LinkedIn Marketing

Introducing the three-part series:
Optimising Your LinkedIn Profile
Creating Engaging LinkedIn Content
Building Connections and Growing Your Network

Location: Virtual

Overview

Enhance your enterprise sales process with our engaging virtual three-part series on LinkedIn Marketing. Each session is tailored to a critical aspect of building a robust LinkedIn strategy, offering actionable insights and proven techniques. In just 1.5 hours per masterclass, you’ll gain practical tools you can immediately apply to elevate your LinkedIn presence, personally and as a brand. The virtual format provides the convenience and flexibility needed for busy professionals, enabling you to upskill without interrupting your schedule. Don’t miss this chance to enhance your LinkedIn strategy and boost your professional brand!

Introducing the three-part series:

Optimising Your LinkedIn Profile

Learn how to craft a compelling headline, write an engaging summary, and effectively showcase your skills. Enhance your personal brand with tips on visual branding, and boost your profile’s visibility through keyword optimisation. The session concludes with a Q&A and profile review, offering personalised feedback to help you stand out on LinkedIn.

Key learning outcomes:

  • Craft a compelling LinkedIn profile headline, summary, and showcase skills for optimal visibility.
  • Learn best practices for visual branding on LinkedIn with a professional profile picture and banner.
  • Identify and use relevant keywords to improve search visibility on LinkedIn.

Who should attend:

  • Professionals aiming to improve their personal brand
  • Entrepreneurs and Business Leaders
  • Marketing and HR Professionals

Why they should attend:

  • A well-optimised LinkedIn profile enhances professional credibility and increases chances of discovery by recruiters and clients.
  • Learn actionable tips to make your profile stand out in search results.
  • Boost your chances of connecting with the right people and showcasing your expertise effectively.

Creating Engaging LinkedIn Content

Discover how to define content pillars that align with your personal brand, and explore various content formats like articles, posts, and videos to maximise impact. Learn best practices for driving engagement, including writing compelling headlines, using hashtags effectively, and responding to comments. The session wraps up with a Q&A to address your questions and reinforce key content strategies for LinkedIn success.

Key Learning Outcomes:

  • Learn to define and use content pillars aligned with personal or professional branding.
  • Understand the different types of LinkedIn content and when to use them effectively.
  • Discover best practices for writing engaging content, utilising hashtags, and increasing engagement.

Who Should Attend:

  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Social Media Managers

Why they should attend:

  • Develop a strategic approach to LinkedIn content that drives visibility and engagement.
  • Understand how to create various types of content that resonate with your target audience.
  • Learn to establish yourself as a thought leader by posting compelling, valuable content.

Building Connections and Growing Your Network

Learn strategies to identify and connect with the right people in your industry, along with best practices for engaging through comments, messages, and shared content. Discover tips for nurturing and maintaining meaningful relationships to build a strong, lasting network. The session concludes with a Q&A and strategy review to help you refine your network-building approach.

Key Learning Outcomes:

  • Identify potential connections and understand strategies to connect with the right individuals.
  • Learn networking best practices for nurturing connections through effective engagement.
  • Understand relationship-building tactics to establish a valuable professional network.

Who Should Attend:

  • Professionals seeking to expand their network
  • Entrepreneurs
  • Marketing and Sales Teams
  • Business Owners

Why they should attend:

  • Build meaningful connections that could lead to business or career opportunities.
  • Learn practical strategies for effective networking on LinkedIn.
  • Gain the confidence to engage with industry professionals and expand your influence.

Why you should attend

  • Quick, Targeted Insights: Bite-sized virtual masterclasses deliver focused learning with minimal time commitment, perfect for busy professionals like yourself.
  • Enhanced Engagement: Short, concise sessions keep participants attentive and engaged, ensuring effective knowledge retention.
  • Flexible and Convenient: Easily fit into tight schedules and accessible live or on-demand, offering flexibility in learning.
  • Cost-Effective: Efficient to produce, allowing for frequent sessions that keep teams up-to-date without breaking the budget.
  • Continuous Learning: Regularly scheduled masterclasses provide ongoing education, helping participants stay current with the latest trends and practices.
  • Scalable Training: Ideal for delivering consistent, impactful training across larger teams or organisations.
About the trainer
About the trainer

Kylie Chown

Social Media Crisis Strategist & Trainer

She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.

She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.

Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.

Agenda

OPTIMISING YOUR LINKEDIN PROFILE

Sessions

  • Learn how to craft a compelling headline that captures attention.
  • Write an engaging summary that tells your professional story, and effectively showcase your skills and experiences.
  • Tips on using a professional profile picture and banner to enhance personal branding.
  • Identify and incorporate relevant keywords to improve profile visibility in LinkedIn searches.

CREATING ENGAGING LINKEDIN CONTENT

Sessions

  • Learn to define content pillars and align posts with your personal brand.
  • Explore various formats like articles, posts, videos, and infographics.
  • Discover techniques for writing engaging headlines, using hashtags effectively, and responding to comments to foster community interaction.
  • Discuss the importance of timing and frequency in content posting.

BUILDING CONNECTIONS AND GROWING YOUR NETWORK

Sessions

Finding the Right Connections

  • Learn strategies for identifying and connecting with key individuals in your industry, including methods for leveraging mutual connections and advanced search techniques on LinkedIn.

Networking Best Practices

  • Discover how to engage with your network through meaningful comments, personalised messages, and by sharing relevant content.
  • Understand the importance of reciprocity in networking and how to provide value to others.

Relationship Building

  • Get tips on maintaining and nurturing connections over time.
  • Discuss strategies for follow-ups, keeping in touch, and showing appreciation to strengthen professional relationships.

Q&A and Wrap-Up
Facilitate an open discussion for participants to share networking experiences and review effective strategies for expanding their networks.

Please contact

Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg

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LIMITED TIME OFFER

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2 December 2024

Early Bird till 14th of November 2024

USD 129 99

12 March 2025

Early Bird till 14th of November 2024

USD 129 99

*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.