The Art of Data Storytelling

Time: 9am – 5pm (Local time)


As data analysis and visualisation is made easy with Gen AI, how does one effectively bring the data to life in the boardroom to communicate insights, justify business cases and get buy-ins? How do you choreograph and cast the right data elements to help you build the right storyline so it brings change in the organisation?

Data storytelling is a crucial skill across many disciplines, particularly where the communication of complex data is necessary to inform decisions, drive change, or tell a compelling story.

This 1-day masterclass on The Art of Data Storytelling helps you relook into making your story succinct yet convincing with the right data storytelling techniques.

Key learning outcomes:


  • Understand the power of data storytelling
  • Fundamentals of data narrative
  • Visualising data effectively
  • How to bridge data with story elements
  • Winning your case with audience-centric approach
  • Storytelling techniques for various business scenarios
  • Separating your core data storyline and the supporting appendix slides

Who should attend

Mid to senior level professionals who are responsible for making informed decisions, drive change, or tell a compelling story, including the following functions:


  • Digital Marketing
  • Content Marketing
  • BI Intelligence Professionals
  • Product Managers
  • Consultants
  • Business Owners/Entrepreneurs
About the trainer
About the trainer

Yak Yih Cheng “YC”

Marketing Consultant

YC helps clients across Asia grow their business through customer experience (CX), data and marketing technology in the last 20 years. He has helped retail, F&B, automotive and insurance clients grow by discovering new sources of growth, designing data and CRM contact strategies and CRO.

He has also mentored 50+ startups in the last 4 years in value proposition design, pitch narrative and deck design. He also teaches a Masters of Communication programme part time on the topic of Digital Marketing Transformation. An avid Lego fan, he also uses the LEGO® SERIOUS PLAY® method to help clients tackle complex business problems through play.

YC believes that starting with the customer, walking the ground will help you find evidence-based approaches in designing great experiences powered by data and marketing technology to drive business growth.


Key sessions covered:

  • Introduction to data storytelling
  • Understanding your audience
  • Basics of data visualisation
  • Crafting the narrative
  • How to continue developing data storytelling skills

Hands-on exercises:

  • Interpreting data
    • Participants receive a dataset and work in groups
    • Draw initial insights and discuss interpretations
  • Visualising data
    • Using tools (like Excel, PowerPoint, or Power BI) to create visual representations
    • Peer review of visualisations
  • Creating the story
    • Groups refine insights and craft a compelling story
    • Incorporate feedback from visualisation review

Please contact

Masterclass Registration Team
Tel: +65 6692 9031

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Register today

Singapore, In-person

21 June 2024, 9am – 5pm (Local time)

SGD 1099

Malaysia, In-person

5 Jul 2024, 9am – 5pm (Local time)

USD 999

Hong Kong, In-person

28 June 2024, 9am – 5pm (Local time)

USD 999

*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. MI Masterclass Series cannot provide any refunds for cancellations.
  4. MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.