Social Media Content Strategy SEA

Time: 9am – 5pm (GMT+8)


Social media has become an integral part of many brands’ marketing strategy. You cannot ignore the wide reach social media is able to achieve for your brand awareness, especially when utilised effectively.  

This 1-day masterclass on Social Media Content Strategy SEA is a comprehensive course designed for professionals involved in marketing, digital strategy, and social media management within the Southeast Asian region. The course aims to equip participants with the knowledge and skills necessary to navigate the ever-changing digital landscape of Southeast Asia 

Participants will gain a deep understanding of popular social media platforms in Southeast Asia, with case studies illustrating successful campaigns in the areas of edutainment, e-commerce, and influencer marketing. 

In-depth sessions on influencer marketing follow, covering the identification of influencers, analysis of trends, and strategies for building effective relationships with local influencers. The masterclass features practical workshops, including one on crafting impactful social media narratives for 2024 and beyond.

Key learning outcomes:


  • Understanding Southeast Asian digital landscape: Gain insights into the unique demographics, consumer behaviours, and key economic and technological trends shaping the digital landscape in Southeast Asia.
  • Platform preferences: Understand the popularity and nuances of social media platforms in the region, including insights into platform preferences in different countries.
  • Regional case studies: Analyse successful campaigns in edutainment, e-commerce, and influencer marketing through relevant case studies, providing practical insights for strategy development.
  • Localisation strategies: Understand the importance of local language content and gain strategies for translation and localisation, ensuring content resonates effectively with diverse audiences.
  • Influencer marketing mastery: Learn to identify influencers in Southeast Asia, analyse influencer marketing trends, and craft effective influencer campaigns tailored to the local context.
  • Strategic influencer relationship building: Develop strategies for building strong relationships with local influencers, including hands-on workshops to create effective influencer campaigns.
  • Content workshop: Collaborate with peers in group presentations, sharing success stories and addressing challenges collectively while learnings some tips on what makes a good content calendar.
  • Real-time trend adaptation: Explore strategies for staying ahead of regional trends and adapting content creation and marketing strategies in real-time to remain relevant.
  • Content ideation techniques: Participate in an interactive session on content ideation, identifying and capitalising on regional social media trends, with a roundtable discussion for mining content ideas.
  • Adapting strategies for key markets: Engage in a group project to create a future-focused social media marketing plan, fostering practical application and adaptation for success in key Southeast Asian markets.

Who should attend

These key learnings are designed to empower participants with the knowledge and skills needed to develop and execute successful social media content strategies tailored specifically to the Southeast Asian market, including the following functions: 


  • Entrepreneurs and Business Owners
  • Brand Managers
  • Digital and Social Media Managers
  • Influencer Marketing Specialists
  • Content Creators and Strategists
  • Creative Directors
  • E-commerce Professionals
  • Communication and PR Professionals
  • Market Researchers
  • Advertising and Media Buying Professionals
About the trainer
About the trainer

Knox Balbastro

Social Media & Global E-commerce

Content Strategist

An expert in the SEA social media landscape and global e-commerce content strategy, Knox Balbastro is recognised for her unwavering passion for marketing innovation and a commitment to excellence. She has etched an impressive career path marked by transformative experiences working with a mix of global clients at multinational agencies such as BBDO-Guerrero, TBWA-SMP, and MullenLowe Singapore.  

Knox brought her unique flair to the realm of entertainment and storytelling as a social media creative lead for the Disney account at Digitas. She created campaigns for Disney, Marvel and Star Wars– creating magical experiences that captivated fans in Southeast Asia. Her knack for blending creativity with strategic vision played a crucial role in enhancing Disney's brand presence across various social media platforms. 

She also took on a role as a staff content strategist at Alibaba. Knox played a pivotal role in navigating the intricate landscape of one of the world's foremost e-commerce and technology conglomerates. Her tenure involved creating brand stories and spearheading content for sales like 11.11 and Black Friday. Knox's insights and creative prowess was instrumental in driving sales and shaping strategies that resonated with diverse audiences.


Key sessions covered:

  • Key economic and technological trends
  • Case studies of successful campaigns on regional platforms
  • Social media trends: Edutainment, e-commerce, influencer marketing
  • Analysing influencer marketing trends
  • Strategies for building relationships with local influencers
  • Strategies for effective translation and localisation
  • Visual and video content strategies
  • Identifying and capitalising on regional social media trends
  • Strategies for real-time adaptation to trends

Please contact

Marge Antonio
Regional Project Manager
Tel: +65 6692 9031 Ext 825

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Singapore, In-person

12 June 2024, 9am – 5pm
Early Bird up till 1th of April 2024

SGD1099 899

Hong Kong, In-person

19 June 2024, 9am – 5pm
Early Bird up till 1th of April 2024

USD959 759

* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.