Build Award-Winning Case Studies: From Idea to Jury-Ready Story
Time: 9am-1pm (GMT+8),Virtual
Date: 30 July 2026
Overview
This highly interactive masterclass, Build Award-Winning Case Studies: From Idea to Jury-Ready Story, is designed to help marketers, agencies, and brand teams turn real work into compelling, judge-ready case studies that stand out in competitive award environments. Moving beyond theory, participants will break down award-winning entries, understand how juries think, and learn what truly differentiates shortlisted work from the rest.
Through guided sprints, live coaching, and real-time feedback, you will build your own case study from the ground up — from defining the problem and insight, to structuring a powerful narrative, to crafting a 90-second story that brings your work to life.
By the end of the masterclass, you will walk away not just with frameworks, but with a working case study you can refine and submit or use to strengthen client presentations and internal storytelling.
Key learning outcomes:
- Understand the full anatomy of an award-winning case study and what judges look for at each stage
- Identify the difference between strong and weak problem statements, insights, and ideas
- Build compelling narratives that clearly connect strategy, execution, and impact
- Translate campaign results into credible, persuasive proof that stands up to scrutiny
- Recognise common pitfalls that cause entries to be rejected early
- Structure a clear and engaging story flow for a 90-second case study video
- Apply storytelling techniques using voiceover, visuals, pacing, and sound to elevate your work
- Develop a complete Case Study Canvas based on your own campaign or project
- Write a concise, high-impact script and draft a supporting shot list
- Package your case study effectively for awards submissions and broader business use
WHO SHOULD ATTEND
- Marketing professionals across brand, digital, content, and campaign roles
- Agency teams working on creative, strategy, or client servicing
- Brand and communications managers responsible for campaign storytelling and reporting
- Professionals preparing submissions for marketing, advertising, PR, or digital awards
- Teams looking to better showcase the impact of their work to stakeholders or clients
About the Trainer
About the Trainers
Tay Guan Hin
Creative Leader
As APAC Regional Director at The One Club for Creativity, he is at the forefront of exploring how AI is reshaping human creativity and ideas. The first Asian Jury President of Cannes Lions Outdoor and AAMS Hall of Fame inductee as Advertising Visionary, he has spoken at TEDx, Spikes Asia, and The One Show. A featured speaker in the SG60 Speakers initiative, he has advised global giants including Tencent, TikTok, Meta, and Unilever on strategy, storytelling, and innovation.
Agenda
30 July 2026
Build Award-Winning Case Studies: From Idea to Jury-Ready Story
Key Sessions:
Anatomy of a Judge-Ready Case Study
Breaking down the six essential components that determine whether a submission stands out or gets overlooked.
Breaking Down Proof & Results
Understanding what convinces juries — and how to present results with credibility and impact.
Execution that Elevates Ideas
How storytelling craft, visuals, and pacing transform a good idea into an award-winning case.
Inside the Jury Room
A behind-the-scenes look at how entries are evaluated — and the common pitfalls that eliminate submissions early.
Hands-On Sprint 1: Build Your Case Study Canvas
Applying frameworks to real campaigns by structuring Problem, Insight, and Idea.
Hot Seat Coaching
Live critique and refinement of participant case studies with immediate, actionable feedback.
From Canvas to Story Flow
Turning structured thinking into a compelling narrative using a 6-beat story arc.
Hands-On Sprint 2: Write Your Script & Shot List
Translating strategy into execution — crafting scripts and visual storytelling elements.
Packaging for Awards & Beyond
Positioning your case study for submissions, categories, and broader business impact.
Final Rapid Pitches
End-to-end application with live pitching, scoring, and expert feedback.
Register today
LIMITED TIME OFFER
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.