MARKETING-INTERACTIVE’s Masterclass Series

Strengthen your customer trust, loyalty and perception with our interactive virtual two-part series on Brand Reputation. Each session focuses on a critical phase of brand reputation management, delivering actionable insights and proven strategies. In just 2 hours per masterclass, you’ll gain practical tools you can apply right away. With the convenience of a virtual format, you can upskill from anywhere without disrupting your schedule. Seize this chance to enhance your brand reputation and protect your business!

It’s not enough to just have your Google Analytics 4 setup. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.

This 1-day masterclass is tailored for mid to senior level marketing executives who are looking at developing a robust media plan in the coming new year to maximise investments and drive meaningful conversions.

Conversion Rate Optimisation (CRO) is always seen as the last mile effort on the e-commerce website, but the optimisation starts from the top of the funnel with media through to landing page optimisation to CRM. With increasing complexity in marketing technology, ease of access to customer data and business silos, there is a need to look at the tactical improvement across the funnel effectively.

With the rise of new marketing technology and at times, polarising perspectives around which marketing function is more important to grow a business, building and structuring a marketing team to align with the business goals is more challenging than ever.

Marketing has often been deemed as the “cost centre” and subsciously hinder the CMOs/Marketing leaders from having concise and fruitful conversations with the “keeper of the purse”; the CFOs. Despite these communication challenges, synergy between a CMO and CFO is crucial in ensuring that a brand’s growth is constant and healthy.

In the age of generative AI and accessible marketing technology, customers are demanding more from the customer experience they get from brands. There are plenty of opportunities to optimise the customer experience across the customer journey for growth.

Master the art of crafting impactful marketing strategies in this comprehensive masterclass – Go-To-Market Strategy. Delve into market analysis fundamentals, competitive analysis, and brand positioning to stand out in a crowded marketplace. Gain practical insights through step-by-step walkthroughs of communication strategies, pricing tactics, customer journey mapping, and the marketing landscape. Learn to develop a holistic go-to-market strategy and a robust marketing measurement plan to drive meaningful results for your business.

Uncover the essence of Generation Z – their demographics, values, and digital behaviours. Dive deep into the realm of influencers, exploring authentic marketing insights, and navigating their obsession of popular platforms like TikTok.

This 1-day masterclass on AI-Assisted SEO Strategy explores how to utilise AI to scale your Organic Search traffic safely and efficiently! The course will teach you tried and tested ways to utilise AI to grow your organic traffic, alongside must-know SEO tactics and best practices after the latest Google Algorithm updates.

Strengthen key communication abilities applicable in multiple business scenarios with our engaging virtual three-part on Exceptional Communication. This series is designed to enhance professional communication skills across various domains. Each masterclass is crafted to build essential competencies that improve how participants present, write, and tell stories in a business context. With each masterclass lasting just 1.5 hours, you’ll acquire practical knowledge that you can immediately apply in your role. The virtual format offers flexibility and convenience, making it an excellent choice for busy professionals like you!

This virtual masterclass – Gen Z Decoded: Winning Marketing Strategies – is designed for marketers and brand strategists who want to effectively understand and engage with Gen Z. As the newest and most digitally native generation, Gen Z represents a unique challenge and opportunity for brands. This masterclass provides the insights, tools, and strategies needed to craft narratives and campaigns that resonate deeply with this demographic.

This advanced, interactive masterclass, From Likes to Leads: Turning Social Media Insights into Gold, is designed to equip participants with the skills and tools needed to effectively analyse social media data. Through a combination of hands-on exercises and real-world case studies, participants will gain in-depth knowledge of how to interpret diverse data signals from various platforms.