Social Media Crisis Management
Introducing the two-part series:
Proactive Crisis Prevention & Social Media Policies
Crisis Management Playbook & Post-Crisis Strategy
Location: Virtual
Overview
Enhance your enterprise sales process with our engaging virtual two-part series on Social Media Crisis Management. Each session is tailored to a key phase of crisis management, providing actionable insights and proven techniques. Over the course of 2 hours per masterclass, you’ll acquire practical tools that can be immediately implemented in your role. The virtual format ensures flexibility and convenience, allowing you to upskill from wherever you are, without compromising your busy schedule. Don’t miss this opportunity to strengthen your crisis response and protect your brand’s
Introducing the two-part series:
Proactive Crisis Prevention & Social Media Policies
Safeguard your brand’s reputation. Discover strategies to build positive brand equity, preventing social media crises before they occur. Learn how to create an effective social media policy that aligns with your business goals while engaging your team. Plus, take advantage of a Q&A session to address your unique challenges and gain actionable insights to protect your brand.
Key learning outcomes:
- Understand how to build a positive brand image to proactively reduce crisis risks.
- Develop a comprehensive social media policy that aligns with business objectives and promotes responsible use.
- Gain confidence in managing early warning signs of potential social media issues.
Who should attend:
- Social Media Managers
- PR and Communications Teams
- Marketing Professionals
- Business Owners and Leaders
Why they should attend:
- Learn proactive strategies to protect brand reputation and minimise the risk of crises.
- Equip yourself with tools to create policies that align social media activities with company goals.
- Ensure your team is prepared to manage social media effectively to prevent issues before they arise.
Crisis Management Playbook & Post-Crisis Strategy
Learn how to create a step-by-step guide for managing social media crises effectively. Explore post-crisis recovery strategies to ensure smooth recovery and implement future recommendations. The session will also feature an engaging case study discussion, helping you apply the concepts to real-world situations for deeper learning and practical insights.
Key Learning Outcomes:
- Learn how to create a step-by-step crisis management playbook to effectively address social media crises.
- Understand recovery strategies and best practices to restore brand reputation post-crisis.
- Gain insights from real-world case studies to reinforce practical learning.
Who Should Attend:
- Social Media Managers
- Communications and PR Teams
- Risk Management Professionals
- Business Owners and Executives
Why they should attend:
- Learn how to handle social media crises with confidence and a structured approach.
- Understand effective recovery strategies to rebuild brand trust post-crisis.
- Gain insights from practical case studies to better understand crisis scenarios.
Why you should attend
- Quick, Targeted Insights: Bite-sized virtual masterclasses deliver focused learning with minimal time commitment, perfect for busy professionals like yourself.
- Enhanced Engagement: Short, concise sessions keep participants attentive and engaged, ensuring effective knowledge retention.
- Flexible and Convenient: Easily fit into tight schedules and accessible live or on-demand, offering flexibility in learning.
- Cost-Effective: Efficient to produce, allowing for frequent sessions that keep teams up-to-date without breaking the budget.
- Continuous Learning: Regularly scheduled masterclasses provide ongoing education, helping participants stay current with the latest trends and practices.
- Scalable Training: Ideal for delivering consistent, impactful training across larger teams or organisations.
About the trainer
About the trainer
Kylie Chown
Social Media Crisis Strategist & Trainer
She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.
She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.
Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.
Agenda
PROACTIVE CRISIS PREVENTION & SOCIAL MEDIA POLICIES
Sessions
- Explore comprehensive strategies to proactively prevent social media crises by fostering a strong brand identity.
- Develop a robust social media policy that aligns with business goals and actively engages your team.
- Emphasise the importance of having clear communication channels and protocols in place to empower employees to act confidently and responsibly online.
CRISIS MANAGEMENT PLAYBOOK & POST-CRISIS STRATEGY
Sessions
- Create a practical, step-by-step playbook for managing social media crises.
- Discuss strategies for recovery after a crisis, including methods to assess the impact, communicate with stakeholders, and rebuild brand trust.
- Analyse real-world scenarios where brands faced crises, discussing what worked, what didn’t, and lessons learned to apply in future situations.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.