Driving SEO Performance for Higher Conversions
Location: Virtual
Overview
Is SEO still a valuable digital marketing tool in 2024? Absolutely yes – understanding the importance of SEO and its impact on your business is crucial. SEO can drive your ROI with the right targeting and good SERP ranking. If your business is investing in SEO, you are in it for the long-term results. Once you’ve mastered the essentials on how to optimise your website for search engines, the traffic will not stop.
This 1-day masterclass on Driving SEO Performance for Higher Conversions will drive higher conversions with a robust SEO strategy implemented.
Key learning outcomes:
- Learn how search engine algorithms work
- Understand the tools, resources, and technology you need to implement SEO
- Understand how to report on SEO and the metrics that matter
Who should attend
Mid-level marketing executives who are responsible for driving content and conversions, including the following functions:
- Digital Marketing
- Marketing Analytics
- Content Marketing
- PPC
- SEO
Pre-requisite: Access to Google Search Console
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Please contact
Sheela Nazir
Senior Regional Producer, Masterclass Production
Tel: +65 9688 1442
norsheelaf@marketing-interactive.com
for more information.
Agenda
PART 1
- SEO fundamentals: Understand how search engine algorithms work
- SEO tech stack: understand the tools, resources, and technology you need to implement SEO
- SEO reporting and metrics that matter
PART 2
- On-page SEO best practices
- Walkthrough based on real-life examples
- SEO copywriting best practices
Exercise via Breakout Rooms:
- Optimise a URL of choice as per the on-page SEO best practices
- Participants will have to follow on-page SEO best practices to optimise a URL of choice. The exercise will enable the participants to get hands-on experience on how to apply on-page SEO for their projects.
Lunch
*Please do not log off the Zoom room while you go for your lunch.
PART 3
- Technical SEO fundamentals and best practices
- SEO page speed audit
- Walkthrough based on real-life examples
- Sitemap optimisation
- Walkthrough based on real-life examples
Exercise via Breakout Rooms:
- Audit the page speed for a URL of choice and come up with a plan to improve page speed performance
- Participants will have to audit the page speed of a real page and come up with a page speed optimisation plan. The exercise will enable the participants to get hands-on experience on how to improve the page speed of their website pages.
PART 4
- Link building fundamentals and best practices
- Link building outreach
- Walkthrough based on real-life examples
Exercise via Breakout Rooms:
- Develop a link building outreach plan for a brand of choice
- Participants will have to develop a complete link-building and outreach plan for a business of choice. The exercise will enable the participants to get hands-on experience on how to deploy and manage link-building initiatives for their projects.
PART 5
- How to manage websites to maintain and improve SEO performance
- SEO stakeholder management