Google Ads: Maximising your Marketing ROI
Location: Virtual
Overview
In 2024, Google Ads will be more sophisticated. Google has fine-tuned its targeting capabilities, allowing businesses to reach new audience segments. With better targeting and optimisation tools, you need to be able to stay ahead of the trends to remain competitive.
This 1-day masterclass on Google Ads: Maximising your Marketing ROI to pick up best practices on how to optimise your Google Ads performance, drive compelling ad copies and develop remarketing campaigns.
Key learning outcomes:
- Learn how to plan, budget, and setup performance max and paid search campaigns
- Walkthrough conversion tracking setup
- Learn how to optimise performance max and paid search campaigns
- learn how to develop winning ad copies and how to optimise your assets
- Understand when and how to use bidding strategies
- Learn how to setup and optimise YouTube, Discovery, and Display campaigns
- Learn how to develop remarketing campaigns
Who should attend
Mid-level marketing executives who are responsible for driving content and conversions, including the following functions:
- Digital Marketing
- Marketing Analytics
- Content Marketing
- Social Media
- Campaign Optimisation
- Advertising
- PPC
- SEO
Pre-requisite: Access to Google Search Console
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Please contact
Sheela Nazir
Senior Regional Producer, Masterclass Production
Tel: +65 9688 1442
norsheelaf@marketing-interactive.com
for more information.
Agenda
PART 1
- Google Ads settings configuration
- Google Ads conversion tracking set-up (walkthrough)
- Google Ads campaign types explained
PART 2
- Performance max campaigns planning, budgeting, and setup (walkthrough)
- Audience Signals (targeting) explained
- Assets (Ad Extensions) creation and best practices
Exercise via Breakout Rooms:
- Develop a Performance Max campaign for a business of choice
- Participants will have to create and configure a performance max campaign. The exercise will help them to gain hands-on experience in setting up Performance Max campaigns, as well as experience on how to practically implement the best practices taught in the class.
- Performance max campaign optimisation
- Walkthrough based on real-life campaign examples
Lunch
*Please do not log off the Zoom room while you go for your lunch.
PART 3
- Paid search campaigns planning, budgeting, and setup (walkthrough)
- Paid search ad copies best practices
Exercise via Breakout Rooms:
- Develop a Paid Search campaign for a business of choice
- o Participants will have to create and configure a paid search campaign. The exercise will help them to gain hands-on experience in setting up paid search campaigns, as well as experience on how to practically implement the best practices taught in the class.
- Bidding strategies explained
- Paid search campaign optimisation
- Walkthrough based on real-life campaign examples
PART 4
- Google Ads beyond paid search: YouTube, Discovery, and Display
- Campaign planning, budgeting, and setup (walkthrough)
- Audience creation and remarketing campaigns setup (walkthrough)