Innovation by Design: Unlocking Strategic & Creative Business Capabilities
Date: 30 – 31 October 2023
Time: 9am – 5pm
Singapore, In-person
Overview
This masterclass focuses on hands-on learning experience to equip participants with the mindset and tools necessary to navigate today’s fast-moving and competitive landscape.
In this 2-day masterclass, participants will delve into the world of human-centered design, exploring concepts such as user-centered innovation, design thinking, ethnographic research and customer experience design.
These foundational principles form the bedrock of innovation and will empower participants to drive meaningful change within their organisations. Through interactive sessions and practical exercises,
participants will be able to obtain a comprehensive understanding of innovation by design and unlock both strategic and creative potential to drive real world innovation as an intraprenuer or an entrepreneur.
Key learning outcomes:
- Understand the importance of human-centric innovations.
- Be able to leverage on design mindsets and tools to create innovative ideas.
- Ensure the viability of a design innovation concept through diverse skillsets.
Who should attend
Mid-level professionals who are responsible for executing an integrated business/marketing innovation and strategy at scale across all functions of the business, including the following functions:
- User experience
- Customer experience
- Design thinking
- Digital marketing
About the trainer
About the trainer
Jonathan Ng
Chief Design Officer
COMMON
Jonathan has over 19 years of experience in the design and communication industry as a trans-disciplinary creative, with expertise in user experience and omnichannel marketing. He has worked with global brands to develop omnichannel strategies across multiple markets, optimise customer journeys, and create engaging experiences through design thinking, human-centric innovation, research, and design.
He has produced award-winning work for clients including AXA, VISA, Microsoft, Diageo, Nestle, Volkswagen, Tesla, Procter & Gamble, Audi, Johnson & Johnson, Levi’s, Castrol, Converse, Nike, Nokia, Singapore Airlines, and more.
Jon was formerly the Creative Partner and founding member of Nurun Singapore, a digital and design consultancy of Publicis Groupe, focused on creating innovative marketing solutions built on human behaviour. Prior to that, Jon was the Chief Creative Officer of Ogilvy Asia Pacific’s innovation unit K1ND, where he spearheaded numerous business and brand innovation projects for clients like Huggies, Burberry, and Mondelez International.
Testimonials
Jonathan is very experienced CX developer and delivered the training very well. I learned lots of insights and his guidance makes CX comes to reality.
Senior Marketing Manager
ESSEC
I must say the course was ‘mind blasting’. Prior to the course, CX practice to me was kind of an 'overrated’ – something everybody talks about but nobody really does or understands. Now I must say there is a real science behind CX and how to approach it to transform a business. I am convinced it is a key concept and practice to master in an increasingly volatile, uncertain, complex, and ambiguous economic landscape. The activities were really good, giving me practical tools in which I can run CX initiatives in my organisation.
Head of Digital Experience
Sartorius
Jonathan was able to structure and deliver the content-rich course concisely, succinctly, and creatively. Relating course content to real-life examples helped in our understanding of how CX innovators can drive business success within an organisation.
Marketing Communications Lead
W. L. Gore & Associates
Companies focus on technology in an increasingly digital world and tend to forget that our customers are humans. These two days of training changed that perception and showed me the importance of human-centric initiatives and how they can produce business KPIs.
Marketing Communications Associate
MSIG
Please contact
Adrian Ray
adrianr@marketing-interactive.com
for more information.
Request For Brochure
Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.
Agenda
Day 1, 30 October 2023
Session 1: Introduction to Innovation by Design
- Introductions and learning outcomes alignment
- Exploring innovation: Forms and impact on our economy
- The power of human-centric design and how it drives innovation
Session 2: Empathy in design research
- Design research: Context and usage overview
- Uncovering insights from design research
- Activity: Empathy mapping
- Turning insights into design opportunities
- Activity: P.P.F framework
Day 2, 31 October 2023
Session 3: Embark on the journey of innovative design
- Framing the design challenge
- Activity: Magic 5
- Creative ideation for design innovation
- Activity: E.R.R.C tool
- Start small: Identify the idea to prototype
- Activity: How/Now/Wow
Session 4: Transforming ideas into innovative MVP
- Introduction to prototyping and its different formats
- Making design innovation feasible
- Activity: Prototyping
- Diverse perspectives: Assessing viability of design innovation
- Activity: Team Canvas
Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Singapore, In-person
30 – 31 October 2023 , 9am – 5pm
Early Bird till 17th of August 2023
SGD 1,480 1,350
*Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.