Brand Reputation
Introducing the two-part series:
Building a Strong Brand Reputation
Assessing and Building Positive Brand Perception
Location: Virtual
Overview
Strengthen your customer trust, loyalty and perception with our interactive virtual two-part series on Brand Reputation. Each session focuses on a critical phase of brand reputation management, delivering actionable insights and proven strategies. In just 2 hours per masterclass, you’ll gain practical tools you can apply right away. With the convenience of a virtual format, you can upskill from anywhere without disrupting your schedule. Seize this chance to enhance your brand reputation and protect your business!
Introducing the two-part series:
Building a Strong Brand Reputation
Explore the impact of brand reputation on customer trust, loyalty, and overall business success, using case studies to highlight the consequences of poor brand management and the advantages of a strong reputation. It will also cover how to define core brand values, emphasising the need for clarity and consistency in communicating them to stakeholders. Align brand values with the organization’s mission and provide practical steps for embedding these values into company culture.
Key Learning Outcomes:
- Conduct a comprehensive brand perception audit to identify current strengths and areas for improvement.
- Learn how to utilise social media listening tools to gauge public sentiment and brand perception.
- Gain insight into consumer behaviour and the factors that shape brand perception, enabling proactive measures to strengthen it.
- Understand effective approaches to building a positive brand image that mitigates risks of potential crises.
Who Should Attend:
- Brand Managers
- PR and Communications Teams
- Marketing Professionals
- Business Leaders
Why they should attend:
- Learn to assess your brand’s current perception and identify opportunities for enhancement.
- Understand how consumer behaviour influences brand perception and fosters loyalty.
- Use proactive strategies to create and maintain a positive brand image, effectively preventing potential crises.
Assessing and Building Positive Brand Perception
Conduct a brand perception audit, use social media listening tools to monitor sentiment, and analyse consumer behaviour. Explore strategies for building positive brand equity through customer experiences, storytelling, and authentic communication.
Key Learning Outcomes:
- Conduct a comprehensive brand perception audit to identify current strengths and areas for improvement.
- Learn how to utilise social media listening tools to gauge public sentiment and brand perception.
- Gain insight into consumer behaviour and the factors that shape brand perception, enabling proactive measures to strengthen it.
- Understand effective approaches to building a positive brand image that mitigates risks of potential crises.
Who Should Attend:
- Brand Managers
- PR and Communications Teams
- Marketing Professionals
- Business Leaders
Why they should attend:
- Learn to assess your brand’s current perception and identify opportunities for enhancement.
- Understand how consumer behaviour influences brand perception and fosters loyalty.
- Use proactive strategies to create and maintain a positive brand image, effectively preventing potential crises.
Why you should attend
- Quick, Targeted Insights: Bite-sized virtual masterclasses deliver focused learning with minimal time commitment, perfect for busy professionals like yourself.
- Enhanced Engagement: Short, concise sessions keep participants attentive and engaged, ensuring effective knowledge retention.
- Flexible and Convenient: Easily fit into tight schedules and accessible live or on-demand, offering flexibility in learning.
- Cost-Effective: Efficient to produce, allowing for frequent sessions that keep teams up-to-date without breaking the budget.
- Continuous Learning: Regularly scheduled masterclasses provide ongoing education, helping participants stay current with the latest trends and practices.
- Scalable Training: Ideal for delivering consistent, impactful training across larger teams or organisations.
About the trainer
About the trainer
Kylie Chown
Social Media Crisis Strategist & Trainer
She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.
She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.
Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.
Agenda
BUILDING A STRONG BRAND REPUTATION
Sessions
- Examine case studies highlighting the repercussions of poor brand management and the benefits of a positive reputation.
- Learn how to define and articulate your brand’s core values and principles.
- Discuss practical steps for embedding these values into company culture and operations.
- Open discussion on the importance of brand reputation and values, encouraging participants to share insights and experiences.
ASSESSING AND BUILDING POSITIVE BRAND PERCEPTION
Sessions
- Learn how to conduct an effective audit to assess the current brand perception within your target market.
- Utilise tools and methodologies to gather insights from customers and stakeholders.
- Learn how to analyse data to understand public sentiment and respond proactively.
- Gain insight into consumer behaviour and the factors influencing their actions regarding your brand.
- Explore strategies to proactively build positive brand equity by enhancing customer experiences and fostering community engagement.
- Learn how to leverage customer feedback and testimonials to reinforce brand strength.
- Facilitate a discussion on brand audits and effective strategies for building and maintaining a positive brand perception.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
Request For Brochure
Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.
Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.