MARKETING-INTERACTIVE’s
Masterclass Series
Your trusted learning partner of marketing practitioners throughout Asia and beyond.
Upskill, connect and scale
Our Masterclass Series, the training division of MARKETING-INTERACTIVE, organises a regional series of public and in-house training courses across Asia.
With attendees’ learning needs at the core of the course, we emphasise on personalised and intimate workshop setting with practical case studies and hands-on exercises from our expert trainers. Attendees will take away regional best practices, fresh ideas and customised solutions for implementation back in their organisations.
Empower your marketing team today with the skillsets you need to succeed
Through actionable insights and expert knowledge from our trainers, walk away with the necessary toolkit to stay competitive.
Content marketing
Content marketing today focuses on personalised, interactive experiences driven by digital insights. Integration of technology enhances engagement and conversion rates across digital platforms.
Crisis communications
It is key to prioritise transparent, real-time messaging, leveraging technology for rapid response and proactive engagement to manage reputation effectively in an ever-evolving digital landscape.
Customer & user experience
Gen AI
Marketers leverage Gen AI, a generation of consumers born into AI-driven environments, by providing hyper-personalised, adaptive experiences across digital channels to maximise engagement and conversions.
Digital commerce marketing
Digital commerce thrives with personalisation, immersive experiences, and seamless omnichannel integration, revolutionising customer engagement, retention, and conversion strategies for businesses worldwide.
Social media marketing
With emphasis on authenticity, video content, and community building along with digital tools drive hyper-personalisation, it is important to keep in mind how ethical practices and privacy concerns shape strategies.
Brand management
Brand management prioritises authenticity, sustainability, and social responsibility. While digital tools aid in real-time reputation monitoring, while immersive experiences foster stronger emotional connections with consumers.
Marketing analytics
Who Should Attend
Our Masterclass Series caters to marketers of all levels, ensuring comprehensive learning experiences from beginners to C-level executives. Whether you’re new to marketing or a seasoned professional, there’s a masterclass tailored for you!
Hybrid Learning Experience
Virtual
In-person
We provide a hybrid learning experience where it combines online and in-person elements, offering flexibility, interaction, and accessibility, enhancing educational experiences for diverse learners.
Register to be a Trainer with us!
If you have a deep understanding of your field, a wealth of experience, and a genuine enthusiasm for sharing knowledge, we invite you to become a trainer with us. Your expertise will be invaluable in shaping the next generation of professionals. Simply reach out to our team, and we’ll be in touch soon to discuss the exciting opportunities ahead.
MARKETING-INTERACTIVE’s Masterclass Series
Google Analytics 4 for Beginners
Advanced Google Analytics 4
It’s not enough to just have your Google Analytics 4 setup. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.
LinkedIn Marketing: Growing your Audience & Business
This 1-day masterclass on LinkedIn Marketing: Growing your Audience & Business will unlock the power of LinkedIn to accelerate your business to greater heights.
Media Planning for 2024: Driving Conversions & Maximising ROI
This 1-day masterclass is tailored for mid to senior level marketing executives who are looking at developing a robust media plan in the coming new year to maximise investments and drive meaningful conversions.
Building & Managing Brand Reputation in Today’s Digital Age
Social Media Crisis Playbook
This 1-day virtual masterclass on Social Media Crisis Playbook will be deep dive on the essential plays for responding to a social media crisis while developing your own social media crisis playbook for your business or organisation.
Gen AI for Beginners: Master ChatGPT for Enhanced Marketing Quality & Productivity
Brands are embracing AI-powered solutions with open arms to improve work efficiency, enhanced personalisation and drive better customer experience. Are you set to unlock the potential that Gen AI tools will bring to your marketing game?
Advanced Data Analytics for Marketers
Businesses that focus on data-driven marketing can connect with their consumers better than ever as they have a better understanding on the importance of integrating their marketing, sales, and data operations.
Testimonials From Some Past Attendees
Marketing Communications Executive
Dentons Rodyk & Davidson LLP
“The lesson is engaging and the trainer is very experienced in helping to contextualise the marketing concepts into the type of industries we are working.”
Digital Marketing Officer
Baiduri Bank Berhad
“Very satisfied. I really love the examples and videos shared. The trainer is also very approachable and friendly.”
Community Manager
Designory
“This course was great in better learning how to create more niche messaging and targeting niche audiences to better relate to the brand.”
Senior Manager
PIDM
“There was a good mix of information – basic and advanced, and the trainer shared some interesting case studies.”
VP Consumer Marketing
Alliance Bank Malaysia
“The template and tools are very clearly explained and easy to put into action.”
AVP, Business Marketing
Alliance Bank Malaysia
“It enables me to think how to arrange my copy and reminds me to think of what audience want first and not just meeting client’s brief. I also like Stuart’s pace and making us do practical examples.”
Senior Research Manager, Insights Lead
SGAG
” It was an insightful 2 days, taking in information that was both new and a great refresher for me after 8+ years in research and discovering communication on social media. Happy to have gotten the opportunity to do this with my team.”
Benefits of Joining Our Masterclass Series
Expert panel of experienced regional trainers
Our trainers are domain experts of the subject matter both from a practitioner and research point of view. Our diverse panel of trainers have over 10 years of industry experience and consultancy spanning across all industries and geographical locations.
Best practices through latest case studies
Interactive and engaging learning experience
to ensure full participation, effective transfer of knowledge and maximum application.
Professional certificate endorsed by MARKETING-INTERACTIVE
Upon completion of our Masterclass, attendees will achieve a professional certificate endorsed by MI, validating their commitment to mastering the subject matter under the guidance of our esteemed experts.
Looking for customised training solutions to upskill your marketing team?
Not seeing a topic you are looking for?
Fret not, we are here for you (we will even do your homework for you!). We have curated an esteemed panel of expert trainers with tremendous tactical and strategic experiences, as well as domain knowledge. We’re more than happy to collaborate with these experts to create a programme designed for YOU, addressing the latest trends and needs to fill the current skill and knowledge gaps your team is facing. It is time to be future ready, and we want you to take the centre stage.
Want to find out more? Reach out to us today. We will set the training in motion for you to achieve your marketing goals.
Some Past Attendees Who Joined Us
News and Insights
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What is the world's most favourite social media platform?
Study: 47% consider digital marketing the biggest way to capture attention
Study: 67% of marketers to increase investments in influencer marketing in 2024
Nearly 84% of queries on Google Search powered by Gen-AI, says study
Brands in SG are falling behind in AI adoption
Marketers, these are 10 trends you need to take note of in 2024
3 areas of trust marketers need to pay attention to in 2024
Study: 93.5% of brands prefer LinkedIn for social media marketing campaigns
Study: 66% find short-form content to be the most engaging format
