Social Media Marketing Strategy
Overview
This interactive masterclass – Social Media Marketing Strategy – is designed to equip participants with the skills and strategic frameworks needed to develop and implement effective social media marketing strategies. Through a combination of hands-on exercises and real-world case studies, participants will gain in-depth knowledge on crafting sound, data-driven social media strategies that align with business goals and drive real results.
P.S. Choose Your Preferred Learning Experience!
Join us virtually or in-person in Singapore—whichever suits you best. Upskilling has never been more convenient and accessible!
Through simple but powerful frameworks, participants will learn how to define objectives, conduct audience and competitive research, develop content pillars, and optimise channel selection. Mastering the strategic approach will empower participants to create impactful social media campaigns, ensuring their brand remains relevant and distinctive in the crowded social media landscape.
Key Learning Outcomes:
- Understand the fundamentals of social media marketing and how it fits into the overall marketing strategy.
- Apply the 4Cs research framework to develop data-driven social media strategies.
- Define and implement content and channel strategies, including crafting compelling content pillars and selecting the right platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc).
- Plan and execute social media marketing campaigns, integrating content creation, distribution, and performance tracking.
- Measure and evaluate the effectiveness of social media efforts, identifying key performance indicators (KPIs) and optimising strategies based on data insights.
Who should attend
This masterclass is ideal for professionals involved in social media, marketing, and brand strategy, including:
- Digital Marketers – looking to develop a structured and data-driven approach to social media strategy.
- Social Media Managers & Specialists – seeking to refine their strategic planning, content creation, and performance measurement skills.
- Brand Managers – who want to leverage social media to strengthen brand positioning and engagement.
- Entrepreneurs & Business Owners – aiming to maximize their social media presence to grow their business.
- Marketing & Communications Professionals – responsible for integrating social media into broader marketing campaigns.
- Content Creators & Community Managers – looking to enhance audience engagement through effective content strategy and channel selection.
This course is designed for those who want to move beyond content posting and into strategic, results-driven social media marketing.
About the trainer
About the trainer
Alexis Cheong
Strategy Consultant & Trainer
Alexis Cheong is a seasoned communications strategist with over 15 years of experience in top Singaporean agencies. She has led social media teams, developed award-winning marketing strategies, and worked on major brands like FairPrice, Changi Airport, and Unilever.
Dedicated to upskilling marketers, Alexis is certified in adult training and assessment. She was an adjunct lecturer at NUS-ISS (2017-2021), helping hundreds of marketers upskill their knowledge in social media and content marketing.
Her experience, expertise and passion for effective training make her a valuable guide for marketers seeking to master social media analytics.
Testimonials
Insightful and very practical for immediate application.
Senior Digital Marketing Manager
James Cook University
Very informative and really hands-on.
AVP of Creatives
Herbal Pharm
This masterclass makes you a better marketer.
AVP of Marketing
Herbal Pharm
Succinct and helpful
Marketing Manager
IHH Healthcare
Useful and provides good insights that even people who are new to the subject can understand and put into practice.
Lead Executive (Communication & Outreach)
Nanyang Polytechnic
Agenda
Key sessions covered:
- Winning with Social: Case Studies of Top Brands – Learn from real-world success stories of brands effectively leveraging social media marketing.
- Future-Proofing Social Media Strategies – Explore key trends shaping the landscape, from AI-driven personalisation to the rise of short-form video and evolving influencer dynamics.
- Navigating Emerging Platforms & Algorithm Shifts – Stay ahead with insights into platform updates and how to optimise content for changing algorithms.
- Setting Clear Marketing Objectives – Master the art of defining and aligning your social media strategy with goals like brand awareness, engagement, lead generation and sales.
- The 5-Step Strategic Framework & 5W1H Social Media Plan – A structured approach to designing impactful and results-driven social media campaigns.
- The 4Cs of Research: Understanding Your Audience – Discover the critical research framework for crafting data-driven social strategies.
- Building a Strong Social Brand Proposition – Define what makes your brand stand out and create a compelling identity across platforms.
- Content Pillars That Drive Engagement – Develop a content strategy aligned with your brand proposition to maximise reach and impact.
- Choosing the Right Platforms for Maximum Impact – Learn how to select the best channels based on your objectives and target audience.
- Platform-Optimised Content Strategies – Adapt and tailor content formats to fit the strengths of each social media platform.
- Building a Winning Social Media Marketing Plan – Step-by-step guidance on structuring a results-driven strategy.
- From Strategy to Execution: Putting Your Plan into Action – Turn your social media strategy into a concrete, actionable plan.
- Smart Scheduling & Automation for Efficiency – Explore tools and best practices for managing campaigns seamlessly.
- Measuring Success: Tools & Metrics That Matter – Master the key tracking methods to analyse performance and optimise results.
Hands-on exercises:
- Analyse a recent brand success story and identify key social media factors that contributed to its impact.
- Define strategic objectives for their own brand (or a case study brand) and align them with business goals.
- Use ChatGPT or Gemini to create an Audience Persona for their brand.
- Create their brand’s social media proposition and suggest 3-5 content pillars based on it.
- Draft a social media campaign outline, including key content themes, channel distribution, and posting schedules.
- Analyse a sample report and identify areas for optimisation based on goals set.
The agenda for the virtual masterclass will be slightly adjusted for feasibility and practicality. If you’d like the full brochures for both virtual and in-person sessions, feel free to reach out to our team!
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
Request For Brochure
Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.
Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Singapore (In-person)
15 May 2025, 9am – 5pm GMT+8
Early bird ends 3 April 2025
Early bird promotion – Savings up to 25%!
SGD999 759
Virtual
21 May 2025, 9am – 1pm GMT+8
Early bird ends 3 April 2025
Early bird promotion – Savings up to 25%!
USD329 199
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***For Malaysian-based companies, the virtual masterclass is HRD Corp Claimable (under SBL-Khas scheme), up to the cost allowable matrix.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.