From Data to Decisions: Hands-On AI Marketing Analytics with Claude

Time: 4 August 2026, Singapore, In-person (9am-1pm GMT+8)

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Overview

Data is only as valuable as the decisions it drives. This intensive one-day masterclass, From Data to Decisions: Hands-On AI Marketing Analytics with Claude, takes you through the complete journey, from interrogating raw campaign data with AI, to building live dashboards, to delivering boardroom-ready recommendations. All powered by Claude and Cowork.

Every participant receives a 1-month Claude Pro subscription to keep building advanced workflows beyond the session.

Through hands-on exercises with real-world sample datasets (campaign performance, media mix, CRM, and e-commerce), you’ll learn to ask sharper questions, surface hidden patterns, optimise campaign allocations, and package insights into executive-ready outputs. Without a single pivot table.

Key learning outcomes:

  • Conversational Data Analysis with Claude
    Upload campaign exports and CRM data, ask questions in plain English. Get instant, contextual answers across channels.
  • Interactive Dashboards with Claude Artifacts
    Build live, filterable charts inside Claude. No BI tool required.
  • Audience & Behavioural Segmentation
    Cluster audiences by behaviour, identify high-value segments, and map customer journeys from CRM and e-commerce data.
  • Campaign Optimisation Scenarios
    Run what-if analyses on media mix and budget allocation. Model scenarios and predict ROAS, CPA, and conversion impact.
  • Cowork for File & Task Automation
    Use Anthropic’s Cowork desktop tool to automate file handling, data prep, and recurring marketing reporting tasks : no coding required.
    o Executive Reports & Presentations : Transform analysis into narrative-driven summaries and deck-ready content. Claude writes the story; you deliver it.

Who should attend

Marketing executives, performance marketers, analytics leads, digital strategists, and marketing directors who work with campaign data regularly and need to turn insights into decisions : and communicate those decisions to leadership with confidence.

Note: Delegates must be able to install Claude Desktop on their macbook / PC for the session

About the Trainer
About the Trainers

Yak Yih Cheng “YC”

Marketing Consultant

YC helps clients across Asia grow their business through customer experience (CX), data and marketing technology in the last 20 years. He has helped retail, F&B, automotive and insurance clients grow by discovering new sources of growth, designing data and CRM contact strategies and CRO.

He has also mentored 50+ startups in the last 4 years in value proposition design, pitch narrative and deck design. He also teaches a Masters of Communication programme part time on the topic of Digital Marketing Transformation. An avid Lego fan, he also uses the LEGO® SERIOUS PLAY® method to help clients tackle complex business problems through play.

YC believes that starting with the customer, walking the ground will help you find evidence-based approaches in designing great experiences powered by data and marketing technology to drive business growth.

0900 – 1015
  • Introduction & Setting Up Claude
  • The New Landscape: AI-Powered Marketing Analytics
  • Conversational Data Analysis with Claude
    o Campaign, social & CRM data interrogation
1015 – 1030

Break

1030 – 1115

Building Interactive Dashboards with Claude Artifacts

1115 – 1130

Break

1130 – 1230

Audience Segmentation + Campaign Optimisation

  • Behavioural clustering and what-if budget scenarios
1230 – 1330

Break

1330 – 1430

Cowork for Marketing Automation

  • ile handling, data prep, and recurring reporting workflows hands-on
1430 – 1445

Break

1445 – 1600

Capstone: Build Your Executive Report

  • Provided dataset, full insight-to-presentation workflow
1600 – 1615

Break

1445 – 1600

Build Your Own Claude Analytics Project

  • Custom KPIs, data definitions, and reporting preferences
1645 – 1700

Discussion and Wrap-Up

Register today

LIMITED TIME OFFER

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Singapore, In-person

4 Aug 2026, 9am – 5pm (GMT+8)

Early bird ends 12 Jun

SGD 829529

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* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.