Trying to deploy actual AI and social commerce initiatives?
Across APAC and Greater China, organisations are under increasing pressure to adapt faster while navigating fragmented platforms, evolving customer expectations, and rapid technological disruption. The challenge is no longer awareness. It is implementation.
Many organisations are still struggling to operationalise AI, adapt marketing and communications strategies, strengthen digital capabilities, and align teams around practical transformation initiatives that create measurable business impact.
The Clinic Series can help you launch them commercially.
If you are a B2B or B2C brand or China outbound marketer, we can level up your AI, LinkedIn, TikTok and XiaoHongShu marketing and commerce expertise with new digital playbooks.
Let us help you build an AI Hub of Excellence
LinkedIn has changed in 2026. Time to change your B2B marketing.
Empower TikTok commerce with new video and streaming strategies.
Grow ASEAN Chinese consumer market share with XiaoHongShu
The Clinic Series provides practical consultancy.
Backed by our commitment to delivering future-proof training in Asia, this Series combines strategic insight, hands-on workshops, regional market intelligence, and implementation-focused learning to help organisations move quickly into actionable business outcomes.
Built for Organisations Across Asia
The Clinic Series supports marketers, communications professionals, HR leaders, public sector teams, digital teams, and business leaders navigating rapidly evolving markets across Singapore, Malaysia, Hong Kong, APAC and Greater China. Don’t wait. Apply today to future-proof your business in Asia.
About the Trainer
About the Trainer
Kestrel Lee
Head of Strategy
MARKETING-INTERACTIVE
With over 20 years of advertising experience in branding, integrated campaigns, social media, e-commerce, gaming, search video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for many global brands in Singapore, Southeast Asia and China.
Kestrel has won nearly 100 digital marketing and integrated advertising awards. He is also an influential industry speaker and trainer to Unilever, LVMH and L’Oreal Paris and many other brands in Asia as he shares learnings from his award-winning work in digital transformation, AI, social media, ecommerce and retail innovation.
In his spare time, he is an avid gamer and a geek for new technology.
Past Clientele
TOPICS COVERED
AI Transformation & Capability Building
Helping organisations operationalise AI across workflows, marketing, communications, HR, and business transformation initiatives. Designed for organisations looking to move beyond experimentation into scalable and practical AI adoption strategies.
| Understand the Asia-West Landscape for AI Marketing, PR Outreach, HR Practices & Innovation Initiatives | 18 August 2026 (Tue) | 10:00 AM – 1:00 PM GMT+8 | Virtual | USD 299 |
| Develop Industry Proven Best Practices in Deploying AI-Driven Social Media Marketing & PR Content Outreach | 20 August 2026 (Thu) | 10:00 AM – 1:00 PM GMT+8 | Virtual | USD 299 |
| Demystifying AI for Strategic Decision | 20 August 2026 (Thu) | 3:00 PM – 4:00 PM GMT+8 | Virtual | USD 99 |
| Futureproof Your Organisation & Clients via Trends Action Planning | 21 August 2026 (Fri) | 10:00 AM – 11:30 AM GMT+8 | Virtual | USD 159 |
| Best Practices in AI Governance & Communication | 25 August 2026 (Tue) | 12:00 PM – 1:30 PM GMT+8 | Virtual | USD 159 |
| Managing Organisational Change & Talent via AI | 27 August 2026 (Thu) | 10:00 AM – 11:30 PM GMT+8 | Virtual | USD 159 |
| Learn The PIPA Method for Better Planning, Faster Ideation, Safer Publishing & Efficient Automation with AI Tools | 1 September 2026 (Tue) | 10:00 AM – 1:00 PM GMT+8 | Virtual | USD 299 |
| Amp Up Your Esports & ‘Gami-fication’ Outreach with Emotion Design | 3 September 2026 (Thu) | 10:00 AM – 12:00 PM GMT+8 | Virtual | USD 199 |
| Enhancing Productivity, Innovation & Organisational Transformation with AI Group promo: Register 3 people and pay only SGD 3,600 |
13–14 October 2026 (Tue–Wed) | Singapore | In-person | SGD 1399 |
TikTok Marketing & Social Commerce
Supporting brands and teams in developing stronger TikTok marketing, content, discovery, and TikTok Shop strategies across APAC and Greater China. As social commerce continues to reshape consumer purchasing behaviours, organisations need stronger capabilities in content ecosystems, creator strategies, community engagement, and platform-native storytelling.
| Winning on TikTok: Social Commerce, Content & Livestream Strategies in Asia Group promo: Register 3 people by 25 Sep and pay only SGD 1,350 |
3 November 2026 (Tuesday) |
Singapore | In-person | SGD 529 |
*Early Bird: Ends on 25 Sep
China Marketing & Xiaohongshu (XHS) Strategies
Helping organisations better engage Chinese-speaking consumers through Chinese social ecosystems, discovery-led storytelling, and search-driven content strategies. With Xiaohongshu increasingly shaping consumer discovery and purchase behaviour across China and Southeast Asia, organisations need stronger understanding of platform culture, storytelling formats, and ecosystem engagement strategies.
| Master the Latest Outbound Marketing Strategies from China to Southeast Asia | 22 September 2026 (Tue) |
10:00 AM – 1:00 PM GMT+8 |
Virtual | USD 299 |
| Mastering Xiahongshu to Accelerate Chinese Outreach in APAC & Greater China | 1 October 2026 (Tue) |
Singapore | In-person | SGD 829 |
LinkedIn Organic Content & Thought Leadership Clinics
Helping organisations, B2B and B2C marketers, entrepreneurs, and leadership teams strengthen LinkedIn organic content, thought leadership, and community-building strategies across APAC and Greater China.
| LinkedIn Organic Content Marketing for B2C & B2B Marketers | 29 September 2026 (Tue) |
Singapore | In-person | SGD 829 |
The Reality Is Simple
The organisations which embrace continuous learning and evolution today will lead tomorrow. The Clinic Series helps teams confidently move from awareness to implementation in a much faster and smarter process.
Explore Upcoming Clinics
Speak to Us About Bespoke In-House Training, Modular or Masterclass Workshops.
Sheela Nazir
Regional Production Manager, Masterclass
norsheelaf@marketing-interactive.com
