MARKETING-INTERACTIVE’s Masterclass Series

Enhance your enterprise sales process with our engaging virtual two-part series on Social Media Crisis Management. Each session is tailored to a key phase of crisis management, providing actionable insights and proven techniques. Over the course of 2 hours per masterclass, you’ll acquire practical tools that can be immediately implemented in your role.

Are your target audience on LinkedIn? Are you struggling to reach out to them effectively? With over 774 million users globally, LinkedIn ranks as one of the top social networks today. If your business is not utilising LinkedIn to its fullest potential to build network, improve brand awareness, drive conversions and increase overall revenue, you need to rethink your social media content strategy.

This 1-day masterclass on LinkedIn Marketing: Growing your Audience & Business will unlock the power of LinkedIn to accelerate your business to greater heights.

It’s not enough to just have your Google Analytics 4 setup. It is essential to have the necessary skillset to collect meaningful data and derive valuable insights out of your data.

Conversion Rate Optimisation (CRO) is always seen as the last mile effort on the e-commerce website, but the optimisation starts from the top of the funnel with media through to landing page optimisation to CRM. With increasing complexity in marketing technology, ease of access to customer data and business silos, there is a need to look at the tactical improvement across the funnel effectively.

The power of storytelling remains key in fostering strong engagement with your consumers. It is an undefeatable marketing tool for brands to communicate important brand messages to drive conversions.

With the rise of new marketing technology and at times, polarising perspectives around which marketing function is more important to grow a business, building and structuring a marketing team to align with the business goals is more challenging than ever.

Businesses that focus on data-driven marketing can connect with their consumers better than ever as they have a better understanding on the importance of integrating their marketing, sales, and data operations. Furthermore, in the era of digital transformation, data has become a crucial element in making informed marketing decisions.

Marketing has often been deemed as the “cost centre” and subsciously hinder the CMOs/Marketing leaders from having concise and fruitful conversations with the “keeper of the purse”; the CFOs. Despite these communication challenges, synergy between a CMO and CFO is crucial in ensuring that a brand’s growth is constant and healthy.

Among the various business disciplines, marketing has undergone and experienced the greatest evolution. This has created a very challenging environment for marketing leaders to perform at the highest level of their potential.

Master the art of crafting impactful marketing strategies in this comprehensive masterclass – Go-To-Market Strategy. Delve into market analysis fundamentals, competitive analysis, and brand positioning to stand out in a crowded marketplace. Gain practical insights through step-by-step walkthroughs of communication strategies, pricing tactics, customer journey mapping, and the marketing landscape. Learn to develop a holistic go-to-market strategy and a robust marketing measurement plan to drive meaningful results for your business.

Uncover the essence of Generation Z – their demographics, values, and digital behaviours. Dive deep into the realm of influencers, exploring authentic marketing insights, and navigating their obsession of popular platforms like TikTok.

This 1-day masterclass on AI-Assisted SEO Strategy explores how to utilise AI to scale your Organic Search traffic safely and efficiently! The course will teach you tried and tested ways to utilise AI to grow your organic traffic, alongside must-know SEO tactics and best practices after the latest Google Algorithm updates.

This 1-day masterclass on Google Ads Strategy deep dives on how to optimise your Google Ads campaigns to perfection. Understand the new Google Ads campaign types, the recent Google Ads changes and walkthrough all Google Ads campaign types including Search, Performance Max, Video, Demand Gen and Display.

Strengthen key communication abilities applicable in multiple business scenarios with our engaging virtual three-part on Exceptional Communication. This series is designed to enhance professional communication skills across various domains. Each masterclass is crafted to build essential competencies that improve how participants present, write, and tell stories in a business context. With each masterclass lasting just 1.5 hours, you’ll acquire practical knowledge that you can immediately apply in your role. The virtual format offers flexibility and convenience, making it an excellent choice for busy professionals like you!

This virtual masterclass – Gen Z Decoded: Winning Marketing Strategies – is designed for marketers and brand strategists who want to effectively understand and engage with Gen Z. As the newest and most digitally native generation, Gen Z represents a unique challenge and opportunity for brands. This masterclass provides the insights, tools, and strategies needed to craft narratives and campaigns that resonate deeply with this demographic.

This masterclass – Content that Converts: Social Media Content Success – is crafted for marketers seeking to optimise their social media marketing strategies within the dynamic and culturally diverse Southeast Asian market. With a focus on understanding regional digital behaviours, platform-specific tactics, and content creation, this course provides marketers with the tools and insights needed to effectively engage audiences and drive results in Southeast Asia.