LinkedIn Organic Content Marketing for B2C & B2B Marketers

29 September 2026, Tuesday, 9am – 5pm (GMT+8)

Singapore, In-person

REGISTER NOW

OVERVIEW

LinkedIn has evolved far beyond a professional networking platform. Today, it is one of the most important channels for thought leadership, B2B marketing, executive positioning, talent attraction, investor relations, and community building across ASEAN, Greater China, and APAC.

However, recent changes to LinkedIn’s algorithm have fundamentally changed how content is discovered and consumed. Strategies that worked in previous years are delivering diminishing returns, while organisations that understand the new rules of engagement are gaining a significant competitive advantage.

This intensive one-day masterclass, LinkedIn Organic Content Marketing for B2C & B2B Marketers, is designed to equip marketers, communications professionals, business leaders, entrepreneurs, and public sector practitioners with the latest strategies, frameworks, and AI-powered approaches needed to succeed on LinkedIn today.

Participants will learn how to build high-performing content strategies, develop authentic thought leadership, leverage LinkedIn’s evolving algorithm, and create sustainable content ecosystems that drive meaningful engagement, business opportunities, and brand growth.

Through practical case studies, real-world examples, and hands-on exercises, participants will leave with action plans they can immediately apply to strengthen their personal brands, corporate brands, and organisational influence on LinkedIn.

KEY LEARNING OUTCOMES

  • Leverage LinkedIn’s AI algorithm towards boosting organic content posts without paid media boosting
  • Develop an ideal content mix between text, carousel image and video posts with a focus on text and carousell content, instead of video.
  • Strategise a video marketing funnel of webinars, streaming, professional user-generated content (PUGC), branded user-generated content (BUGC) and influencer-driven user-generated content (IUGC).
  • Provide storytelling frameworks or toolkits for LinkedIn campaigns across text posts, carousel posts, direct mail, LinkedIn groups and webinars
    “Workshop” an existing project to ideate ideas or develop a national or regional LinkedIn social media marketing playbook
  • Enhance participants’ knowledge of new tactics in organic LinkedIn search and social discovery on LinkedIn.
  • Strategise end user story arcs to leverage different audience profiles, behaviour, service and product consumption patterns.
  • Prioritise PR and news outreach on LinkedIn to create trends and memes.
  • Develop new and innovative brand/customer personas to drive new campaigns, brands or product launches.
  • Learn to “storify” current content, service or products for new campaigns.

WHO SHOULD ATTEND

  • Marketing Directors, Heads of Marketing, and Marketing Managers
  • Content Marketing and Social Media Professionals
  • Corporate Communications and PR Practitioners
  • Brand, Digital, and Community Managers
  • B2B Marketing and Demand Generation Teams
  • Employer Branding and Talent Acquisition Professionals
  • Business Development and Client Relationship Managers
  • Founders, Entrepreneurs, and Business Owners
  • Consultants, Coaches, and Independent Professionals
  • C-Suite Executives and Senior Leaders looking to strengthen their thought leadership presence
  • Public Sector, Government, and Policy Communications Professionals
  • Investor Relations, Corporate Affairs, and Stakeholder Engagement Teams

Particularly Valuable For:

  • Organisations looking to strengthen executive and corporate thought leadership
  • Teams seeking to improve organic reach and engagement without increasing paid media spend
  • Brands building influence across ASEAN, Greater China, and APAC markets
  • Professionals looking to establish credibility, grow their network, and generate business opportunities through LinkedIn
  • Companies leveraging LinkedIn for B2B marketing, talent attraction, employer branding, and stakeholder engagement

No advanced LinkedIn expertise is required. Whether you are building a presence from scratch or refining an existing strategy, this masterclass provides practical frameworks and actionable techniques that can be implemented immediately.

About the Trainer
About the Trainer

Kestrel Lee

Head of Strategy

MARKETING-INTERACTIVE

With over  20 years of advertising experience in branding, integrated campaigns, social  media, e-commerce,  gaming,  search video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for  many global brands in Singapore, Southeast  Asia  and China.

Kestrel has won nearly  100  digital  marketing  and integrated  advertising  awards. He is also an influential industry speaker and trainer to Unilever, LVMH and L’Oreal Paris and many other brands in Asia as he shares learnings from his  award-winning  work in digital transformation, AI, social media, ecommerce and retail innovation.

In his spare time, he is an avid gamer and a geek for new technology.

Agenda

Key sessions covered:

Building a LinkedIn Organic Content Strategy

Develop a clear LinkedIn content strategy for B2B and B2C marketing, from defining audiences and content objectives to building a sustainable publishing approach.

Creating Content That Stops the Scroll

Learn how to craft stronger hooks, headlines, post structures and storytelling that capture attention and encourage audiences to read, react and engage.

Mastering LinkedIn Content Formats

Understand how to use text posts, carousels, images, video and other LinkedIn formats strategically to increase organic reach and engagement.

Building Brand Authority & Thought Leadership

Turn organisational expertise into compelling thought leadership and brand content that builds credibility, trust and visibility with the audiences that matter.

Growing Reach Through People, Not Just Pages

Explore how executives, employees and subject-matter experts can amplify your organisation’s content and strengthen employee advocacy on LinkedIn.

Using AI to Strengthen LinkedIn Content Creation

Explore how AI tools can support ideation, writing, repurposing and content optimisation while maintaining an authentic brand voice.

Measuring & Optimising LinkedIn Performance

Identify the right LinkedIn metrics and content signals to understand what is working and continuously improve organic performance.

Hands-on LinkedIn Content Workshop

Apply the strategies to your own organisation by developing and refining LinkedIn content and campaign ideas with trainer guidance.

Want the full programme, frameworks, tools and hands-on exercises? Request the full brochure here.

REQUEST FOR BROCHURE

Building LinkedIn communities in the AI era
Driving grassroots, brand and celebrity influencer engagement via a “Story-fication” framework

  • Develop “story-fication” and “personification” tactics for optimal audience engagement, advocacy and conversion
  • Discover first follower influencer strategies using internal staff, social fans and loyal customers to create optimal social amplification
  • Deploy new influencer personas to differentiate different type of content outreach from text, images and videos.
  • Design ideas into simple scripts, online press release, hashtags and bite-sized content for use across various media
  • Dive into link-out strategies that can ride on trending news, reports and studies without upfront paid media or content creation fees
  • Learn from best practices and case studies

Hands-on Immersion:

  • Participants to provide materials for new or existing projects
  • Or focus the exercise on a regional or local LinkedIn social marketing playbook for ASEAN, Greater China or the APAC region.
  • Trainer will provide slides to sum up and build on the workshop findings and ideas after the workshop.
    • Workshop will include the following areas:
    • Identify influencer or culture areas to drive organic discovery.
    • Create passion or tension points to create organic buzz.
    • Leverage AI for more effective content outreach
    • Develop new personas or character arcs to better connect brands to professional LinkedIn users

LOOKING FOR SOMETHING MORE BESPOKE?

This masterclass can be customised into an in-house training programme tailored to your organisation’s brand positioning, content objectives, stakeholder engagement priorities, and business goals across ASEAN and Greater China.

The in-house format enables teams to work on real campaigns, executive thought leadership strategies, employer branding initiatives, content frameworks, community-building plans, social selling approaches, and LinkedIn marketing playbooks relevant to their industry and target audiences.

Available in virtual, in-person, or blended formats.

Workshops can also incorporate live branding case discussions, campaign audits, competitor analysis, and hands-on strategy development using actual company campaigns and business priorities.

Get in touch with the team today and we will get you sorted.

Register today

29 September 2026, Tuesday

Singapore, In-person, 9am – 5pm (GMT+8)

SGD 829

BUY NOW

Group promo: Register for 3 for only SGD1,800

* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.