Build Teams That Can Adapt, Execute & Lead in Rapidly Changing Markets

AI. Social commerce. Changing consumer behaviours. New digital ecosystems.

Across APAC and Greater China, organisations are under increasing pressure to adapt faster while navigating fragmented platforms, evolving customer expectations, and rapid technological disruption. The challenge is no longer awareness. It is implementation.

Many organisations are still struggling to operationalise AI, adapt marketing and communications strategies, strengthen digital capabilities, and align teams around practical transformation initiatives that create measurable business impact.

The Clinic Series was developed to bridge this gap.

As part of the Masterclass Series’ commitment to delivering practical, future-focused learning experiences across Asia, the Clinic Series combines strategic insight, hands-on workshops, regional market intelligence, and implementation-focused learning designed to help organisations move beyond experimentation into actionable business outcomes.

Unlike theory-heavy training programmes, the Clinic Series focuses on:

 

  • Practical implementation
  • Operational relevance
  • Regional market understanding
  • Workshop-led learning tailored to real business challenges

Every Clinic combines:

 

  • Strategic insight
  • Practical playbooks and frameworks
  • Collaborative workshop sessions
  • Real examples from ASEAN and Greater China
  • Actionable implementation approaches organisations can apply immediately

As part of the Masterclass Series’ commitment to delivering practical, future-focused learning experiences across Asia, the Clinic Series combines strategic insight, hands-on workshops, regional market intelligence, and implementation-focused learning designed to help organisations move beyond experimentation into actionable business outcomes.

Built for Organisations Across Asia

The Clinic Series supports marketers, communications professionals, HR leaders, public sector teams, digital teams, and business leaders navigating rapidly evolving markets across Singapore, Malaysia, Hong Kong, APAC and Greater China.

Whether you are looking to strengthen AI readiness, improve digital engagement strategies, build stronger social commerce capabilities, or accelerate internal transformation initiatives, the Clinic Series is designed to deliver practical, implementation-focused learning that organisations can apply immediately.

Why the Clinic Series Matters Now

The pace of change across Asia’s digital and consumer landscape is accelerating rapidly.

AI is reshaping workflows and business operations. Social commerce is changing how consumers discover and purchase products. Platforms like TikTok and Xiaohongshu are redefining search, influence, storytelling, and community engagement.

At the same time, many teams are expected to adapt quickly without clear implementation roadmaps, internal capability building, or practical operational frameworks.

The Clinic Series was built to help organisations:

Futureproof teams and internal capabilities

Strengthen AI and digital readiness

Improve marketing and communications effectiveness

Accelerate innovation and transformation initiatives

Better engage modern consumers across evolving digital ecosystems

About the Trainer
About the Trainer

Kestrel Lee

Head of Strategy

MARKETING-INTERACTIVE
With over 20 years of advertising experience in branding, integrated campaigns, social media, e-commerce, gaming, search video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for many global brands in Singapore, Southeast Asia and China.

Kestrel has won nearly 100 digital marketing and integrated advertising awards. He is also an influential industry speaker and trainer to Unilever, LVMH and L’Oreal Paris and many other brands in Asia as he shares learnings from his award-winning work in digital transformation, AI, social media, ecommerce and retail innovation. In his spare time, he is an avid gamer and a geek for new technology.

Past Clientele

TOPICS COVERED

AI Transformation & Capability Building

Helping organisations operationalise AI across workflows, marketing, communications, HR, and business transformation initiatives. Designed for organisations looking to move beyond experimentation into scalable and practical AI adoption strategies.

Understand the Asia-West Landscape for AI Marketing, PR Outreach, HR Practices & Innovation Initiatives 18 August 2026 (Tue) 10:00 AM – 1:00 PM GMT+8 Virtual USD 299
Develop Industry Proven Best Practices in Deploying AI-Driven Social Media Marketing & PR Content Outreach 20 August 2026 (Thu) 10:00 AM – 1:00 PM GMT+8 Virtual USD 299
Demystifying AI for Strategic Decision 20 August 2026 (Thu) 3:00 PM – 4:00 PM GMT+8 Virtual USD 99
Futureproof Your Organisation & Clients via Trends Action Planning 21 August 2026 (Fri) 10:00 AM – 11:30 AM GMT+8 Virtual USD 159
Best Practices in AI Governance & Communication 25 August 2026 (Tue) 12:00 PM – 1:30 PM GMT+8 Virtual USD 159
Managing Organisational Change & Talent via AI 27 August 2026 (Thu) 10:00 AM – 11:30 PM GMT+8 Virtual USD 159
Learn The PIPA Method for Better Planning, Faster Ideation, Safer Publishing & Efficient Automation with AI Tools 1 September 2026 (Tue) 10:00 AM – 1:00 PM GMT+8 Virtual USD 299
Amp Up Your Esports & ‘Gami-fication’ Outreach with Emotion Design 3 September 2026 (Thu) 10:00 AM – 12:00 PM GMT+8 Virtual USD 199
Enhancing Productivity, Innovation & Organisational Transformation with AI
Group promo: Register 3 people by 31 July and pay only SGD 1,650* (after 31 July SGD 3,600)

 13–14 October 2026 (Tue–Wed) Singapore In-person SGD 899 SGD 1399*

*Early Bird: Ends on 31 Jul

REGISTER VIRTUAL
REGISTER IN-PERSON
REQUEST FOR BROCHURE

TikTok Marketing & Social Commerce

Supporting brands and teams in developing stronger TikTok marketing, content, discovery, and TikTok Shop strategies across APAC and Greater China. As social commerce continues to reshape consumer purchasing behaviours, organisations need stronger capabilities in content ecosystems, creator strategies, community engagement, and platform-native storytelling.

Winning on TikTok: Social Commerce, Content & Livestream Strategies in Asia
Group promo: Register 3 people by 31 July and pay only SGD 1,350		 8 September 2026
(Wed)		 Singapore In-person SGD 529 SGD 829*

*Early Bird: Ends on 31 Jul

REGISTER IN-PERSON
REQUEST FOR BROCHURE

China Marketing & Xiaohongshu (XHS) Strategies

Helping organisations better engage Chinese-speaking consumers through Chinese social ecosystems, discovery-led storytelling, and search-driven content strategies. With Xiaohongshu increasingly shaping consumer discovery and purchase behaviour across China and Southeast Asia, organisations need stronger understanding of platform culture, storytelling formats, and ecosystem engagement strategies.

Master the Latest Outbound Marketing Strategies from China to Southeast Asia 22 September 2026
(Tue)		 10:00 AM – 1:00 PM
GMT+8		 Virtual USD 299
Mastering Xiahongshu to Accelerate Chinese Outreach in APAC & Greater China 1 October 2026
(Tue)		 Singapore In-person SGD 529 829

*Early Bird: Ends on 31 Jul

REGISTER VIRTUAL
REGISTER IN-PERSON
REQUEST FOR BROCHURE

LinkedIn Organic Content & Thought Leadership Clinics

Helping organisations, B2B and B2C marketers, entrepreneurs, and leadership teams strengthen LinkedIn organic content, thought leadership, and community-building strategies across APAC and Greater China.

LinkedIn Organic Content Marketing for B2C & B2B Marketers 29 September 2026
(Tue)		 Singapore In-person SGD 529 829

*Early Bird: Ends on 31 Jul

REGISTER IN-PERSON
REQUEST FOR BROCHURE

The Reality Is Simple

The organisations learning fastest today will lead tomorrow. The Clinic Series helps teams move from awareness to implementation — faster, smarter, and with greater confidence.

Explore Upcoming Clinics

Speak to Us About Bespoke In-House Training

Sheela Nazir

Regional Production Manager, Masterclass
norsheelaf@marketing-interactive.com