From Data to Decisions: Hands-On AI Marketing Analytics with Claude
Time: 4 August 2026, Singapore, In-person (9am-1pm GMT+8)
Overview
Every participant receives a 1-month Claude Pro subscription to keep building advanced workflows beyond the session.
Through hands-on exercises with real-world sample datasets (campaign performance, media mix, CRM, and e-commerce), you’ll learn to ask sharper questions, surface hidden patterns, optimise campaign allocations, and package insights into executive-ready outputs. Without a single pivot table.
Key learning outcomes:
- Conversational Data Analysis with Claude
Upload campaign exports and CRM data, ask questions in plain English. Get instant, contextual answers across channels. - Interactive Dashboards with Claude Artifacts
Build live, filterable charts inside Claude. No BI tool required. - Audience & Behavioural Segmentation
Cluster audiences by behaviour, identify high-value segments, and map customer journeys from CRM and e-commerce data. - Campaign Optimisation Scenarios
Run what-if analyses on media mix and budget allocation. Model scenarios and predict ROAS, CPA, and conversion impact. - Cowork for File & Task Automation
Use Anthropic’s Cowork desktop tool to automate file handling, data prep, and recurring marketing reporting tasks : no coding required.
o Executive Reports & Presentations : Transform analysis into narrative-driven summaries and deck-ready content. Claude writes the story; you deliver it.
Who should attend
Marketing executives, performance marketers, analytics leads, digital strategists, and marketing directors who work with campaign data regularly and need to turn insights into decisions : and communicate those decisions to leadership with confidence.
Note: Delegates must be able to install Claude Desktop on their macbook / PC for the session
About the Trainer
Yak Yih Cheng “YC”
Marketing Consultant
YC has spent 20 years helping brands across Asia grow through customer experience, data and marketing technology, working with retail, F&B, automotive and insurance clients to uncover new revenue sources, design CRM and contact strategies, and improve conversion.
He is fractional AI Experience Architect at a brand marketing AI startup, designing new features and helping clients put AI to work on real marketing problems rather than demos.
Active in the startup scene, YC has mentored 250+ startups over five years on value proposition design, pitch narrative, deck design and sustainability systems, and teaches Digital Marketing Transformation and Data Storytelling at NTU's Master of Media and Communications programme.
An avid LEGO fan, he uses the LEGO® SERIOUS PLAY® method to help clients work through complex business problems by building them.
- Introduction & Setting Up Claude
- The New Landscape: AI-Powered Marketing Analytics
- Conversational Data Analysis with Claude
o Campaign, social & CRM data interrogation
Break
Building Interactive Dashboards with Claude Artifacts
Break
Audience Segmentation + Campaign Optimisation
- Behavioural clustering and what-if budget scenarios
Break
Cowork for Marketing Automation
- ile handling, data prep, and recurring reporting workflows hands-on
Break
Capstone: Build Your Executive Report
- Provided dataset, full insight-to-presentation workflow
Break
Build Your Own Claude Analytics Project
- Custom KPIs, data definitions, and reporting preferences
Discussion and Wrap-Up
Register today
LIMITED TIME OFFER
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* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.