From SEO to AEO: A Practical Playbook for Winning AI Search
Virtual Masterclass
27 November 2026, 9am-12pm (GMT+8), Friday
Overview
This course teaches marketing professionals at every level, from CMOs to SEO specialists, how to use AI to structure, create, and optimise content so that it gets retrieved, cited, and recommended by answer engines such as ChatGPT, Perplexity, Google AI Overviews, Copilot, and Gemini.
Across three core sessions, you’ll learn how answer engines retrieve, evaluate, and cite sources, how to build a solid AEO foundation using AI-powered question mapping and entity clustering, and how to produce and optimise 10+ pages in under 30 minutes.
The highly-anticipated virtual masterclass, From SEO to AEO: A Practical Playbook for Winning AI Search, also covers citation tracking and content decision-making, knowing when to update, repurpose, or retire pages, and has you build two practical AI agents, one for AEO content creation and one for citation reporting and optimisation, so you leave with real, working tools and the ability to run a full AEO operation at scale without expanding your team.
Key learning outcomes:
- Structure content and websites the way answer engines retrieve and cite
- Produce high-quality, citation-ready pages in under 20 minutes
- Optimise existing pages to win AI Overviews and chatbot answers
- Track citation share, brand mentions and prompt visibility
- Build your own AEO AI Agent for audits and reporting
- Scale content and AEO operations without hiring a team
Who should attend
Marketing professionals including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Account Directors
- Account Managers
- Account Executives
- SEO Specialists
- Brand Managers
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions
- How Answer Engines Work: Understand how AI platforms retrieve, rank and cite content and what makes a source citation-worthy
- Answer Engine Readiness: Optimise website structure, schema, entities, chunking and content for greater AI visibility
- AI-Powered Question & Entity Mapping: Identify the questions, prompts and topics your brand needs to be visible for
- AI for AEO Content Optimisation: Use AI to optimise 10+ pages for answer engines in under 30 minutes
- Build Your Own AEO Agent: Create an AI agent to support ongoing content optimisation
- Citation & Brand Visibility Tracking: Measure citation share, brand mentions and prompt visibility across answer engines
- Automated AEO Reporting & Optimisation: Build an AI-powered system to identify what content to update, repurpose or retire
Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***For all the Malaysian-based companies, this course is HRD Corp Claimable.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.