AI-Powered Marketing Analytics: From Data to Decisions
Virtual Masterclass
21 October 2026, 9am-2pm (GMT+8), Wednesday
Overview
Data is only as valuable as the decisions it drives. This intensive five-hour virtual masterclass, AI-Powered Marketing Analytics: From Data to Decisions, runs the complete journey in a single sitting interrogating raw campaign data with AI, building live dashboards, modelling budget scenarios and producing boardroom-ready recommendations, all powered by Claude and Cowork.
Every participant receives a one-month Claude Pro subscription to keep building advanced workflows beyond the session.
The masterclass is deliberately fast and fully hands-on. Setup is completed before the session opens, datasets arrive pre-cleaned, and every exercise produces something you keep. You’ll work with real-world sample data across campaign performance, media mix, CRM, and ecommerce, learning to ask sharper questions, surface hidden patterns, optimise allocations, and package insights into executive-ready outputs, without a single pivot table.
Key Learning Outcomes:
Conversational Data Analysis with Claude
Upload campaign exports and CRM data, ask questions in plain English. Get instant, contextual answers across channels, plus anomaly and outlier detection you’d miss by eye.
Interactive Dashboards with Claude Artifacts
Build live, filterable charts inside Claude. No BI tool required, and nothing to install.
Segmentation into Optimisation
Cluster audiences by behaviour, identify high-value segments, then feed those segments straight into what-if scenarios on media mix and budget allocation. Model the impact on ROAS, CPA and conversion before you commit spend.
Cowork for Reporting Automation
Follow a complete recurring reporting workflow-built end to end in Anthropic’s Cowork desktop tool: file handling, data prep, scheduled outputs. No coding required.
Executive Reports & Presentations
Transform analysis into narrative-driven summaries and deck-ready content. Claude writes the story; you deliver it.
Take-Home: Your Own Claude Analytics Project
Demonstrated at close, with a project template to configure against your own KPIs and data definitions during your Claude Pro month.
Who should attend
Marketing executives, performance marketers, analytics leads, digital strategists, and marketing directors who work with campaign data regularly and need to turn insights into decisions — and communicate those decisions to leadership with confidence.
About the Trainer
Yak Yih Cheng “YC”
Marketing Consultant
YC has spent 20 years helping brands across Asia grow through customer experience, data and marketing technology, working with retail, F&B, automotive and insurance clients to uncover new revenue sources, design CRM and contact strategies, and improve conversion.
He is fractional AI Experience Architect at a brand marketing AI startup, designing new features and helping clients put AI to work on real marketing problems rather than demos.
Active in the startup scene, YC has mentored 250+ startups over five years on value proposition design, pitch narrative, deck design and sustainability systems, and teaches Digital Marketing Transformation and Data Storytelling at NTU's Master of Media and Communications programme.
An avid LEGO fan, he uses the LEGO® SERIOUS PLAY® method to help clients work through complex business problems by building them.
Testimonials
Straight-forward, practical and professional.
Digital Marketing Manager
Sedunia Travel
Very practical. The hands-on guidance was very useful - trainer was patient in answering all questions etc.
International SOS
The course is very useful and taught us how to utilise AI to help and improve with our daily tasks.
Assistant Manager, Trade Marketing
Hong Kong Tourism Board
Very practical and useful.
Digital Marketing Specialist
International SOS
As a marketer who is still new to working with data, I found this Claude masterclass incredibly useful. The content was presented in a clear and digestible way, making it much less intimidating. I also appreciated seeing how the same dataset can produce different insights and outcomes depending on the prompts and approach used. It was a practical and engaging learning experience.
Marketing Executive
International SOS
Wonderful session for marketers.
Trade Marketing Senior Manager
Hong Kong Tourism Board
Informative and very useful.
Assistant Manager
Hong Kong Tourism Board
Agenda
Key sessions
- AI-Powered Marketing Analytics: Understand the new AI-driven analytics landscape
- Conversational Data Analysis: Interrogate campaign, social and CRM data using Claude
- Interactive Dashboard Building: Turn data into dynamic dashboards with Claude Artifacts
- Segmentation & Campaign Optimisation: Uncover audience clusters and model budget scenarios
- Reporting Automation with Cowork: Build a recurring analytics and reporting workflow
- Capstone: Executive Marketing Report: Go from raw data to insights, recommendations and a presentation-ready report
- Your Own Analytics Project: Apply the techniques directly to your own marketing challenge
Register today
LIMITED TIME OFFER
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.