Building & Managing Brand Reputation in Today’s Digital Age

Date: 4 April 2024

Time: 9am-4pm GMT+8

Location: Virtual

Overview

In today’s digital-first world people will learn about you and your business online before they meet you in person. Your online digital brand is key to building and managing your brands reputation.

This 1-day virtual masterclass on Building & Managing Brand Reputation in Today’s Digital Age provide a comprehensive overview of the key principles and strategies involved in maintaining a positive brand reputation using digital strategies.

Key learning outcomes:

  • Recognise the impact of brand reputation on customer trust, loyalty, and business success.
  • Explore the process of defining and articulating core brand values and principles and understand how brand values align with the organisation’s mission and vision.
  • Conduct an audit to assess the current brand perception.
  • Learn about social media listening tools.
  • Understand consumer behaviour and the factors that influence their actions.
  • Proactively prevent social media crises through building positive brand equity.
  • Formulate a crisis management plan that includes implementing a comprehensive set of response management strategies and techniques.
  • Understand the importance of engaging with various stakeholders, including customers, employees, investors, and the media.
  • Explore real-world examples of ethical and unethical reputation management practices.
  • Develop a basic reputation management plan that includes strategies, tactics, and a timeline.

Who should attend

Mid-level professionals who are responsible for designing a robust crisis communication framework, including the following functions:

  • Chief Executive Officers
  • Business Owners
  • PR
  • Crisis communications
  • Corporate Communications
  • Marketing Communications
  • Communications
  • Corporate Affairs
  • Social Media
  • Brand
About the trainer
About the trainer

Kylie Chown

Social Media Crisis Strategist & Trainer

She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.

She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.

Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.

Agenda

4 April 2024

0900 – 1030

PART 1

  • Recognise the impact of brand reputation on customer trust, loyalty, and business success.
  • Explore the process of defining and articulating core brand values and principles and understand how brand values align with the organisation’s mission and vision.
1030 – 1040

Morning break

1040 – 1240

PART 2

  • Conduct an audit to assess the current brand perception.
  • Learn about social media listening tools.
  • Understand consumer behaviour and the factors that influence their actions.
  • Proactively prevent social media crises through building positive brand equity.
1240 – 1320

Lunch

1320 – 1510

PART 3

  • Formulate a crisis management plan that includes implementing a comprehensive set of response management strategies and techniques.
  • Understand the importance of engaging with various stakeholders, including customers, employees, investors, and the media.
1510 – 1520

Afternoon break

1520 – 1600

PART 4

  • Explore real-world examples of ethical and unethical reputation management practices.
  • Develop a basic reputation management plan that includes strategies, tactics, and a timeline.
  • Wrap-up and Q&A.

Please contact

Sheela Nazir
Senior Regional Producer, Masterclass Production
Tel: +65 9688 1442
norsheelaf@marketing-interactive.com
for more information.

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Register today

LIMITED TIME OFFER

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Virtual

4 April 2024, 9am – 4pm GMT+8
Early Bird till 31th of January 2024

USD 629 429

*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***The mode of delivery for this virtual class is Zoom.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.