AI Marketing Analytics with Claude
Time: 9am – 1pm (GMT+8), Virtual
Day 1: 22 July 2026, Data to Insights: Hands-On AI Marketing Analytics with Claude
Day 2: 23 July 2026, Insights to Decisions: AI-Powered Marketing Strategy with Claude
Overview
Marketing teams today are not short on data but they are short on time, clarity, and the ability to turn insights into action.
This two-part virtual masterclass is designed to help you move from understanding your data to making confident, data-driven decisions with AI.
Delivered as two standalone sessions, you have the flexibility to attend the day that best matches your needs — or join both for a complete, end-to-end learning experience. Together, the sessions form a practical workflow that takes you from data exploration to insight generation and strategic decision-making.
Every participant receives a 1-month free Claude Pro subscription so you can keep building on what you learn long after the session ends.
Day 1, 22 July 2026
Data to Insights: Hands-On AI Marketing Analytics with Claude
Day 1 focuses on helping you make sense of your marketing data. You will learn how to use Claude to analyse campaign, CRM, and e-commerce datasets, uncover patterns, and build interactive dashboards — all through simple, conversational prompts. Through hands-on exercises, you will move beyond manual reporting and develop the ability to extract clear, meaningful insights quickly and efficiently. This session is ideal for marketers looking to strengthen their analytical capabilities and reduce time spent on data processing.
Key learning outcomes:
- Conversational Data Analysis with Claude: Upload campaign exports and CRM data, ask questions in plain English. “Which channel drove the highest ROAS last quarter?” “Where are we losing leads in the funnel?” Get instant, contextual answers.
- Interactive Dashboards with Claude Artifacts: Build live, filterable charts and dashboards directly inside Claude: no BI tool required. Visualise campaign performance, channel comparisons, and conversion trends on the fly.
- Data Summarisation & Pattern Recognition: Turn messy multi-source data (ad platforms, CRM, e-commerce) into clear, structured briefs. Let Claude spot anomalies and opportunities you’d miss manually.
- Build Your Own Claude Project for Analytics: Create a custom Claude Project pre-loaded with your brand’s KPIs, data definitions, and reporting preferences – your always-on marketing data analyst.
Who should attend:
Marketing executives, performance marketers, brand managers, and team leaders who work with campaign data regularly and want to dramatically accelerate how they extract and act on insights.
Note: Delegates must be able to install Claude Desktop on their macbook or laptop for the session.
Why You Can’t Miss This Masterclass
- Stay Ahead: AI-powered analytics is replacing manual reporting — learn the new workflow now.
- Actionable Skills: Walk away with dashboards and analysis frameworks you can use tomorrow.
- Hands-On Learning: Work with realistic campaign, CRM, and e-commerce datasets throughout.
- Career Advantage: Every participant receives a 1-month free Claude Pro subscription to keep building after the workshop.
Day 2, 23 July 2026
Insights to Decisions: AI-Powered Marketing Strategy with Claude
Builds on those insights and shows you how to turn them into action. You’ll use Claude and Claude Code to segment audiences, optimise campaigns, run what-if scenarios, and create executive-ready reports that drive decisions. This session is ideal if your focus is on strategy, optimisation, and communicating insights to stakeholders.
Key learning outcomes:
- Audience & Behavioural Segmentation with Claude: Go beyond demographics. Use Claude to cluster audiences by behaviour, identify high-value segments, and map customer journeys from CRM and e-commerce data.
- Campaign Optimisation Scenarios: Run what-if analyses on media mix and budget allocation. Let Claude model scenarios and predict impact on ROAS, CPA, and conversion rates.
- Cowork for Marketing Automation: Use Anthropic’s Cowork desktop tool to automate file handling, data prep, and recurring marketing reporting workflows : no coding required. Connect Claude directly to your local files and folders for an always-on reporting pipeline.
- Executive Reports & Presentations with Claude: Transform raw analysis into narrative-driven executive summaries and presentation decks. Claude writes the story; you deliver it.
Who should attend:
Senior marketers, analytics leads, digital strategists, media planners, and marketing directors who need to turn data into decisions — and communicate those decisions to leadership with confidence.
Recommended: Attend Day 1 first, or have working familiarity with Claude before joining this session.
Note: Delegates must be able to install Claude Desktop on their macbook or laptop for the session.
Why You Can’t Miss This Masterclass
- Stay Ahead: Be the marketer who delivers insight and the recommendation — powered by AI.
- Actionable Outputs: Leave with an executive report or presentation built from real data.
- Exclusive Access: Experience Claude Code + MCP live — connecting AI directly to your data sources.
- Career Advantage: Every participant receives a 1-month free Claude Pro subscription to continue building advanced workflows.
Flexible Learning, Based on Your Needs
- Attend Day 1 if your priority is understanding and analysing data more effectively.
- Attend Day 2 if your focus is on applying insights to drive decisions and outcomes.
- Attend both days to build a complete, AI-powered marketing workflow — from raw data to actionable, boardroom-ready recommendations.
About the Trainer
About the Trainers
Yak Yih Cheng “YC”
Marketing Consultant
YC helps clients across Asia grow their business through customer experience (CX), data and marketing technology in the last 20 years. He has helped retail, F&B, automotive and insurance clients grow by discovering new sources of growth, designing data and CRM contact strategies and CRO.
He has also mentored 50+ startups in the last 4 years in value proposition design, pitch narrative and deck design. He also teaches a Masters of Communication programme part time on the topic of Digital Marketing Transformation. An avid Lego fan, he also uses the LEGO® SERIOUS PLAY® method to help clients tackle complex business problems through play.
YC believes that starting with the customer, walking the ground will help you find evidence-based approaches in designing great experiences powered by data and marketing technology to drive business growth.
Agenda
Day 1, 22 July 2026
Data to Insights: Hands-On AI Marketing Analytics with Claude
Key Sessions:
The New Landscape: AI-Powered Marketing Analytics
Understanding how AI is reshaping marketing measurement, decision-making, and performance optimisation.
Conversational Data Analysis with Claude
Using natural language to interrogate campaign and social media data for faster, deeper insights.
Building Interactive Dashboards with Claude Artifacts
Transforming raw data into dynamic, real-time dashboards for stakeholder reporting.
Data Summarisation: CRM + E-commerce Pattern Recognition
Uncovering trends, customer behaviour, and revenue drivers across datasets.
Build Your Own Claude Analytics Project
Defining KPIs, structuring data, and creating a customised analytics workflow tailored to your organisation.
Identifying Meaningful Metrics: Framework Exercise
Moving beyond vanity metrics to metrics that directly impact business outcomes.
Day 2, 23 July 2026
Insights to Decisions: AI-Powered Marketing Strategy with Claude
Key Sessions:
From Insights to Decisions: The AI-Powered Framework
Turning analysis into clear, strategic marketing decisions using AI.
Audience & Behavioural Segmentation with Claude
Identifying high-value segments and mapping customer behaviour beyond basic demographics.
Campaign Optimisation (What-If Scenarios)
Using AI to model media mix, budget allocation, and performance outcomes across campaigns.
Cowork for Reporting Automation (Hands-On)
Streamlining data preparation, file handling, and recurring reporting workflows.
Capstone: Build Your Executive Report / Presentation
End-to-end application — from raw data to insight-driven narrative, ready for stakeholders.
Register today
LIMITED TIME OFFER
Day(s)
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Day 1 + Day 2
22 & 23 July 2026, 9am – 1pm (GMT+8)
Early Bird ends on 27 May 2026
USD 589 389
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.