Advanced Google Analytics 4

Time: 9am – 5pm


Moving your current configuration from Universal Analytics to Google Analytics 4 is not enough. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.

This 2-day masterclass on Advanced Google Analytics 4 will deep dive into Google Analytics 4 and learn everything the tool has to offer to make informed marketing decisions. Learn how to set up Google Analytics 4 Events and Conversions, how to set up funnels, and how to use Looker Studio to create practical and meaningful marketing analytics reports for your business.

This Advanced Google Analytics 4 masterclass will enable you to start making full use of Google Analytics 4 to find the data you need to make marketing reports and informed decisions with ease.

Key learning outcomes:

  • Walkthrough your GA4 setup and configuration.
  • Learn how to set up Events and Conversions in depth.
  • Learn how to use UTM tags and how to create custom channel groups.
  • Learn how to set up free form reports, funnel reports, and segment overlap reports.
  • Learn how to create meaningful GA4 reports via Google Looker Studio.
  • Learn how to extract marketing insights via GA4.
  • Learn how to use attribution reports.

Who should attend

Mid-level marketing executives who are responsible for setting up GA4 and analysing the data collected into meaningful reports, including the following functions:


  • Digital Marketing
  • Marketing Analytics
  • SEO
  • PPC
  • Media

Pre-requisites: A Google Analytics 4 account is set up for your company. Basic understanding of GA4’s metrics and interface.

About the trainer
About the trainer

Sotirios Seridis

Digital Marketing Trainer & Instructor

Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.

He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.

Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.


One of the best and most experienced trainers I have worked with. Both in terms of presentation and practical client experience. Highly recommended and I would want to attend more sessions with him in the future.

Digital Marketing Director
Bank of Singapore

Very comprehensive GA4 course!

SEO Director
FWD Group

Very insightful and useful for real world application.

Assistant Manager, Marketing Communications
Info-communications Media Development Authority (IMDA)

Very practical and in depth sharing on GA4 capabilities for marketeers or brand guardians.

Regional Senior Manager, Digital Strategy, Brand & Communications
Tokio Marine Insurance Group

Professional coach!

E-commerce Specialist
Etiqa Insurance Singapore

I would say this masterclass is one of the best I’ve attended, very insightful.

Digital Marketing Analyst
Bank of Singapore

Useful for my day-to-day reporting.

Marketing Manager
FWD Group


Key sessions covered:

  • Explore how to audit existing Google Analytics 4 setup and configuration.
  • Uncover how to set up Events and Conversions in depth.
  • Discover how UTM tags and custom channel groups impact insights gathered.
  • Learn how to create the following reports:
    • Free form reports
    • Funnel reports
    • Segment overlap reports
  • Examine how to use Google Looker Studio for:
    • Website performance overview report
    • Channel performance report
    • Page performance report
    • Location performance report
  • Learn how to use GA4 to make important business decisions.

Hands-on exercises:

  • Event and conversion set up: Learn how to implement an events and conversions plan for their business or a business of choice,
  • Exploration reports: Create a funnel report and a segment overlap report.
  • Google Looker Studio reporting: Set up a Google Looker Studio report for their business or via using the Google Analytics demo account.
  • Make marketing decisions via GA4: Use GA4 to uncover marketing insights for their business.

Please contact

Masterclass Registration Team
Tel: +65 6692 9031

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Register today

Hong Kong, In-person

4-5 June 2024, 9am – 5pm

USD 1199

Singapore, In-person

6-7 June 2024, 9am – 5pm

SGD 1450

Malaysia, In-person

27-28 June 2024, 9am – 5pm

USD 1199

* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.