MARKETING-INTERACTIVE’s Masterclass Series
Your trusted learning partner of marketing practitioners throughout Asia and beyond.
Join us today to upskill and address urgent marketing needs.
Expert panel of experienced regional trainers
Our trainers are domain experts of the subject matter both from a practitioner and research point of view. Our diverse panel of trainers have over 10 years of industry experience and consultancy spanning across all industries and geographical locations.
Best practices through latest case studies
Our Masterclass Series is carefully curated and designed with strong research backing to create a vast array of topics addressing the latest trends and needs to fill the current skill gaps and at the same time be future ready.
Interactive and engaging learning experience
Our Masterclass Series are packed with activities, discussions, group tasks and individual projects
to ensure full participation, effective transfer of knowledge and maximum application.
MARKETING-INTERACTIVE’s Masterclass Series
Google Analytics 4 for Beginners
Advanced Google Analytics 4
It’s not enough to just have your Google Analytics 4 setup. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.
LinkedIn Marketing: Growing your Audience & Business
Are your target audience on LinkedIn? Are you struggling to reach out to them effectively? With over 774 million users globally, LinkedIn ranks as one of the top social networks today. If your business is not utilising LinkedIn to its fullest potential to build network, improve brand awareness, drive conversions and increase overall revenue, you need to rethink your social media content strategy.
This 1-day masterclass on LinkedIn Marketing: Growing your Audience & Business will unlock the power of LinkedIn to accelerate your business to greater heights.
Media Planning for 2024: Driving Conversions & Maximising ROI
This 1-day masterclass is tailored for mid to senior level marketing executives who are looking at developing a robust media plan in the coming new year to maximise investments and drive meaningful conversions.
Building & Managing Brand Reputation in Today’s Digital Age
Conversion Rate Optimisation (CRO): Maximising Full Funnel Conversions
Conversion Rate Optimisation (CRO) is always seen as the last mile effort on the e-commerce website, but the optimisation starts from the top of the funnel with media through to landing page optimisation to CRM. With increasing complexity in marketing technology, ease of access to customer data and business silos, there is a need to look at the tactical improvement across the funnel effectively.
Social Media Crisis Playbook
Brand Storytelling
The power of storytelling remains key in fostering strong engagement with your consumers. It is an undefeatable marketing tool for brands to communicate important brand messages to drive conversions.
Gen AI for Beginners: Master ChatGPT for Enhanced Marketing Quality & Productivity
Advanced Data Analytics for Marketers
Businesses that focus on data-driven marketing can connect with their consumers better than ever as they have a better understanding on the importance of integrating their marketing, sales, and data operations. Furthermore, in the era of digital transformation, data has become a crucial element in making informed marketing decisions.
Mastering Marketing Team Architecture: Build an Effective Marketing Team Structure
With the rise of new marketing technology and at times, polarising perspectives around which marketing function is more important to grow a business, building and structuring a marketing team to align with the business goals is more challenging than ever.
Google Analytics 4 for Beginners
Synergising Businesses: Bridging the Gap Between CMOs and CFOs
Marketing has often been deemed as the “cost centre” and subsciously hinder the CMOs/Marketing leaders from having concise and fruitful conversations with the “keeper of the purse”; the CFOs. Despite these communication challenges, synergy between a CMO and CFO is crucial in ensuring that a brand’s growth is constant and healthy.
E-commerce & Growth Marketing Playbook: A to Z of E-commerce
Designing Your Marketing Career: Shaping Future Marketing Leaders
Among the various business disciplines, marketing has undergone and experienced the greatest evolution. This has created a very challenging environment for marketing leaders to perform at the highest level of their potential.
Expect the Unexpected: Gold-Standard Campaign Secrets Unveiled
Advanced Google Analytics 4
Mastering TikTok Marketing 101
The Art of Data Storytelling
Growing your Business with CX Optimisation in the Age of Gen AI
Connecting with Gen Zs: Building Trust & Creating Content That Matters
Uncover the essence of Generation Z – their demographics, values, and digital behaviours. Dive deep into the realm of influencers, exploring authentic marketing insights, and navigating their obsession of popular platforms like TikTok.
Social Media Content Strategy SEA
Stay tuned to this page as we announce more masterclasses coming your way.
Contact us here if you have any queries.
Hear what past attendees have to say about our masterclasses
Marketing Communications Executive
Dentons Rodyk & Davidson LLP
Digital Marketing Officer
Baiduri Bank Berhad
Community Manager
Designory
Senior Manager
PIDM
VP Consumer Marketing
Alliance Bank Malaysia
AVP, Business Marketing
Alliance Bank Malaysia
Senior Research Manager, Insights Lead
SGAG
Looking for customised training solutions to upskill your marketing team?
We at MARKETING-INTERACTIVE understand the need of marketing leaders to ensure that your team is well-equipped with the necessary skillsets and expertise to scale your marketing game in today’s highly competitive and saturated marketing landscape.
Fret not, we are here for you (we will even do your homework for you!). We have curated an esteemed panel of expert trainers with tremendous tactical and strategic experiences, as well as domain knowledge. We’re more than happy to collaborate with these experts to create a programme designed for YOU, addressing the latest trends and needs to fill the current skill and knowledge gaps your team is facing. It is time to be future ready, and we want you to take the centre stage.
Our Training Methodology:
- Research and theory backed
- Future and forward-looking
- Best practices through up-to-date case studies
Want to find out more? Reach out to us today. We will set the training in motion for you to achieve your marketing goals.
Past Events
Brand Storytelling Strategy
Media Planning for 2024: Driving Conversions & Maximising ROI
This 1-day masterclass is tailored for mid to senior level marketing executives who are looking at developing a robust media plan in the coming new year to maximise investments and drive meaningful conversions.
Brand Storytelling Strategy
Mastering TikTok Ads to Drive Business
Designing and Measuring Customer Experience (CX) Impact
Maximising Your Social Media Impact
China Social Marketing: Driving Ads on WeChat, TikTok & Little Red Book
Driving SEO Performance for Higher Conversions
Is SEO still a valuable digital marketing tool in 2024? Absolutely yes – understanding the importance of SEO and its impact on your business is crucial. SEO can drive your ROI with the right targeting and good SERP ranking. If your business is investing in SEO, you are in it for the long-term results. Once you’ve mastered the essentials on how to optimise your website for search engines, the traffic will not stop.
Google Ads: Maximising your Marketing ROI
In 2024, Google Ads will be more sophisticated. Google has fine-tuned its targeting capabilities, allowing businesses to reach new audience segments. With better targeting and optimisation tools, you need to be able to stay ahead of the trends to remain competitive.
This 1-day masterclass on Google Ads: Maximising your Marketing ROI to pick up best practices on how to optimise your Google Ads performance, drive compelling ad copies and develop remarketing campaigns.