including the following functions: 

  • Business Owner 
  • Chief Marketing Officer 
  • Social Media  
  • Digital Marketing 
  • Online Marketing 
  • Cross-border Marketing  

No prior knowledge on how to navigate the social platforms is required. Perfect for beginners. 

About the trainer
About the trainer

Yang Xiao Saunders

Marketing Consultant

Xiao is a WeChat and TikTok Marketing expert. She has done more than dozens of media platform launches.

On several occasions she has been able to harness a rising marketing trend and use tailored processes, and market data-based algorithms to lift the marketing company’s profile and market reputation. These methods are tried and tested by many local and international companies such as Scoot Airlines, F45, Manulife, National University of Singapore, Singapore Flyer, Mr Bean, AIA, Propnex, Maybank, and several more.

Please contact

Sandra Rones
Regional Project Manager
Tel: +65 6692 9031 Ext 819
Mobile: +63 9322917178
sandrar@marketing-interactive.com

for more information.

Request For Brochure

5 + 12 =

Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.

Agenda

Day 1 will be focussing on:

 

  • What is strategy
  • How to define success metrics
0900 – 1045
  • General introduction of WeChat Marketing coverage in Singapore and Southeast Asia
  • WeChat advertising campaign layout
  • WeChat interest tiers
1045 – 1100

Morning break

1100 – 1230
  • Activity: Delegates to share about their China social marketing journey.
  • Case studies: Best practices from local brands that have been successfully using WeChat marketing
    • Scoot Airlines, F45, Manulife, National University of Singapore, Singapore Flyer, Mr Bean, AIA, Propnex, Maybank, and more.
1230 – 1330

Lunch

1330 – 1445

  • (Continued) Case studies: Best practices from local brands that have been successfully using WeChat marketing
    • Scoot Airlines, F45, Manulife, National University of Singapore, Singapore Flyer, Mr Bean, AIA, Propnex, Maybank, and more.
  • Activity: Delegates to brainstorm for campaign ideas on WeChat, TikTok and Xiaohongshu using best marketing practices learned.
1445 – 1515

Activity: Create WeChat and TikTok campaigns with the given brief.

1515 – 1530

Afternoon break

1530 – 1700

  • Uncover more TikTok marketing tips to amplify your campaigns
  • Open discussion and Q&A

1700

Wrap-up