Google Analytics 4 for Beginners
Time: 9am – 5pm
Overview
The sunset of Universal Analytics is here and marketers are rushing to get their Google Analytics 4 setup done timely and fast. Time is of the essence.
This 1-day masterclass gets you started with Google Analytics 4 quickly and easily. Learn how to set up Google Analytics 4 and how to navigate the new interface as well as everything you need to know about GA4 metrics, dimensions, and the reports that matter.
This Google Analytics 4 for Beginners masterclass will enable you to start using Google Analytics 4 to find the data you need to make marketing reports and informed decisions with ease.
Key learning outcomes:
- Learn how to set up Google Analytics 4.
- Learn how to configure Google Analytics 4.
- Gain hands-on experience with the new GA4 interface.
- Understand GA4 metrics and dimensions.
- Learn how to setup events and conversions.
- Learn how to set up and use UTM tags.
- Learn how to work with GA4 reports.
- Learn how to make marketing decisions using GA4’s data.
Who should attend
Junior to mid-level marketing executives who are responsible for setting up GA4, including the following functions:
- Digital Marketing
- Marketing Analytics
- SEO
- PPC
- Media
Pre-requisites: Basic understanding of digital marketing.
About the trainer
About the trainer
Sotirios Seridis
Digital Marketing Trainer & Instructor
Sotirios is a digital marketing instructor and performance marketing marketer with a solid track record across all digital specialties: PPC, SEO, Media Planning and Marketing Analytics.
He worked for 3 of the world’s leading media agencies under WPP, Omnicom and HAVAS in London, Dubai, and Singapore. He has also contracted with Facebook and consulted numerous companies as a freelancer before starting his own digital marketing company in Singapore.
Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers such as Unilever, Volkswagen, Sony Mobile, Pizza Hut and Etihad Airways.
Testimonials
One of the best trainers and training sessions I’ve attended he’s not only a great presenter but had great examples and real life practical and client-side experiences. I would love to attend his sessions again.
Digital Marketing Director
Bank of Singapore
Great for beginners.
Senior Manager
National Heritage Board (NHB)
Very easy to understand, instructor is very patient in answering questions from the floor.
Assistant Manager, Marketing
Mega Scoop
An opportunity for learners to engage in GA4 under the guidance of industry leaders.
Social Media Manager
United Overseas Bank (UOB)
The trainer is very experienced with practical solutions provided.
Senior Manager
Building & Construction Authority (BCA)
This masterclass is a comprehensive and practical guidance for those seeking to enhance their utilisation of GA4.
Senior Executive
Tokio Marine Asia
Starter's kit to Google Analytics 4.
Assistant Manager, Strategic Communications & Digital
National Heritage Board (NHB)
Agenda
Key sessions covered:
- Learn how to set up and configure GA4.
- Uncover how to navigate GA4.
- Learn how to set up events and conversions.
- Examine how to set up and use UTM tags.
- Explore how to use GA4 Reports to make marketing decisions.
Hands-on exercises:
- Scavenger Hunt: Answer a series of marketing analytics questions using GA4.
- Event planning: Work on an events and conversions plan for participants’ business or a business of choice.
- UTM tags: Work on a UTM tags plan for an example marketing campaign.
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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* 9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.