Brand Reputation
Introducing the two-part series:
Building a Strong Brand Reputation
Assessing and Building Positive Brand Perception
Location: Virtual
OVERVIEW
This masterclass provides a deeply immersive learning experience designed to strengthen customer trust, build loyalty, and safeguard your organisation’s reputation. Originally delivered as two separate sessions, Building a Strong Brand Reputation and Assessing and Building Positive Brand Perception, this revised single 4-hour format brings both together seamlessly, ensuring continuity, richer discussion, and a stronger application of strategies in real time.
Key learning outcomes:
- Conduct a comprehensive brand perception audit to identify current strengths and areas for improvement
- Apply social listening and sentiment analysis tools to measure public opinion and identify emerging trends
- Gain deeper insight into consumer behaviour and understand the key drivers that influence brand perception
- Identify gaps between brand identity and brand image and create strategies to close them
- Develop a proactive reputation management framework to minimise risks before they escalate
- Build a positive and consistent brand image that enhances credibility and long-term equity
- Strengthen trust with stakeholders by aligning brand actions with stated values and promises
- Leverage authentic storytelling to connect meaningfully with customers and humanise the brand
- Design communication strategies that reinforce positive perception during both normal operations and times of crisis
- Understand how employee advocacy, leadership visibility, and organisational culture influence external brand reputation
- Translate insights from the brand audit into actionable steps that can be implemented across departments and teams
Who should attend:
This masterclass is ideal for professionals and leaders responsible for shaping, protecting, and amplifying brand reputation, including:
- Brand Managers
- PR and Communications Teams
- Marketing Professionals
- Business Leaders
Why Attend This Format
- Quick and targeted learning that provides immediate, practical tools
- Continuous flow of content and exercises to enhance engagement and retention
- Flexible and convenient delivery that fits easily into busy schedules
- Cost-effective and scalable, making it suitable for teams across multiple regions
WHY YOU SHOULD ATTEND
- Quick, Targeted Insights: Bite-sized sessions provide immediate, practical tools and strategies with minimal time commitment—perfect for busy professionals.
- Enhanced Engagement: A continuous flow of concise content and interactive exercises keeps participants attentive and boosts knowledge retention.
- Flexible & Convenient: Accessible live or on-demand, masterclasses easily fit into tight schedules and offer learning that adapts to your pace.
- Cost-Effective & Scalable: Designed to be budget-friendly while delivering consistent, impactful training across individuals, teams, and multiple regions.
- Continuous Learning: Regularly scheduled masterclasses ensure ongoing upskilling, keeping participants current with the latest practices and trends.
About the trainer
About the trainer
Kylie Chown
Social Media Crisis Strategist & Trainer
She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.
She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.
Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.
Agenda
Building a Strong Brand Reputation
- Explore the impact of reputation on trust, loyalty, and business success.
- Define and align core brand values with organisational mission and culture.
Assessing Brand Perception
- Take part in a guided brand perception audit.
- Learn how to apply social listening methodologies and stakeholder analysis to uncover consumer drivers.
Consumer Insight and Proactive Strategy
- Analyse the key drivers of consumer behaviour.
- Translate insights into strategies that shape reputation and anticipate challenges.
From Audit to Action
- Develop strategies to strengthen brand equity.
- Learn how to use storytelling and stakeholder engagement to build resilience and prevent crises.
Q&A and Wrap-Up
Open discussion on the importance of brand reputation and values, encouraging participants to share insights and experiences.
Register today
LIMITED TIME OFFER
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.