The Intelligent Marketer: AI Marketing Playbook

Time: 9am – 5pm (GMT+8)
Singapore: 28 May 2025
Hong Kong: 3 June 2025

Overview

Welcome to the next era of marketing, where intelligence meets innovation. The Intelligent Marketer: AI Marketing Playbook masterclass is your ultimate guide to unlocking the potential of artificial intelligence in marketing. Designed for forward-thinking marketers, this comprehensive playbook equips you with the knowledge, tools, and strategies to thrive in an AI-driven landscape.

Smart Tools
Navigate the dynamic world of AI technologies with confidence. Learn to identify and implement cutting-edge tools tailored to your unique marketing goals—from automating workflows and optimising campaigns to personalising customer journeys at scale.

Smarter Strategies
AI isn’t just about tools; it’s about the strategies that make them work for you. Discover how to align AI with your marketing objectives, drive better decision-making with predictive insights, and develop data-driven campaigns that deliver measurable results.

Endless Possibilities
The possibilities with AI are limitless. Whether it’s revolutionising your content creation, enhancing customer engagement, or streamlining operations, this playbook helps you harness AI’s transformative power to stay ahead of the competition and create lasting impact.

Take the first step towards becoming an intelligent marketer. Equip yourself with the playbook that combines smart tools, smarter strategies, and boundless opportunities to redefine the future of your marketing success.

Whether you’re ready to invest in AI, train your team, or implement tailored solutions, this masterclass will empower you in the following:

AI-Driven Customer Experience: Elevate Every Touchpoint

Harness the power of AI to redefine how you engage with your customers, ensuring every interaction is personalised, efficient, and impactful.

 

  • Track and Optimise the Customer Journey: AI allows you to seamlessly measure and optimise every customer touchpoint for a frictionless experience that builds loyalty and trust.
  • AI Platforms for CX Optimisation: Discover cutting-edge AI platforms that empower you to enhance every aspect of the customer experience, from support to sales.
  • Customise AI for Your CX Goals: Tailor AI tools to meet your unique objectives, ensuring that your solutions align with your business’s vision for customer satisfaction.
  • Build a Robust AI Infrastructure: Lay a strong foundation for long-term success with an AI infrastructure that grows alongside your business, ensuring consistent and scalable customer experiences.

Unleash the full potential of AI to revolutionise your content creation, making your processes faster, more efficient, and more impactful.

 

  • Quick and Efficient Content Planning: Streamline your content planning in minutes, allowing you to focus on strategy rather than time-consuming tasks.
  • AI for Social Media Content: Generate high-quality, engaging social media posts with ease, amplifying your brand’s voice across platforms.
  • Create Stunning Visuals with AI: Use AI-driven prompts to create eye-catching visuals that captivate your audience and drive engagement.
  • AI-Powered Video Production: Produce professional videos in a fraction of the time, empowering your brand to tell powerful stories effortlessly.

Supercharge Content Creation with AI

Optimise Marketing Operations with AI

Maximise the efficiency of your marketing operations and equip your team with the tools they need to excel in today’s AI-driven world.

  • Getting Buy-In from Stakeholders: Show the undeniable value of AI to your stakeholders, securing the support and investment needed to drive innovation across your business.
  • Invest in the Right AI Tools: Discover how to select the right AI tools for your needs, ensuring maximum impact while simplifying processes.
  • Empower Your Team with AI Skills: Equip your team with the training they need to leverage AI effectively, empowering them to stay ahead in an ever-evolving digital landscape.

Take the next step today. Explore how AI can transform your business and set you on a path toward greater success. Get started now and unlock the transformative power of AI to stay ahead of the competition.

Why You Can’t Miss This 4-in-1 Masterclass:

  • Stay Ahead
    Learn how AI is transforming marketing and gain the tools to lead in an AI-driven world.
  • Actionable Insights
    Apply AI strategies immediately to optimise customer journeys, content, and operations.
  • Exclusive Tools
    Access AI platforms tailored to elevate your marketing efforts and improve ROI.
  • Unlock Potential
    Discover endless possibilities to enhance engagement, drive loyalty, and boost your brand.
  • Future-Proof Your Career
    Equip yourself and your team with cutting-edge skills to stay competitive.

 

This masterclass is your opportunity to revolutionise your marketing approach and lead in the AI era.

Who should attend

This masterclass is designed for:

  • Marketing Professionals: Stay ahead by leveraging AI to enhance customer engagement, streamline workflows, and drive results.
  • Content Creators: Discover AI tools to boost creativity, speed up production, and create impactful visuals and campaigns.
  • Team Leaders & Managers: Learn how to invest in AI technologies and effectively train your team to adapt to the future of marketing.
  • Digital Marketers: Gain insights into optimising strategies with AI-powered platforms and analytics.
  • Business Owners & Decision-Makers: Understand how AI can transform your operations, scale your efforts, and maximise ROI.

If you’re looking to adopt AI into your marketing strategy and empower your team with the skills to succeed, this masterclass is for you.

About the Trainer
About the Trainers

Yak Yih Cheng “YC”

Marketing Consultant

YC helps clients across Asia grow their business through customer experience (CX), data and marketing technology in the last 20 years. He has helped retail, F&B, automotive and insurance clients grow by discovering new sources of growth, designing data and CRM contact strategies and CRO.

He has also mentored 50+ startups in the last 4 years in value proposition design, pitch narrative and deck design. He also teaches a Masters of Communication programme part time on the topic of Digital Marketing Transformation. An avid Lego fan, he also uses the LEGO® SERIOUS PLAY® method to help clients tackle complex business problems through play.

YC believes that starting with the customer, walking the ground will help you find evidence-based approaches in designing great experiences powered by data and marketing technology to drive business growth.

About the trainer

Stephanie Phua

Creative Marketing Consultant

Stephanie is a seasoned marketing strategist with over a decade of experience helping brands create impactful connections with their audiences. Specialising in Southeast Asian markets, she has led campaigns for multinational corporations and startups, combining creativity with AI-driven solutions to drive efficiencies and deliver measurable results.

As the founder and Creative Strategist of Duo Studio, Stephanie brings a unique empathy for clients, believing in win-win solutions that streamline processes while achieving strategic goals. Through her AI creative workshops, she empowers teams with practical tools to elevate their marketing efforts, emphasising clarity and meaningful storytelling to create lasting value for businesses and their audiences.

Agenda

0830

Registration

Customer Experience

0900 – 1115

Discover how AI can transform customer experience by enabling journey measurement, optimising CX platforms, customising technology, and establishing a strong AI infrastructure within your organisation.

The session will include a 15-minute morning break.

Trainer:
Yak Yih Cheng “YC”, Marketing Consultant

 

Content Output

1115 – 1315

Discover the transformative potential of AI, from advanced models and prompt engineering to productivity-boosting tools and building your own AI assistant.

Trainer:
Yak Yih Cheng “YC”, Marketing Consultant

 

1315 – 1415

Lunch break

1415 – 1615

Leverage AI tools to streamline your content marketing—from rapid planning and social media creation to visuals and video.

The session will include a 15-minute afternoon break.

Trainer:
Stephanie Phua, Creative Marketing Consultant

 

Marketing Operations

1615 – 1700

Discover how to elevate your marketing operations by integrating AI into your strategies. This session will guide you through:

Trainer:
TBC

 

1700

Closing remarks and wrap-up.

Please contact

Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg

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Register today

Singapore

28 May 2025, 9am – 5pm (GMT+8)

Early Bird until 18th of April 2025

SGD999 759

Hong Kong

3 June 2025, 9am – 5pm (GMT+8)

Early Bird until 30th of April 2025

USD578 488

* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.