Social Media Crisis Playbook

Date: 30 May 2024

Time: 9am-4pm GMT+8

Location: Virtual

Overview

The impact of a crisis on businesses often reaches well beyond its initial scope. In today’s environment, the ability to swiftly identify and effectively manage and respond to a social media crisis has evolved into a crucial skill for PR, Marketing, and Communication leaders, as well as their respective teams.

This 1-day virtual masterclass on Social Media Crisis Playbook will be deep dive on the essential plays for responding to a social media crisis while developing your own social media crisis playbook for your business or organisation.

Key learning outcomes:

  • Learn the key elements of crisis management, differentiate between a social media crisis and an incident and recognising the potential business impact.
  • Explore consumer behaviour and the factors that influence their actions when making negative comments.
  • Proactively prevent social media crises through building positive brand equity.
  • Formulate a crisis management playbook.
  • Create an effective social media policy that aligns with your business goals and effectively engages your team.
  • Conduct a post-crisis recovery strategy and make future recommendations.

Who should attend

Mid-level professionals who are responsible for designing a robust crisis communication framework, including the following functions:

  • PR
  • Crisis Communications
  • Corporate Communications
  • Marketing Communications
  • Communications
  • Corporate Affairs
  • Social Media
  • Brand
About the trainer
About the trainer

Kylie Chown

Social Media Crisis Strategist & Trainer

She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.

She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.

Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.

Agenda

0900 – 1030

PART 1

  • Learn the key elements of crisis management, differentiate between a social media crisis and an incident and recognising the potential business impact.
  • Explore consumer behaviour and the factors that influence their actions when making negative comments.
1030 – 1040

Morning break

1040 – 1240

PART 2

  • Proactively prevent social media crises through building positive brand equity.
  • Create an effective social media policy that aligns with your business goals and effectively engages your team.
1240 – 1320

Lunch

1320 – 1600

PART 3

  • Formulate a crisis management playbook.
  • Conduct a post-crisis recovery strategy and make future recommendations.
  • Case study and discussion.
  • Q&A and wrap-up.

Please contact

Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg

Request For Brochure

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Register today

Virtual

30 May, 9am – 4pm GMT+8

USD 629

*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***The mode of delivery for this virtual class is Zoom.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.