The Art of Data Storytelling
Time: 9am – 5pm (Local time)
Overview
As data analysis and visualisation is made easy with Gen AI, how does one effectively bring the data to life in the boardroom to communicate insights, justify business cases and get buy-ins? How do you choreograph and cast the right data elements to help you build the right storyline so it brings change in the organisation?
Data storytelling is a crucial skill across many disciplines, particularly where the communication of complex data is necessary to inform decisions, drive change, or tell a compelling story.
This 1-day masterclass on The Art of Data Storytelling helps you relook into making your story succinct yet convincing with the right data storytelling techniques.
Key learning outcomes:
- Understand the power of data storytelling
- Fundamentals of data narrative
- Visualising data effectively
- How to bridge data with story elements
- Winning your case with audience-centric approach
- Storytelling techniques for various business scenarios
- Separating your core data storyline and the supporting appendix slides
Who should attend
Mid to senior level professionals who are responsible for making informed decisions, drive change, or tell a compelling story, including the following functions:
- Digital Marketing
- Content Marketing
- BI Intelligence Professionals
- Product Managers
- Consultants
- Business Owners/Entrepreneurs
About the Trainer
Yak Yih Cheng “YC”
Marketing Consultant
YC has spent 20 years helping brands across Asia grow through customer experience, data and marketing technology, working with retail, F&B, automotive and insurance clients to uncover new revenue sources, design CRM and contact strategies, and improve conversion.
He is fractional AI Experience Architect at a brand marketing AI startup, designing new features and helping clients put AI to work on real marketing problems rather than demos.
Active in the startup scene, YC has mentored 250+ startups over five years on value proposition design, pitch narrative, deck design and sustainability systems, and teaches Digital Marketing Transformation and Data Storytelling at NTU's Master of Media and Communications programme.
An avid LEGO fan, he uses the LEGO® SERIOUS PLAY® method to help clients work through complex business problems by building them.
Agenda
Key sessions covered:
- Introduction to data storytelling
- Understanding your audience
- Basics of data visualisation
- Crafting the narrative
- How to continue developing data storytelling skills
Hands-on exercises:
- Interpreting data
- Participants receive a dataset and work in groups
- Draw initial insights and discuss interpretations
- Visualising data
- Using tools (like Excel, PowerPoint, or Power BI) to create visual representations
- Peer review of visualisations
- Creating the story
- Groups refine insights and craft a compelling story
- Incorporate feedback from visualisation review
Please contact
Masterclass Registration Team
Tel: +65 6692 9031
lhds@lighthousemedia.com.sg
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*9% GST applies for Singapore-based companies and individuals.
**Group discounts applicable.
- All bookings are final.
- Should you be unable to attend, a substitute delegate is welcome at no extra charge.
- MI Masterclass Series cannot provide any refunds for cancellations.
- MI Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
- MI Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.