Most brands are in danger of losing their Chinese consumers in Southeast Asia. 2024, China’s exports to Southeast Asia increased to USD$587 billion with the arrival of Chinese brands.
To grow market share, incumbent brands can also target Chinese consumers in ASEAN with bilingual content reach on XiaoHongShu’s social platform. In Singapore, Malaysia and Hong Kong, XHS users are mostly Gen Z and Millennial Chinese women with a steady rise in Malay users.
For travel, beauty, luxury, F&B, FMCG, financial and telecommunication brands, XHS is a key platform in East Asia to gain a competitive edge in the affluent Chinese speaking consumer segment. So why wait? Join our Masterclass today.