Digital Marketing 2027: The Playbook for Meta Ads, Google Ads, Creative & AI Search
Virtual Masterclass
8 December 2026, Tuesday, 9am – 12pm (GMT+8)
Overview
Digital marketing has fundamentally changed. Many of the strategies, best practices, and playbooks that worked just a few years ago are no longer as effective and in some cases they are actively working against you.
AI is changing how Meta Ads are targeted and optimised, how campaigns should be structured, how creative is produced and tested, how Google Ads campaigns perform and perhaps most dramatically, how SEO and organic search work as Google increasingly answers queries directly through AI Overviews and other AI-powered search experiences.
This comprehensive virtual masterclass, Digital Marketing 2027: The Playbook for Meta Ads, Google Ads, Creative & AI Search, breaks down what has changed across Meta Ads, Google Ads, Creative Optimisation, and SEO, why traditional approaches are becoming less effective, and what marketers need to do differently. Across three core sessions, you’ll learn how the digital marketing landscape has shifted, which established practices you need to rethink, and how to build a marketing strategy designed to perform in an AI-first world.
You’ll leave with a clear understanding of what changed, what still works, what no longer works, and how to future-proof your digital marketing strategy.
Key learning outcomes:
- Understand how AI has fundamentally changed digital marketing
- Identify which traditional marketing best practices are becoming obsolete
- Adapt Meta Ads targeting, campaign structure, and optimisation for the AI era
- Build and optimise Google Ads campaigns around how the platform now uses AI
- Adapt your SEO strategy for Google AI Overviews and AI-powered search
- Build a future-proof digital marketing strategy designed for the next generation of search and advertising
- Know what to stop doing, what to start doing, and what to change
Who should attend
Marketing professionals including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Account Directors
- Account Managers
- Account Executives
- Performance Marketing Specialists
- SEO Specialists
- Brand Managers
- Growth Marketers
- Product Marketing Managers
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions
- What Changed in Digital Marketing: Understand how AI is reshaping targeting, optimisation, budget allocation and the role of the marketer
- What’s Breaking: Identify the targeting, testing, measurement and campaign practices that are becoming outdated
- The AI-First Marketing Model: Learn what replaces legacy approaches and how to work with increasingly automated platforms
- Modern Campaign & Creative Strategy: Build stronger signals, smarter testing systems and creative designed for AI-driven distribution
- Meta & Google Ads for 2027: Structure AI-ready paid media ecosystems around business outcomes rather than platform metrics alone
- SEO & AI Search: Capture demand across traditional search and the growing AI-powered discovery landscape
- Human vs AI: Know what to automate and where human judgement remains critical — from positioning and offers to creative direction
- Your 2027 Digital Marketing Playbook: Build a practical 90-day operating system across paid media, search, content, data and optimisation
Register today
LIMITED TIME OFFER
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***For all the Malaysian-based companies, this course is HRD Corp Claimable.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.