Google Ads Analytics & Campaign Optimisation
Time: 9am – 1pm (GMT+8)
Location: Virtual
Overview
In the fast-evolving world of digital advertising, mastering Google Ads tracking and measurement is essential for driving impactful results. This 1-day virtual masterclass – Google Ads Analytics & Campaign Optimisation – equips you with the tools and insights to optimise every aspect of your Google Ads campaigns, ensuring maximum ROI and efficiency.
Key Learning Outcomes:
- Understand Google Ads Tracking & Measurement
- Learn how to audit and analyse Campaign performance
- Learn how to audit and analyse Keyword performance
- Learn how to audit and analyse Audience performance
- Learn how to audit and analyse Ad Copy & Creative performance
- Develop an optimal Google Ads reporting structure
- Learn how to create Google Ads custom metrics
Who should attend
Marketing executives including the following functions:
- Chief Marketing Officers (CMOs)
- Digital Marketing Directors
- Digital Marketing Managers
- Digital Marketing Executives
- Account Directors
- Account Managers
- Account Executives
- Data Analysts
- Brand Managers
- Product Marketing Managers
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Agenda
Key sessions covered:
- Google Ads Tracking & Measurement – Conversion, Reporting and Custom Metrics
- Google Ads Analysis Deep Dive and Walkthrough – Campaign analysis, Keyword analysis, Audience analysis, Ad Copy and Creative analysis
- Google Ads Custom Reporting
Hands-on Exercises:
- Google Ads conversion tracking checklist
- Audit and analyse your search queries and ad copy performance
- Develop a complete Google Ads performance report via Looker Studio
Google Ads Analysis Deep Dive
- Google Ads Campaign Analysis walkthrough – Examples and case studies of Meta Ads performance analysis scenarios
- Google Ads Keyword analysis – Examples and case studies of Meta Ads performance analysis scenarios
- Google Ads Audience Analysis walkthrough – Examples and case studies of Meta Ads creative analysis scenarios
- Google Ads Ad Copy and Creative Analysis walkthrough – Examples and case studies of Meta Ads creative analysis scenarios
Exercise: Audit and analyse your search queries and ad copy performance
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
Request For Brochure
Upon submission, I am aware of and agree to the Privacy Policy and Terms of Use.
Register today
LIMITED TIME OFFER
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.