Data Storytelling with AI: Turning Data into Action
28 August 2025 Virtual
Time: 9am – 1pm (GMT+8)
Location: Virtual
Overview
Learn how to use AI tools to quickly analyse data, generate insights, create visuals and tell compelling data stories. This interactive virtual masterclass, Data Storytelling with AI: Turning Data into Action, covers AI-powered analysis, dashboards and storytelling frameworks using tools like ChatGPT, Power BI Copilot, Tableau Pulse and Google Sheets AI. You’ll get hands-on practical experience on how to turn raw data into clear, actionable reports — fast.
Key Learning Outcomes:
- Use AI to extract insights from spreadsheets, dashboards and databases
- Use generative AI to summarise large datasets and highlight key trends or anomalies
- Convert data into engaging narratives and decision-making visuals
- Design compelling dashboards that combine data, narrative and visuals to drive strategic decisions
- Use AI to auto-generate slide decks, reports and written summaries from raw data
- Apply storytelling frameworks (e.g. SCQA, HERO’s Journey) to present data with clarity and emotional impact
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Content Marketing Managers
- Content Marketing Executives
- Copywriters
- SEO Directors
- SEO Managers
- SEO Executives
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions covered:
Use AI to Analyse and Summarise Data
Quickly extract patterns, trends, and summaries from raw datasets using AI tools.
Visualise Data with AI-Driven Tools
Turn complex data into compelling visuals without coding or advanced software skills.
Craft Clear, Executive-Ready AI Summaries
Generate concise, insightful overviews tailored for business reporting and presentations.
Apply Proven Storytelling Frameworks
Learn SCQA and Hero’s Journey to structure data stories that resonate with different audiences.
Translate Insights into Impactful Narratives
Turn AI-generated insights into meaningful, action-driven stories for internal or external use.
Explore Generative AI Tools for Data
Get hands-on with tools like Power BI Copilot, Tableau Pulse, Gemini for Sheets, and Sheet AI to build your own AI-powered project.
Hands-on Exercises:
- Use AI to summarise, visualise and extract insights from a real dataset
- Develop a data story for a project of choice or using the sample dataset provided
- Develop your own AI-powered data analysis and insights project with AI
Q & A Session
Register today
LIMITED TIME OFFER
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.