Reputation Ready 2027: Building Trust, Managing Risk & Protecting Your Brand
Virtual Masterclass
3 December 2026, 9am – 1pm (GMT+8), Thursday
Overview
Reputation risk is moving faster than many organisations’ systems, policies and response processes. AI-generated content and misinformation, employee and executive voices, creator-led scrutiny, viral complaints and rapidly shifting stakeholder expectations mean that a conventional crisis communications plan is no longer enough.
This practical masterclass, Reputation Ready 2027: Building Trust, Managing Risk & Protecting Your Brand, will help participants assess whether their organisation is genuinely prepared for the reputation environment it is heading into in 2027. Throughout the session, participants will stress-test their current approach and build the foundations of a practical Reputation Readiness Playbook they can take back to their organisation.
Key learning outcomes:
- Explain what reputation readiness means in the 2027 operating environment.
- Identify vulnerabilities across people, platforms, policies, processes and external stakeholder groups.
- Assess the organisation’s current reputation readiness and prioritise the most important gaps.
- Strengthen trust and reputation capital before an issue occurs.
- Recognise early warning signals and make clearer decisions about when to monitor, engage, escalate or respond.
- Prepare for emerging threats including AI misinformation, deepfakes, viral complaints, employee activism and creator-led scrutiny.
- Develop a practical 90-day action plan and the foundations of a 2027 Reputation Readiness Playbook.
Who should attend
Designed for marketing, communications, public relations, corporate affairs, brand, social media, risk and leadership professionals responsible for protecting organisational trust and reputation, including:
- Brand Managers and Brand Directors
- Corporate Communications and PR Leaders
- Marketing Directors and CMOs
- Digital and Social Media Leads
- Reputation and Risk Management Professionals
- Customer Experience and Insights Teams
- Corporate Affairs and Public Policy Teams
- Founders and Business Leaders concerned with long-term brand equity
About the trainer
About the trainer
Kylie Chown
Social Media Crisis Strategist & Trainer
She is Australia's first Certified Social Media Crisis Advisor. On the training front, Kylie is a seasoned course developer, trainer and facilitator to marketing practitioners and undergraduates in both live and online learning modes.
She has spoken at conferences organised by the Institute of Public Accounts Sydney, Social Media Marketing Institute and EVOLVE Brisbane. Kylie, a Certified Social Branding Analyst by Reach in the USA, is the founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.
Having worked with thousands of businesses and professionals in Australia, Asia, NZ and the USA, she has found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online.
Agenda
Key sessions
- The Reputation Landscape Heading into 2027: Understand how AI, misinformation, deepfakes and decentralised voices are reshaping reputation risk
- Diagnosing Reputation Vulnerabilities: Identify gaps across governance, people, platforms, policies, processes and stakeholder relationships
- Building Trust Before You Need It: Strengthen reputation capital through credible voices, relationships, proof points and channels
- Detecting Threats & Making Better Decisions: Turn monitoring into actionable intelligence and know when to monitor, engage, correct, escalate or respond
- Responding Under Pressure: Build clearer escalation pathways, decision rights and first-response protocols
- Preparing for Emerging Reputation Risks: Stress-test your organisation against synthetic media, impersonation, viral scrutiny and other accelerating threats
- Building Your 2027 Reputation Readiness Playbook: Turn the day’s work into a practical 30-, 60- and 90-day action plan
Bespoke Organisational Version
The programme can also be delivered as a tailored in-house masterclass for an organisation’s marketing, communications, corporate affairs or cross-functional leadership team. The bespoke version may include:
- A pre-session questionnaire or stakeholder interviews to identify organisation-specific risks and readiness gaps.
- Scenarios and case exercises based on the organisation’s industry, operating environment and stakeholder groups.
- Review of existing escalation pathways, policies, monitoring arrangements and response roles.
- A facilitated team stress test to clarify ownership and decision-making under pressure.
- A customised Reputation Readiness Playbook and prioritised implementation roadmap.
Register today
LIMITED TIME OFFER
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**Group discounts applicable.
***This course is HRDC claimable (under SBL scheme), up to allowable cost per matrix, for Malaysian-based companies.
****The mode of delivery for this virtual class is Zoom. Joining details will be shared nearer to the masterclass.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.