Winning on TikTok: Social Commerce, Content & Livestream Strategies in Asia
3 November 2026, Tuesday, 9am – 5pm (GMT+8)
Singapore, In-person
OVERVIEW
This practical masterclass – Winning on TikTok: Social Commerce, Content & Livestream Strategies in Asia – is designed to help organisations, marketers, retail brands, and product teams better understand how TikTok and social commerce ecosystems are rapidly reshaping consumer engagement, content discovery, and ecommerce across ASEAN and Greater China.
As TikTok continues to drive content commerce growth across Southeast Asia, brands are under increasing pressure to move beyond basic content creation into more strategic, platform-native marketing, influencer ecosystems, livestream commerce, and social-driven brand discovery.
Through practical frameworks, regional case studies, and workshop-led discussions, participants will learn how to build stronger TikTok marketing and TikTok Shop strategies tailored to Southeast Asian and Greater China consumer behaviours — particularly among Millennial and Gen Z audiences.
KEY LEARNING OUTCOMES
- To equip the team with the skillsets to create an up-to-date TikTok social media marketing playbooks
- To educate the product marketing team with millennial & Gen Z trends in ASEAN and Greater China to help them market their products and brands
- To train them to leverage TikTok’s algorithm to drive organic content posts, search and brand discovery
- To develop brand narratives and social commerce conversions via TikTok content and Live streaming
- Leverage owned, paid, PR/earned and social media strategies for TikTok
- See how you can drive organic search and discovery for your short videos
- Plan and active TikTok challenges via hash-tagging, music and dance choreography
- Identify the right content influencers to amplify your marketing campaign
- Be exposed to the latest case studies and best practices
WHO SHOULD ATTEND
- Marketing and brand teams
- Social media, digital marketing, and content professionals
- Ecommerce and social commerce teams
- Retail, consumer, and DTC brands
- Product marketing and growth teams
- PR, communications, and influencer marketing professionals
- Entrepreneurs, start-ups, and business owners
- Agencies and media professionals
- Business leaders exploring TikTok commerce opportunities across ASEAN and Greater China
About the Trainer
About the Trainer
Kestrel Lee
Head of Strategy
MARKETING-INTERACTIVE
With over 20 years of advertising experience in branding, integrated campaigns, social media, e-commerce, gaming, search video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for many global brands in Singapore, Southeast Asia and China.
Kestrel has won nearly 100 digital marketing and integrated advertising awards. He is also an influential industry speaker and trainer to Unilever, LVMH and L’Oreal Paris and many other brands in Asia as he shares learnings from his award-winning work in digital transformation, AI, social media, ecommerce and retail innovation.
In his spare time, he is an avid gamer and a geek for new technology.
Agenda
Key sessions covered:
Building Your Short-Form Video Strategy
Understand how TikTok, Instagram Reels and other short-form video platforms are changing content consumption, and identify the formats, trends and audience behaviours marketers need to know.
Creating Hooks That Stop the Scroll
Learn how to develop stronger video hooks, opening sequences and attention-grabbing concepts designed for today’s fast-moving social feeds.
Storytelling for Short-Form Video
Turn brand and campaign ideas into compelling short-form narratives, using proven storytelling structures to hold attention and drive engagement.
From Idea to Script & Storyboard
Learn how to translate an initial content idea into a practical video script, storyboard and shot plan ready for production.
Shooting & Creating Social-First Content
Explore practical techniques for framing, composition, lighting, audio and smartphone video creation to produce stronger content without complex production setups.
Editing for Attention & Engagement
Learn essential short-form video editing techniques, including pacing, transitions, text, captions, music and visual storytelling to keep audiences watching.
Hands-on Short-Form Video Creation
Put the techniques into practice by developing and producing your own social-first short-form video, with guidance and feedback from the trainer.
Want the full session breakdown, learning outcomes and hands-on exercises? Request the full brochure here.
LOOKING FOR SOMETHING MORE BESPOKE?
This masterclass can also be delivered as a customised in-house training programme tailored to your organisation’s products, target audiences, campaigns, and regional business goals across ASEAN and Greater China.
The in-house format allows teams to work directly on real business challenges, TikTok campaigns, TikTok Shop strategies, livestream commerce planning, influencer ecosystems, and regional content approaches relevant to their markets.
This is particularly valuable for organisations looking to:
- Build stronger TikTok and social commerce capabilities internally
- Align regional marketing, ecommerce, and content teams
- Develop market-specific strategies for Southeast Asia and Greater China
- Improve organic discovery, engagement, and social commerce conversions
- Reduce reliance on external agencies through hands-on capability building
- Create practical TikTok playbooks tailored to their products, audiences, and business objectives
Workshops can also incorporate live brand case discussions, campaign audits, competitor analysis, and hands-on strategy development using actual company campaigns and business priorities.
Get in touch with the team today and we will get you sorted.
Register today
LIMITED TIME OFFER
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3 November 2026, Tuesday
Singapore, In-person, 9am – 5pm (GMT+8)
Early Bird ends on 25 Sep 2026
SGD 529 829
Group promo : Register for 3 for only SGD1,800
* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.