Brand Reputation

Introducing the two-part series:
Building a Strong Brand Reputation
Assessing and Building Positive Brand Perception

Location: Virtual

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OVERVIEW

In today’s hyper-connected and AI-amplified landscape, brand perception is no longer shaped solely by what organisations say — but by what stakeholders see, share, and experience in real time.

This virtual masterclass, Brand Reputation, equips practitioners with a structured, practical approach to understanding, managing, and strengthening brand reputation in 2026 and beyond. Participants will learn how to conduct a brand perception audit, identify perception gaps, leverage AI responsibly for monitoring and insights, and translate findings into a proactive reputation management framework.

Moving beyond theory, this masterclass combines real-time case scenarios, practical tools, and applied exercises — ensuring participants leave with clear action steps to protect, position, and future-proof their brand reputation.

Key learning outcomes:

  • Differentiate clearly between brand identity and brand image to uncover perception gaps.
  • Conduct a structured brand perception audit across stakeholders, channels, and competitors.
  • Analyse customer feedback, sentiment data, and market positioning to identify key drivers of reputation.
  • Detect emerging themes, early warning signals, and reputational risks before they escalate.
  • Understand how AI influences brand narratives, sentiment, and speed of amplification.
  • Leverage AI-powered tools for real-time monitoring, insight generation, and trend analysis.
  • Anticipate and mitigate risks such as misinformation, deepfakes, and reputational volatility.
  • Develop a proactive, values-aligned reputation management framework that strengthens trust.
  • Align internal culture, leadership visibility, and employee advocacy with external brand perception.
  • Translate insights into prioritised action plans with clear measurement and reporting rhythms.

Who should attend:

This masterclass is ideal for professionals and leaders responsible for shaping, protecting, and amplifying brand reputation, including:

  • Brand Managers and Brand Directors
  • Corporate Communications and PR Leaders
  • Marketing Directors and CMOs
  • Digital and Social Media Leads
  • Reputation and Risk Management Professionals
  • Customer Experience and Insights Teams
  • Corporate Affairs and Public Policy Teams
  • Founders and Business Leaders concerned with long-term brand equity

It is especially relevant for organisations navigating digital transformation, AI adoption, increased public scrutiny, or reputational complexity across markets.

Why Attend This Format 

  • Quick and targeted learning that provides immediate, practical tools
  • Continuous flow of content and exercises to enhance engagement and retention
  • Flexible and convenient delivery that fits easily into busy schedules
  • Cost-effective and scalable, making it suitable for teams across multiple regions
About the trainer
About the trainer

Kylie Chown

Social Media Crisis Strategist & Trainer

She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.

She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.

Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.

Agenda

Key Sessions:

Understanding and Assessing Brand Perception

Foundations of brand reputation, perception audits, stakeholder insights, sentiment analysis, and identifying emerging risks.

Managing Brand Reputation in the Age of AI

How AI shapes narratives, monitoring opportunities, misinformation risks, and ethical communication practices.

Building a Strong, Consistent and Trusted Brand Reputation

Developing a proactive framework, aligning culture and leadership, storytelling for trust, and crisis readiness.

Translating Insights Into Action

Turning audit findings into prioritised action plans, cross-functional implementation, and ongoing measurement strategies.

Register today

LIMITED TIME OFFER

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28 April 2026, Tuesday

Virtual, 9am – 1pm GMT+8
Early Bird ends on 27 of March 206

USD 359 219

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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.